Twitter Makes Video Watching Easier With One-Click Inline Viewing

nbatwitter Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users' timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It's how Twitter's six-second Vine video already show up and is obviously more clickable. This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last Octobe [...]


How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Study]

Twitter logo Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing their client Mount Washington College. Though it's owned by online education behemoth Kaplan, Inc., Mount Washington College (MWC) had changed its name and begun offering online degree programs in mid-2013. Adobe was tasked with increasing brand awareness and online engagement for the school while dr [...]


Twitter Deals Out In-Depth Analytics For Twitter Cards

Header-Cards Over the next few days some significant marketing enhancements will be arriving on your Twitter Cards. Today Twitter announced the official release of  Twitter Card analytics that will be available to all cards users. The goal of this upgrade is to help users gain more insight into the type of media that performs the best on Twitter. The new improved interface is geared to help uncover valuable insights and features the following main analytical elements: Snapshots This screen displays a large scale look at overall content performance on Twitter including Tweets that link to a we [...]


Vocus Rolls Out Social Media Updates To PRWeb, Adding Twitter Cards & Google Author Tags

Vocus Marketing solutions provider Vocus has rolled out three new social media updates to their press release distribution service PRWeb, adding Twitter Cards, Google Author tags, and markup language that helps sites like Facebook identify press release headlines, summaries and dates. In the release announcing the updates, Vocus claims a recent Experian report found the average person spends 27 percent of their time on social media compared to only 3 percent of their time on news sites. With this in mind, the company's updates are intended to make press releases distributed on PRWeb more relevant [...]


Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers

twitter-logo-2012-new After testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers -- and more will, no doubt, be able to access the technology soon. Twitter announced its new "Lead Generation Card" today. It gives brands a chance to drive new leads inside a tweet. Here's how Twitter describes it: The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form. When someone expands y [...]


Twitter Shuts Off Ribbon After Launch Of In-Stream Payments

twitter-gears-developers Twitter's contentious relationship with developers took another turn today when it shut down a new product from Ribbon that enabled in-tweet payments for products, services and more. Ribbon announced the new product at 11:00 am PT today and immediately captured a fair amount of buzz in tech and marketing circles. Less than 90 minutes later, co-founder and CEO Hany Rashwan wrote an update announcing that Twitter had already shut the product down: At around 12:24 PM PST, with no heads up, our integration of Twitter Cards was taken down, and now Ribbon links go back to Ribbon.co without the i [...]


Twitter Updates Its Mobile Apps To Support New Twitter Cards

twitter-logo-2012-new Those new Twitter Card formats that the company just announced last night? They're coming to Twitter's mobile apps and mobile.twitter.com. Twitter just announced an update to both its official Android and iOS apps, as well as to the mobile website, saying that all will very shortly support photo galleries, apps and product listings inside individual tweets. Those are the three new content types that can be included in tweets via Twitter Cards. Twitter's Android app is also getting a new design that the company says reflects a native Android experience: wider and taller timelines that [...]


Twitter Announces 3 New Twitter Cards At Developer Event

twitter-cards-featured With a packed house in Twitter's employee cafeteria Tuesday night, the company announced an important expansion of "Twitter Cards" -- the technology that adds rich content inside a tweet. These were first called expanded tweets when Twitter launched the feature in June 2012. About four months later, Twitter announced that it already had more than 2,000 partners using the content-rich tweets. Last night, Twitter told developers that they eventually want to have hundreds of different card types. But for now, there are three new types of Twitter Cards: App, Product and Gallery. Those join t [...]


Twitter Cards: How Savvy Marketers Get More Out Of Twitter

twitter-cards-featured Although Twitter has been around for a long time, there are still many people who do not know what Twitter Cards are. Well, good news everyone: by the time you are finished reading this post, you will! Let me start out with a comparison. For Google, there are meta tags, for Facebook, there are Open Graph tags,and for Twitter, there are Twitter Cards. As in all cases, these tags are simply elements that you place in the code on a page of your website so that it causes a different type of listing. Usually, the reason for doing this is that the listing generated as a result of using the tags i [...]


Twitter Now Has More Than 2,000 Interactive Tweet Partners

twitter-logo-2012-new Twitter's interactive/expanded tweet product is growing. The company says that it now has more than 2,000 partners taking advantage of the ability to include various media in tweets via what are called Twitter Cards. When the expanded tweets product launched this summer, Twitter had a relatively small group of participating publishers like TIME magazine, the Wall Street Journal, WWE wrestling and TMZ. Today the list has expanded with groups like The Weather Channel, shopping site TopFloor, Fandango and the music app Soundcloud, which includes song previews and more in its interactive twe [...]


New Twitter Mobile App Aims To Enhance Tweets & Events

twitter-iphone-featured The rumors leaked earlier this week proved to be true.  Today Twitter released their new mobile apps for Android and iPhone.  While some noticeable changes will be prevalent, many of the new initiatives will be rolling out slowly even with an upgrade.  The apps feature more than just the current logo, they will enhance the content and experiences that users have with the Twitter app. Expanded Tweets The biggest upgrade coming to the Twitter app is undoubtedly the addition of "Expanded Tweets."  Users will have the ability to see more than just the update, but rather a partial story th [...]


New “Expanded Tweets” Help Make Twitter More Interactive

WWE-content Tweets are now more interactive with the addition of Twitter's "Expanded Tweets." The new functionality allows any Tweet that contains links to partner websites the ability to pull images, preview content, play videos and more, directly from the tweet: Another nice feature of Expanded Tweets is the mobile support. Users on the Twitter mobile client will see the Expanded Tweet just as if they were viewing on the web. Some of the partner sites included are: The New York Times The Wall Street Journal MSNBC's Breaking News TIME The San Francisco Chronicle BuzzFeed TMZ [...]


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