Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it's going to succeed with average consumers. Way back in part two of this series, I said that Glass needed -- at minimum -- to have Facebook and Twitter apps before Google started sending the device out to the "regular folks" that were chosen as winners in the #ifihadglass contest. Sure enough, Google announced apps from Facebook and Twitter (plus Path, Tumblr and others) during its recent Google I/O conferenc [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Mobile | Features & Analysis | Google | Google Glass Diary | Google: Glass | Google: Google+ | Google: Mobile | Social Media Marketing | Top News | Twitter | Twitter: Mobile

Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25, 2013   I've heard a few similar comments from other Glass owners like the tweet above from Altimeter Group analyst Jeremiah Owyang. And, as Glass spreads to more people, there'll surely be more similar reactions. Glass is a very personal experience. Information is literally reaching you within an inch of your eye and, if there's audio, within an inch of your ear. Brands have to be very careful about how they enter the user's personal space o [...]

Related Topics: Channel: Mobile Marketing | Google | Google Glass Diary | Google: Glass | Mobile Marketing | Top News | Twitter | Twitter: Mobile

A new Twitter app update has rolled out to both iOS and Android platforms, making it even easier to share photos, locations and to see how your Tweets will look before sending. By skipping a few previous steps, users can now Tweet out a photo in under six seconds: Tweet a photo in under six seconds with our new mobile update! vine.co/v/bY5dEjLxeJd — Twitter (@twitter) May 29, 2013 While you can Tweet in under six seconds, it's a bit hard to catch the main upgrades. Included in the new version is the ability for users to see the full photo to be tweeted, not just a cropped thumbnail. Add [...]

Related Topics: Channel | Channel: Social Media | Top News | Twitter | Twitter: Mobile | Twitter: User Interface

Google has just added apps from Facebook, Twitter, CNN and others for the Google Glass device and showed a preview of them to a packed house in the "Developing for Glass" session at Google I/O. Several new apps are now available for Android users via the MyGlass app that serves as the Glass' headquarters: Facebook Twitter Tumblr Evernote CNN Elle magazine Google's Timothy Jordan showed off a few of them during today's session. Based on the screenshots in his presentation, some of these apps/experiences are further along than others. Facebook On Glass It sounds for now lik [...]

Related Topics: Channel: Consumer | Facebook | Facebook: Mobile | Google | Google: Glass | Top News | Twitter | Twitter: Mobile

A handful of feature changes have been added to the official Android and iOS apps today to help users view local trends, switch accounts and fully integrate with the iOS only Vine product. A global change for both apps included support for the new 160 markets that Twitter Trends announced last month. Users in these locations will be able to view all local data directly from the app. For iOS, users will now be able to invite friends to Twitter directly from the app, a feature that should help to continue to increase adoption of the social network. Additionally, iOS users will now be [...]

Related Topics: Channel: Social Media | Top News | Twitter | Twitter: Mobile

Twitter's music app is live today and can be downloaded from the App Store or used via the Web version which can be found at music.twitter.com. Based on a user's activity, the app will offer recommendations on popular tracks and emerging artists. Users will be able to locate and listen to specific artists' music from the artists' profiles, as well as tweet the songs directly from the app. Twitter #music songs are sourced from iTunes, Spotify and Rdio, but the default application to preview songs is iTunes. To hear full tracks via Spotify or Rdio, subscribers must log into their Spotify or R [...]

Related Topics: Channel: Industry | Top News | Twitter | Twitter: Business Issues | Twitter: Buttons & Widgets | Twitter: Mobile | Twitter: User Interface

'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile | Google: Business Issues | Google: Mobile | Mobile Marketing | Statistics | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Spend Projections | Top News | Twitter: Advertising | Twitter: Business Issues | Twitter: Mobile

Those new Twitter Card formats that the company just announced last night? They're coming to Twitter's mobile apps and mobile.twitter.com. Twitter just announced an update to both its official Android and iOS apps, as well as to the mobile website, saying that all will very shortly support photo galleries, apps and product listings inside individual tweets. Those are the three new content types that can be included in tweets via Twitter Cards. Twitter's Android app is also getting a new design that the company says reflects a native Android experience: wider and taller timelines that [...]

Related Topics: Channel: Social Media | Top News | Twitter | Twitter: Cards | Twitter: Mobile

Twitter is inviting developers to a private "mobile-oriented platform event" next week at its headquarters in San Francisco. "We've been working on some exciting new features for the Twitter platform," the registration page says, "and we'd like to share those with you." Twitter has had a contentious relationship with some developers since it began to tighten its API rules last summer. The company eventually explained its developer ecosystem vision, which gave developers a road map for the kind of products the company wants to see going forward on the Twitter platform. Members of the p [...]

Related Topics: Channel: Industry | Twitter | Twitter: Business Issues | Twitter: Mobile

A huge percentage of TV watchers (as much as 80 percent) are now on a "second screen" during a program, though they may not necessarily be engaged in a "social conversation" about the show they are watching. They may be shopping, writing emails or reading news, instead. However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV ratings. Twitter was one of three "statistically significant variables" associated with positive TV ratings. The other two were past ratings and TV advertising (on behalf of the show). Ni [...]

Related Topics: Channel: Industry | Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Twitter: Advertising | Twitter: Business Issues | Twitter: Mobile

Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla. Over the last couple of years, many of the original location-based services have been acquired or have gone out of business. But foursquare still stands in spite of the fact that it still hasn't caught fire like many of us hoped it would. While foursquare has stalled out around 25 million users, it is still a force to be reckone [...]

Related Topics: Analytics | Channel: Local | Check-In Services | Facebook: Mobile | Foursquare | Google: Mobile | How To | Mobile Marketing Column | Statistics: Mobile Marketing | Twitter: Mobile | Yelp

Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete -- one that will surely be music to a lot of advertisers' ears because it paints a picture of Twitter's mobile users as an ideal audience for their messages. According to the study: Twitter users that primarily access via mobile devices are 96 percent more likely to follow 11 or more brands, while the average Twitter user only follows five or m [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter | Twitter: Mobile | Twitter: Statistics

Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new technology or mobile app will make a big splash. In the past, Twitter (2006) and foursquare (2009) have dominated conversations at the event where more than 100,000 of the world's most social digerati descend upon Austin, TX. Last year, the belles of the ball were three companies -- Sonar, Highlight and banjo -- which introduced the concept of something called a proximity service. The value proposition with this type of service is that if you connect the [...]

Related Topics: Channel: Local | Check-In Services | Facebook: Privacy | Foursquare | Mobile Marketing | Mobile Marketing Column | Twitter: Mobile

What Instagram did for mobile/social photos, Twitter is hoping Vine will do for mobile/social video. The company confirmed its Vine acquisition today, and launched the mobile video service with an iPhone/iPod Touch app. (If you want to try it out, best to use that link for the download because searching for Vine in Apple's App Store is a mess right now.) Like Twitter itself, Vine is all about brevity. Videos play in a loop, and are limited to six seconds -- yes, six seconds. Your reaction to that is probably the same as when you heard that tweets were limited to 140 characters. Clearly, [...]

Related Topics: Channel: Video | Social Media Marketing | Top News | Twitter | Twitter: Mobile | Twitter: Vine | Video

At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am going to be so bold as to say that this is the year that mobile finally breaks out and has that hero moment that prognosticators have been talking about for the last 10-12 years. Before I dig into my five predictions though, it is probably worth looking at a little ba [...]

Related Topics: Channel: Local | Check-In Services | Facebook: Mobile | Foursquare | Google: Mobile | Mobile Marketing | Mobile Marketing Column | Statistics: Mobile Marketing | Twitter: Mobile | Yahoo: Mobile

You may have seen the headlines this week: For the first time, Instagram surpassed Twitter in average daily mobile visitors last month. It's an important milestone in Instagram's growth, but the August numbers don't fully reflect the dramatic gains that Instagram has made over the past six months. ComScore, the source of this week's statistics via its new Mobile Metrix service, dug back and shared comparison mobile data for the two services covering March through August 2012. In that six-month span, Instagram's average daily mobile visitors jumped from 886,000 to 7.3 million -- that's a [...]

Related Topics: Channel: Strategy | Facebook: Instagram | Facebook: Mobile | Mobile Marketing | Social Media Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter | Twitter: Mobile

Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple's iAd "network." However in 2013 Facebook mobile revenues are forecast to surpass Twitter's: Overall the firm says that mobile advertising in the US will be worth $2.6 billion by the end of 2012. The IAB said that mobile advertising was worth just under $1.7 billion in North American in 2011. Source: IAB (2012) Mobile paid search is the largest single chunk of mobile adve [...]

Related Topics: Channel: Strategy | Facebook: Mobile | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News | Twitter: Advertising | Twitter: Mobile

Twitter users with older mobile browsers and feature phones will have an experience that's more like what smartphone and Twitter.com users are familiar with. The company has overhauled mobile.twitter.com with a new look and feel that's in line with other Twitter experiences -- no matter if the user is on a small, 240x240 screen or something much larger. The end result, Twitter says, is an entirely new and faster mobile site. The new mobile site, from a coding perspective, is up to 63 percent smaller than before. Here's a look at the before and after versions of mobile.twitter.com, as pos [...]

Related Topics: Channel: Social Media | Twitter | Twitter: Mobile

The rumors leaked earlier this week proved to be true.  Today Twitter released their new mobile apps for Android and iPhone.  While some noticeable changes will be prevalent, many of the new initiatives will be rolling out slowly even with an upgrade.  The apps feature more than just the current logo, they will enhance the content and experiences that users have with the Twitter app. Expanded Tweets The biggest upgrade coming to the Twitter app is undoubtedly the addition of "Expanded Tweets."  Users will have the ability to see more than just the update, but rather a partial story th [...]

Related Topics: Channel: Social Media | Top News | Twitter | Twitter: Cards | Twitter: Mobile

A major Twitter mobile leak occurred thanks to the updated history section on iOS 6 new App Store. 9to5mac discovered the updates that will help to make Twitter more interactive and "web-like." The Twitter app has been a lighter version of the Twitter web experience, but the new updates look to increase interactivity, discovery and ease-of-use. One of the most beneficial improvements may be an "interactive tweet view" that will show users content previews, video and images from partner sites. This sounds quite similar to the "Expanded Tweets" functionality that was released last month. [...]

Related Topics: Channel: Social Media | Social Media Marketing | Top News | Twitter | Twitter: Mobile