With Cover Buy Twitter Joins Battle Of Android Homescreens

Cover acquired by Twitter First there was Facebook Home, then Yahoo with Aviate and now Twitter with Cover. Cover is another Android launcher or intelligent homescreen. Yesterday Cover announced it was being acquired by Twitter. Terms weren't disclosed. Cover says it will be business as usual, at least for the time being. Like Aviate, Cover will show different apps in different locations, at different times of day. It's a personalization tool essentially. It's possible that the Cover team will be deployed to create more personalization and contextually relevant experiences on Twitter for mobile devices general [...]


Twitter Makes Video Watching Easier With One-Click Inline Viewing

nbatwitter Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users' timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It's how Twitter's six-second Vine video already show up and is obviously more clickable. This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last Octobe [...]


Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?

mobile-devices-featured Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to reach these lofty projections, it will be of paramount importance to work through key challenges such as fragmentation and cookie-based targeting. The Opportunity eMarketer reports that the global smartphone audience surpassed the 1 billion mark in 2012 [...]


KLM Becomes First Airline To Take Payments Via Twitter

Twitter-Large Today, KLM Royal Dutch Airlines announced that its social media followers could pay for tickets and other services via Twitter. It's not quite the same as using Twitter to accept payments or using a stored credit card on Twitter (like iTunes). However, it points toward much more commerce happening on the social site. The airline said that it was responding to user requests in developing the system. The way that it works is that "KLM sends a link to the customer in a private message on Facebook or Twitter." The customer then selects a payment method from a list and completes the transaction [...]


Crop Notch: Better Photo Editing & Sharing Capabilities Arrive In Twitter App Update

Twitter-Large Twitter is continuing their quest for better photos with an upgrade to the native Twitter editing tools. Rotation, cropping and tagging reminders have now made their way to the Twitter app for Android and will be hitting iOS soon. The changes will allow users to crop photos quickly and easily with the built in "Move and Scale" screen. Users will now be able to properly size images when cropping to either original, wide, or square. Before sending the images out to your followers, users will also receive a prompt to @ mention friends. A quick 90 degree rotation tool is also included in th [...]


What 2014 Holds For Mobile Marketing: 5 Predictions

2014 mobile predictions It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own. If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions. Key Mobile/Social Statistics Global mobile subscriptions: 6,587.4 million (I [...]


Direct Message Photos & Swipe Between Timelines With Updated Twitter Apps

Twitter-Image-DMs Today the official Twitter apps received an upgrade with additional features that make the service more powerful. Both iOS and Android users will now have the ability to send photos directly to users in a direct message and can also quickly scan back and forth between timelines with the swipe of a finger. Direct Message Photos Users can now append a photo with a DM by clicking the image icon on the left of the message input box. In addition to the new message type, Twitter is added a new message tab in the navigation bar that makes accessing DMs even easier. This feature works on the [...]


Twitter Amended S-1: Over 70 Percent Of Revenue From Mobile

Twitter-Image Twitter released its S-1 form on October 3. In that document, the company reported revenues of just under $317 million in 2012 and revenues of slightly less than $254 million for the first six months of 2013. This afternoon, Twitter amended its S-1 to reflect Q3 earnings of roughly $168 million. Thus, for the first nine months of this year, Twitter generated revenues of $422.2 million and a loss of approximately $126 million (vs. a little more than $68 million for the same period last year). Accordingly, Twitter will easily clear $500 million in revenue for 2013. Previously, Twitter rep [...]


Twitter Now Works On Android Tablets – Well, One Tablet

Twitter logo Twitter announced they now have a mobile app specifically designed for tablets. Truth is, they just launched a mobile app for one tablet, the Samsung Galaxy Note 10.1-2014 Edition. Twitter promises to support more than just one tablet,  stating soon this app will be available on "other Samsung tablets." The tablet Twitter app adds: Multi-screen view A Twitter widget Illustrate your Tweets And more... [...]


Twitter Usage Numbers, From The IPO S-1

twitter-hashtag-featured Twitter released its S-1 this afternoon, disclosing revenues of nearly $317 million last year and a net loss of roughly $80 million in 2012, down from $128.3 million in 2011. If all goes according to plan, the company will raise roughly $1 billion with its IPO. Twitter will likely trade on the New York Stock Exchange under the ticker symbol "TWTR." In addition to revenues there were a range of usage figures revealed by Twitter S-1. The following are the top-line numbers disclosed in the filing: Roughly 215 million monthly active users (MAUs) vs. 151.4 million average MAUs in June [...]


Report: Major Android App Overhaul Underway For Twitter

twitter-android-phones-featured Twitter's Android app has been steadily improving over the past year, getting a cleaner UI and more features. According to The Verge, the Android app is getting a new set of duds. The new look is a lighter, crisper version of the Twitter app and will be available for beta testing now. Gone are dark icons -- they've been replaced with seven menu items listed in full text.  Additional columns include Activity, Trending and Find new people to follow. A slide out column gives users a opaque full suite of navigation that will showcase unread messages. The app is available for beta te [...]


Twitter Buys MoPub For $350M In Run Up To IPO

twitter-money-200px Yesterday TechCrunch first reported that MoPub had been acquired by Twitter for roughly $350 million. That number was not confirmed by either company however. MoPub is a real-time-bidding mobile ad exchange for apps that falls into the category of "programmatic" ad buying. The acquisition brings technology and a third party mobile developer/publisher network to Twitter. MoPub said yesterday in a blog post that nothing would change for its publishers and that Twitter would help it strengthen its services. Twitter was pretty clear about what it was after in buying MoPub: The MoPub team [...]


Facebook Fixes Its Google Glass App; Twitter’s App Still Not Working

facebook-glass-photo Facebook has fixed its Google Glass app, which once again lets Glass wearers share photos to their Facebook timeline with voice captions. Reports began to surface late last week that the Facebook app for Glass wasn't working. In Glass, it looked like everything was fine -- users could share photos to Facebook, add a voice caption, etc., but the shared photo never actually showed up on the user's profile. A Facebook spokesperson told us yesterday that a fix was in progress and, as my dog and I just confirmed today, it's working again. The Twitter app for Glass, though, is another s [...]


Twitter Updates The Way Conversations Are Displayed & Adds New Features To Mobile Apps

Twitter Bird Twitter announced today they have updated the way conversations are organized in a user's home timeline, as well as added new features to their Android and iPhone apps. From now on, up to three Tweets that are part of a conversation will be displayed chronologically. A user can tap a Tweet in the conversation thread to display all replies to that Tweet, including those from people the user doesn't follow. With the new updates, users can now share conversations over email as well. Android and iPhone users will be able to share individual Tweets over email, while Android users can share a [...]


Twitter Rolls Out Updates For 7 Different Apps & Syncs Direct Messages Across All Devices

Twitter logo Today Twitter announced they are rolling out updates for their Android, iPhone, iPad, Mac, twitter.com, mobile.twitter.com and TweetDeck apps. Among the updates for all seven platforms, direct messages will soon be synched across all devices, so that messages marked as read from one device will show up as read on other devices as well. This update is being released gradually; and, according to Twitter, users must have the most recent version of each app before direct messages will synch across all devices. Twitter's mobile search has also been updated so that Twitter users now receive an [...]


The Real Impact Of Mobile On Marketing: More Visual Content

As of February of this year, there were 2.4 billion people online -- a little over one third of the world's population. That's a lot of people to keep interested. And while companies are looking for new ways to create agile content (infographics, tweets, videos, etc.) and curate the most relevant content from their partners, employees and customers, there is still a huge gap in the demand versus the supply. Meanwhile, as I discussed in my mobile marketing predictions post back in January, the meteoric growth of mobile devices and technology continues to change the way we live on a daily bas [...]


Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year

twitter-map-geotarget-featured While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets to users who are within close range of a specific location via their Twitter mobile app. An end of the year launch could mean new ad possibilities for retailers wanting to push foot-traffic during the holiday shopping season. According to the report on AdAge, [...]


Twitter Acquires Local Search Start-Up Spindle

Twitter logo Local search and content discovery start-up Spindle was acquired by Twitter according to a post on the company's blog today. Claiming to be a discovery engine for the social Web, Spindle was originally launched as a mobile application that pulls local business updates from social networks. From the Spindle blog: We’ve spent the past two and a half years building a product that helps you answer the question: “What’s happening nearby right now?" Every time we’ve experimented and looked beyond local discovery, we’ve been amazed by the breadth and quality of content shared on Twitter [...]


Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass

glass-share-240px Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it's going to succeed with average consumers. Way back in part two of this series, I said that Glass needed -- at minimum -- to have Facebook and Twitter apps before Google started sending the device out to the "regular folks" that were chosen as winners in the #ifihadglass contest. Sure enough, Google announced apps from Facebook and Twitter (plus Path, Tumblr and others) during its recent Google I/O conferenc [...]


Google Glass Diary, Part 5: Why Brands Must Give Users Control

google-glass-control-screen-featured Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25, 2013   I've heard a few similar comments from other Glass owners like the tweet above from Altimeter Group analyst Jeremiah Owyang. And, as Glass spreads to more people, there'll surely be more similar reactions. Glass is a very personal experience. Information is literally reaching you within an inch of your eye and, if there's audio, within an inch of your ear. Brands have to be very careful about how they enter the user's personal space o [...]


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