Twitter: Marketing
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New @EventParrot Twitter Experiment Delivers Breaking News Via Direct Message
Twitter isn’t saying anything officially, but by all appearances the company has launched a new experiment that could increase user...
Winning The Social + TV Race: Twitter’s “Live” Beats Facebook’s “DVR”
This past Sunday’s Breaking Bad series finale provided much more than a satisfying ending to loyal fans, it also highlighted the social...
Twitter Opens @MagicRecs Recommendations To Android, iPhone Users
Twitter is so pleased with its @MagicRecs notification experiment — and it says the user feedback has been so good — that it’s...
Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study]
Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep,...
Twitter Courting TV Networks To “Amplify” Revenues
Twitter executives are in New York this week (“Ad Week”) pitching TV networks on its ad products, especially its second screen ad...
Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since July 2010
Today, leading social search and analytics site, Topsy, is gaining some (free) major upgrades that will make marketers giddy. Topsy will now be...
Twitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaigns
Three years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over...
Oreo, Starbucks Among Brands That Jump On The #RoyalBaby Birth Announcement
As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media...
Kuhcoon Launches A Social Media Dashboard With Data-Driven Tips On What To Post & When
Social media agency Kuhcoon announced today that the company is launching a social media education and management software product, designed to...
Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search
A new report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009,...
Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year
While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be...
Twitter’s New @MagicRecs Account Promises Content & User Recommendations Via Direct Message
Shhhhhh. It’s still pretty hush-hush at the moment, but there’s a new Twitter account that aims to increase awareness of activity...
Twitter Sued By User Who Wants @SunValley Back, Claims Twitter Acted Like Bully
Did Twitter unfairly take away Leonard Barshack’s handle and give it to Central Idaho ski resort Sun Valley Co.? After using the Twitter...
Hashtag Bombs: How Not to Leverage Trending Hashtags
When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags...
Surprising Twitter Stories Emerge At Conferences
The season of marketing conferences is upon us, which provides opportunities to discuss Twitter marketing with brand-side and agency marketers...
SocialCentiv Wins More Than 1,000 Clients Since SXSW Product Launch
The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month’s SXSW Conference. Within...
Twitter Relaunches Its Twitter For Business Site With More Content, New Video
Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn...
Is Social Content Curation The Next “Better” Thing?
Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to...
Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of...
The #Hashtag Bowl, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out
The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the...
