Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year

twitter-map-geotarget-featured While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets to users who are within close range of a specific location via their Twitter mobile app. An end of the year launch could mean new ad possibilities for retailers wanting to push foot-traffic during the holiday shopping season. According to the report on AdAge, [...]

Twitter Acquires Local Search Start-Up Spindle

Twitter logo Local search and content discovery start-up Spindle was acquired by Twitter according to a post on the company's blog today. Claiming to be a discovery engine for the social Web, Spindle was originally launched as a mobile application that pulls local business updates from social networks. From the Spindle blog: We’ve spent the past two and a half years building a product that helps you answer the question: “What’s happening nearby right now?" Every time we’ve experimented and looked beyond local discovery, we’ve been amazed by the breadth and quality of content shared on Twitter [...]

Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass

glass-share-240px Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it's going to succeed with average consumers. Way back in part two of this series, I said that Glass needed -- at minimum -- to have Facebook and Twitter apps before Google started sending the device out to the "regular folks" that were chosen as winners in the #ifihadglass contest. Sure enough, Google announced apps from Facebook and Twitter (plus Path, Tumblr and others) during its recent Google I/O conferenc [...]

Google Glass Diary, Part 5: Why Brands Must Give Users Control

google-glass-control-screen-featured Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25, 2013   I've heard a few similar comments from other Glass owners like the tweet above from Altimeter Group analyst Jeremiah Owyang. And, as Glass spreads to more people, there'll surely be more similar reactions. Glass is a very personal experience. Information is literally reaching you within an inch of your eye and, if there's audio, within an inch of your ear. Brands have to be very careful about how they enter the user's personal space o [...]

Twitter App Update Makes Photo Sharing Even Easier & Lets Users Proof Tweets Before Going Live

Twitter-App A new Twitter app update has rolled out to both iOS and Android platforms, making it even easier to share photos, locations and to see how your Tweets will look before sending. By skipping a few previous steps, users can now Tweet out a photo in under six seconds: Tweet a photo in under six seconds with our new mobile update! — Twitter (@twitter) May 29, 2013 While you can Tweet in under six seconds, it's a bit hard to catch the main upgrades. Included in the new version is the ability for users to see the full photo to be tweeted, not just a cropped thumbnail. Add [...]

Google Shows Off New Twitter, Facebook Apps Available Now For Google Glass

twitter-glass-featured Google has just added apps from Facebook, Twitter, CNN and others for the Google Glass device and showed a preview of them to a packed house in the "Developing for Glass" session at Google I/O. Several new apps are now available for Android users via the MyGlass app that serves as the Glass' headquarters: Facebook Twitter Tumblr Evernote CNN Elle magazine Google's Timothy Jordan showed off a few of them during today's session. Based on the screenshots in his presentation, some of these apps/experiences are further along than others. Facebook On Glass It sounds for now lik [...]

Twitter Updates iOS App To Integrate Better With Vine & Adds Better Account Switching For Android

Twitter Logo A handful of feature changes have been added to the official Android and iOS apps today to help users view local trends, switch accounts and fully integrate with the iOS only Vine product. A global change for both apps included support for the new 160 markets that Twitter Trends announced last month. Users in these locations will be able to view all local data directly from the app. For iOS, users will now be able to invite friends to Twitter directly from the app, a feature that should help to continue to increase adoption of the social network. Additionally, iOS users will now be [...]

Twitter Music App Is Live & Available For All Users

twitter-music-200px Twitter's music app is live today and can be downloaded from the App Store or used via the Web version which can be found at Based on a user's activity, the app will offer recommendations on popular tracks and emerging artists. Users will be able to locate and listen to specific artists' music from the artists' profiles, as well as tweet the songs directly from the app. Twitter #music songs are sourced from iTunes, Spotify and Rdio, but the default application to preview songs is iTunes. To hear full tracks via Spotify or Rdio, subscribers must log into their Spotify or R [...]

Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate

smartphones 'Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC expects mobile advertising to reach $7 billion by year end, compared with eMarketer's $7.29 billion and BIA's $5.39 billion. The IDC forecast also says the following about 2012 mobile ad revenues: Search: 61 percent of mobile ad spending  ($2.8 billion) Display: [...]

Twitter Updates Its Mobile Apps To Support New Twitter Cards

twitter-logo-2012-new Those new Twitter Card formats that the company just announced last night? They're coming to Twitter's mobile apps and Twitter just announced an update to both its official Android and iOS apps, as well as to the mobile website, saying that all will very shortly support photo galleries, apps and product listings inside individual tweets. Those are the three new content types that can be included in tweets via Twitter Cards. Twitter's Android app is also getting a new design that the company says reflects a native Android experience: wider and taller timelines that [...]

Twitter Planning Developers-Only Platform Event Next Week

Twitter is inviting developers to a private "mobile-oriented platform event" next week at its headquarters in San Francisco. "We've been working on some exciting new features for the Twitter platform," the registration page says, "and we'd like to share those with you." Twitter has had a contentious relationship with some developers since it began to tighten its API rules last summer. The company eventually explained its developer ecosystem vision, which gave developers a road map for the kind of products the company wants to see going forward on the Twitter platform. Members of the p [...]

Study: Correlation Between Tweets And TV Ratings

Twitter Logo A huge percentage of TV watchers (as much as 80 percent) are now on a "second screen" during a program, though they may not necessarily be engaged in a "social conversation" about the show they are watching. They may be shopping, writing emails or reading news, instead. However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV ratings. Twitter was one of three "statistically significant variables" associated with positive TV ratings. The other two were past ratings and TV advertising (on behalf of the show). Ni [...]

10 Tips For Getting The Most Out Of Marketing Via Foursquare

foursquare-featured Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla. Over the last couple of years, many of the original location-based services have been acquired or have gone out of business. But foursquare still stands in spite of the fact that it still hasn't caught fire like many of us hoped it would. While foursquare has stalled out around 25 million users, it is still a force to be reckone [...]

Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands

twitter-mobile-phones-featured Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete -- one that will surely be music to a lot of advertisers' ears because it paints a picture of Twitter's mobile users as an ideal audience for their messages. According to the study: Twitter users that primarily access via mobile devices are 96 percent more likely to follow 11 or more brands, while the average Twitter user only follows five or m [...]

The Scoop On Proximity Services Like Sonar

Screen Shot 2013-02-07 at 8.14.53 AM Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new technology or mobile app will make a big splash. In the past, Twitter (2006) and foursquare (2009) have dominated conversations at the event where more than 100,000 of the world's most social digerati descend upon Austin, TX. Last year, the belles of the ball were three companies -- Sonar, Highlight and banjo -- which introduced the concept of something called a proximity service. The value proposition with this type of service is that if you connect the [...]

Twitter Acquires Vine, Launches iOS App For Sharing 6-Second Videos

vine-featured What Instagram did for mobile/social photos, Twitter is hoping Vine will do for mobile/social video. The company confirmed its Vine acquisition today, and launched the mobile video service with an iPhone/iPod Touch app. (If you want to try it out, best to use that link for the download because searching for Vine in Apple's App Store is a mess right now.) Like Twitter itself, Vine is all about brevity. Videos play in a loop, and are limited to six seconds -- yes, six seconds. Your reaction to that is probably the same as when you heard that tweets were limited to 140 characters. Clearly, [...]

What’s Ahead For Mobile Marketing In 2013

At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am going to be so bold as to say that this is the year that mobile finally breaks out and has that hero moment that prognosticators have been talking about for the last 10-12 years. Before I dig into my five predictions though, it is probably worth looking at a little ba [...]

Chart: Instagram’s Dramatic, 6-Month Rise To Having More Daily Mobile Traffic Than Twitter

instagram-featured You may have seen the headlines this week: For the first time, Instagram surpassed Twitter in average daily mobile visitors last month. It's an important milestone in Instagram's growth, but the August numbers don't fully reflect the dramatic gains that Instagram has made over the past six months. ComScore, the source of this week's statistics via its new Mobile Metrix service, dug back and shared comparison mobile data for the two services covering March through August 2012. In that six-month span, Instagram's average daily mobile visitors jumped from 886,000 to 7.3 million -- that's a [...]

Twitter Makes More Mobile Ad Revenue Than Apple, Facebook — eMarketer

twitter-mobile-ads-featured Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple's iAd "network." However in 2013 Facebook mobile revenues are forecast to surpass Twitter's: Overall the firm says that mobile advertising in the US will be worth $2.6 billion by the end of 2012. The IAB said that mobile advertising was worth just under $1.7 billion in North American in 2011. Source: IAB (2012) Mobile paid search is the largest single chunk of mobile adve [...]

Twitter Updates Its Mobile Site For Consistency Across Platforms

twitter-new-logo-blue Twitter users with older mobile browsers and feature phones will have an experience that's more like what smartphone and users are familiar with. The company has overhauled with a new look and feel that's in line with other Twitter experiences -- no matter if the user is on a small, 240x240 screen or something much larger. The end result, Twitter says, is an entirely new and faster mobile site. The new mobile site, from a coding perspective, is up to 63 percent smaller than before. Here's a look at the before and after versions of, as pos [...]

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