Twitter Courting TV Networks To “Amplify” Revenues

twitter-tv-200px Twitter executives are in New York this week ("Ad Week") pitching TV networks on its ad products, especially its second screen ad program "Amplify." According to the Wall Street Journal, Twitter is positioning Amplify as part of a bundled TV ad sale: With Amplify, networks post short video replays on Twitter in near-real time. The video is sponsored by a brand. The network and Twitter each get a cut of the ad proceeds.  Amplify was originally introduced earlier this year. TV networks and entertainment companies aggressively market themselves on social media. However Twitter and its hasht [...]


Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since July 2010

Topsy-Analytics Today, leading social search and analytics site, Topsy, is gaining some (free) major upgrades that will make marketers giddy. Topsy will now be offering access to exact statistics around any search term/phrase including sentiment analysis. Previously, this data was listed on Topsy for "significant Tweets" only, but moving forward, users will be able to view data on any query under the sun. This technology was showcased last Fall with the partnership between Twitter and Topsy on "The Twitter Political Index." The index showcased sentiment analysis over specific periods of time, something tha [...]


Twitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaigns

Twitter Bird Three years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the updates will provide more information and visual aids, including a progress bar to show users where they are in the setup process, more contextual help when selecting ad options, and a 'Targeting Summary' box. Also, advertisers can now save draft campaigns to finish at a later time, or let someone else complete. According to the announcement, advertisers will, "...find a friendlier and more intuitive campaign setup experien [...]


Oreo, Starbucks Among Brands That Jump On The #RoyalBaby Birth Announcement

Twitter UK Logo As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media teams for many brands were at-the-ready, just waiting for the announcement to push out their own Royal Baby tweets to the masses glued to the Twitter. According to Twitter UK, there were more than 25,300 tweets per minute following the new prince's birth. Since the Duchess arrived at the hospital, the #Royalbaby hashtag has been used more than 900,000 times on Twitter. Here's a look at the several of the fastest movers to capitalize on the announc [...]


Kuhcoon Launches A Social Media Dashboard With Data-Driven Tips On What To Post & When

social-media-network-people Social media agency Kuhcoon announced today that the company is launching a social media education and management software product, designed to help business owners and marketers manage their social media accounts from a single dashboard. Kuhcoon has handled social media accounts for brands worldwide since its start in 2011. This is their first product launch. According to Kuhcoon CEO Andrew Torba, the software was built by co-founder Charles Szymanski, "He built the product completely on his own while I built the brand and managed the service side of the business," said Torba. Kuhcoo [...]


Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search

email-marketing-featured A new report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter. According to the report, email accounted for only .88 percent of online customers acquired in 2009, but that number grew to 6.84 percent by Q2 2013. Facebook and Twitter's combined customer acquisitions have accounted for less than one percent this year. Even after an upswing of nearly seven percent during the last four years, email still falls behind organic search, which has accoun [...]


Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year

twitter-map-geotarget-featured While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets to users who are within close range of a specific location via their Twitter mobile app. An end of the year launch could mean new ad possibilities for retailers wanting to push foot-traffic during the holiday shopping season. According to the report on AdAge, [...]


Twitter’s New @MagicRecs Account Promises Content & User Recommendations Via Direct Message

twitter-magic-recs-200px Shhhhhh. It's still pretty hush-hush at the moment, but there's a new Twitter account that aims to increase awareness of activity from your "follow graph" -- i.e., the notable things that are happening in the accounts that you follow. In the process, it also opens the door a tiny bit on the idea of direct messages as a marketing/content channel. More on that in a bit. The @MagicRecs account is about as quiet as an account can be after Twitter CEO Dick Costolo plugged it on Sunday night, saying it's "a product of some great work by the team here. Follow it!" (Despite that, @MagicRecs still h [...]


Twitter Sued By User Who Wants @SunValley Back, Claims Twitter Acted Like Bully

twitter-legal-law Did Twitter unfairly take away Leonard Barshack's handle and give it to Central Idaho ski resort Sun Valley Co.? After using the Twitter handle @sunvalley since 2010, Barshack received an email from Twitter last year notifying him that a report had been filed declaring he was engaging in "non-parody impersonation" with his Twitter handle. The Associated Press reports Twitter claimed Barshack was violating their policy that mandates an account's profile information "make it clear that the creator of the account is not actually the same person or entity," as the subject of the impersonation. [...]


Hashtag Bombs: How Not to Leverage Trending Hashtags

When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags can't be owned. They can’t be wordmarked or copyrighted, either. The reality is that many hashtags are started organically, not by brands themselves but by their customers. Hashtags were once the sole domain of Twitter. Over the years, other social properties began incorporating them as well. Google Plus and Instagram recognize them. Earlier this year, LinkedIn started using them. And soon, they'll become part of Facebook as well. Hashtag Bombs Are S [...]


Surprising Twitter Stories Emerge At Conferences

anne-mccoll-drawing The season of marketing conferences is upon us, which provides opportunities to discuss Twitter marketing with brand-side and agency marketers from near and far. It was at one such conference, the famous SxSW, that Twitter debuted back in 2007. Now that six years has gone by, was Twitter still the talk of the show in 2013? Gemma Craven (@gemsie), the New York Group Director at Social@Ogilvy, suggested that with the recent launch of Twitter's new advertising dashboard, advertising API, the collaboration with AMEX, direct marketing tools for brands, and its prominence as a topic of many pane [...]


SocialCentiv Wins More Than 1,000 Clients Since SXSW Product Launch

The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month's SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing them to reply to social media conversations with location-based offers. When someone uses an offer, SocialCentiv emails a referral incentive reward to the new customer. The software also includes reporting op [...]


Twitter Relaunches Its Twitter For Business Site With More Content, New Video

twitter-business-open-featured Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. The how-to content is separated for new or advanced business users, and case studies are organized by size of business and industry. And, of course, there's plenty of information about Twitter's advertising options and how to get started with them. Twitter has also published a new video that, in my opinion, is the most effective messaging the company has offered yet for businesses -- not just why, but [...]


Is Social Content Curation The Next “Better” Thing?

Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels. Social media users have gotten smarter when it comes to sharing; many are no longer posting Facebook statuses about what they ate and are instead using social networks to share their passions, ideas, and content they love. Social Media Content Value For Brands The value of content for brands has been slow and time-coming, but businesses are beginning to realize it's not the fact that you [...]


Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

Twitter Logo Twitter's all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of doing Twitter ads. Today's target? The B2B community. The company is touting how tweets can have an impact on B2B tech audiences, again using statistics from its recent work with Compete. In this study, Compete examined the online activity of more than 6,000 Twitter users as they visited more than 400 B2B tech sites in late 2012. Two quick snapshot stats: 59 percent of Twitter users visited a B2B tech site during the study period, compared to 40 percent [...]


The #Hashtag Bowl, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out

twitter-football-featured The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the social network showdown belonged to Twitter in a dominating win over Facebook, Google+ and all other social networks. According to my count, Twitter was mentioned in 26 of 52 national TV commercials -- that's 50 percent of the spots that aired during CBS' game coverage. Facebook was mentioned in only four of those commercials -- about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn't mentioned at all. YouTube [...]


Three Proven Social Media SEO Opportunities

social media seo opportunities Social media isn't solely about direct social results. There are many places on your website where social media may improve your search engine optimization (SEO) while helping your business grow its online presence. No SEO strategy can guarantee results, but these tips can help ensure that you have all the bases covered to take full advantage of the available opportunities. Alt Tags For Icons Alt tags for images are sometimes overlooked by website marketing managers, who are so focused on meta tags or the content of the site, that they forget the benefit other meta tags can bring. Adding [...]


A Brand And Its Twitter Army

In 1886, a case was brought before the US Supreme Court: Santa Clara County versus the Southern Pacific Railroad Company.  The case was remarkable in that the Fourteenth Amendment was invoked, an amendment that was originally written in the aftermath of the Civil War to provide protection to former slaves. In this case, it was invoked to provide protection to corporate entities, establishing the notion that corporations would have the rights of individuals. During Occupy Wall Street, one of the rallying cries was that this protection must end. One notable poster stated, “I refuse to [...]


See What’s Trending Where: Twitter Trends For 200 Global Locations

Have you ever wanted to see Twitter trends for a certain location? Well, now you can see them for 200 locations total. This week Twitter announced the ability to see trends for more locations. This new feature allows a Twitter user to switch locations and see trending topics in that area. “Today, we’re bringing Trends to 100 more cities around the world including Istanbul, Frankfurt, Guadalajara and Incheon. With this update, we now surface the ‘most breaking’ news in more than 200 locations. To view Trends for different locations, just click 'Change' in the Trends section," the com [...]


Marketing Land’s Social Media Show Has Twitter Keynote On Rights & Wrongs Of Twitter Marketing

Del Harvey Just over a month away, Marketing Land's SMX Social Media Marketing event comes to Las Vegas this Dec. 5 & 6. As part of our great agenda is a keynote from Del Harvey, director of trust and safety at Twitter. Del's talk is one any social media marketer will want to hear. She oversees all of what's considered right and wrong in terms of promotion on Twitter. Del also has plenty of good, practical advice for those looking to succeed with engagement on the service. Her keynote, Twitter Talks: How To Win Friends & Not Be Unfollowed By People (Or Worse), is on Dec. 5. You won't wa [...]


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