Twitter Puts A Hit On Companies Attempting To Provide User-Base Stats

twitter-logo-600 Fact: This year Twitter stock (TWTR) took a dive from nearly $70 a share down to just over $30 a share due in part to Q1 reports that the overall monthly users were slowing. According to Business Insider, Twitter has now begun shutting off data to companies that publish their own content on the size of the overall Twitter user-base. One developer told BI that "They shut me down last Friday night after the market closed," and another, Twopcharts, has the above image boldly on their homepage. There are a few theories on why this API access is being cut down for these developers. The fi [...]


Infographic: TV’s Top Twitter Moments This Season, From Breaking Bad To The Oscars

What were the moments on TV that most resonated with people on Twitter this year? According to new statistics from Nielsen, the Super Bowl, that Oscars selfie and the "Breaking Bad" finale produced the most memorable results. The stats, pulled from the social TV ratings platform that Nielsen launched in partnership with Twitter in September, will be familiar to close readers of Marketing Land. The Super Bowl dominated in tweets (25.3 million) and audience (15.3). The Oscars, fueled by Ellen's world record selfie (now with more than 3 million retweets), led in special events, with the Gra [...]


Star This Study: Data Uncovers The Rationale Behind Tweet Favoriting

twitter-logo-600 A study from Advancement of Artificial Intelligence this year took on the task of figuring out how and why Twitter users interact with the favorite function. It turns out that there are more uses than you may think. There were 10 main types of favoriting actions that were identified -- showing that the little star button is more versatile than marketers likely suspected. Of the 606 participants polled, 65.1% of respondents were aware of the favoring function of which 73.5% ever favorited a Tweet. Only 5 percent of respondents tweet multiple times a day though the favorites list is rarel [...]


Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners

gnip Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior. The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has left it to a limited group of third-party companies, such as Gnip, to manage the organization and reselling of Twitter data. According to its SEC filing last year, Twitter made $47 million selling that data, about 10% of its total revenue. Bould [...]


Survey Says: Twitter Quitters Are Looking For More Sorting & Filtering Tools

Twitter-Large While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can't handle it. A recent study from Deutsche Bank suggested that users simply couldn't gather the data they were looking for on the social networking site.  Of the 270 person sample polled, 82% of those that quit Twitter were able to find information elsewhere while 76% thought that there were too many tweets and that "Twitter wasn't helping by sorting or filtering." Even further, the sorting issue was something that would in fact bring Twitter quitters back if fixed. 80% of those that [...]


Twitter Study: Photos, Videos Lead To Most Retweets

retweet-600 Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That's the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, government and sports. Twitter's data team looked at measurable tweet elements like photos, hashtags, videos, links and numbers (to measure tweets with sports stats and scores), and then compared its results to the baseline count of retweets that these accounts typically get. Overall, [...]


Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars

ellenimpressions As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night's Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That's "billion" with a B. This is the first time Twitter has revealed a total impressions figure, and it's a change from Twitter's typical reporting of tweet activity. In fact, just a few hours after the Oscars ended, Twitter posted that there were 14.7 million tweets about the awards telecast, [...]


How Twitter Plans To Fix Its User Growth Problem

twitter-tools-fix-repair-featured Twitter's first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter's monthly active userbase (MAU) reached 241 million at the end of Q4, but that's only an increase of nine million users during the quarter. It's the smallest quarterly increase in MAUs over the past two calendar years. In the US, Twitter added only a million new users during Q4. And the market is punishing the company over the slow user growth, with the stock down about 18 percent in after-hours trading as I type. CEO Dick Costolo knows the company has a user growth problem, an [...]


TV Ads Go Better With Hashtags? Twitter Says So

twitter-tv-video-featured As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies -- all commissioned by Twitter -- that look at the relationship between TV ads and Twitter users/activity. The primary findings from each study: Using hashtags in TV commercials drives positive brand conversation. One study found that TV ads with hashtags had 42% more Tweets about the ads than those without hashtags. Twitter users are les [...]


Study: 92 Percent Of Top Brands Tweet Avg. 12X Per Day, Audiences Grew 20 Percent In Q4

twitter-tweet-featured In a new study of how top brands use Twitter, social media analytics firm Simply Measured found 92 percent of brands tweet an average of 12 times a day. Nearly all (98 percent) of top brands are active on Twitter. The study shows that consumers are eager to follow brands on Twitter. Audiences for top brands grew 20 percent in Q4. Nearly 60 percent of top brands now have followings of 100,000 or more. Links Increase Engagement 150 Percent It's not surprising to see that tweets that include photos and links receive more engagements, but the degree to which they outperform brand averages is im [...]


Report: Twitter Use Among African Americans Age 18 To 29 Climbs To 40%

Pew Research Center logo_September2013 A recent report from Pew Research Center revealed high Twitter usage among young African Americans, with 40 percent of 18 - 29 year old African American internet users on Twitter compared to 28 percent of whites in the same age group. According to Pew, general adoption of social media sites is nearly equal for both African American internet users (73%) and white internet users (72%), but African Americans have higher rates of Twitter usage compared to whites. Pew found that 22 percent of all African American internet users are on Twitter, while only 16 percent of all white Internet users. [...]


With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter

Twitter logo According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN's AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack's Top Ten Most Followed Journalist on Twitter: Anderson Cooper Piers Morgan Rachel Maddow Adam Schefter Larry King Bill Simmons Chris Hardwick Erin Andrews George Stephanopoulos Dr. Sanjay Gupta Muck Rack also calculated each of the top ten most fol [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


Twitter’s Holiday 1-2 Punch: Free Ads & Retail Impact Survey

twitter-new-logo-blue With an IPO in its rearview mirror and the holiday season straight ahead, Twitter is making a big push to attract both retail shoppers and advertisers this week. In conjunction with Small Business Saturday, Twitter is giving away up to $1 million in free ads. Advertisers will be able to use the credit for either the Promoted Accounts or Promoted Tweets product, and registration is required through the link earlier in this paragraph. The offer is only open for Twitter accounts with a US address that have never advertised on Twitter before. Twitter also wants to position itself as a valuab [...]


Twitter Ends Day 1 As Public Company In The Clouds

Twitter logo Twitter's offering price was $26 but by the end of the day the stock had risen dramatically and closed at $44.90. Earlier in the day financial analysts were arguing that the company had under-priced its IPO and "left a billion dollars on the table." Nonetheless the execution of the IPO was deemed "flawless" by many, especially in comparison to Facebook's badly managed IPO. Twitter's market cap is now $24.4 billion (up from $18 billion this morning). That's only $10 billion less than Yahoo but quite a bit less than Facebook's $115.8 billion. Still some financial analysts believe Twit [...]


Poll: Public Skeptical About Twitter IPO

Twitter logo A new Associated Press-CNBC poll reflects skepticism about Twitter's IPO prospects. The poll was conducted by telephone in late October among roughly 1,000 US adults. (It's unclear whether the poll included mobile users and thus how representative it is.) While most people believe that Twitter will be "successful" and continue to be around in five years, only 36 percent of respondents said that Twitter would be a good investment, while 47 percent disagreed. The remainder didn't know. How likely is it that each of the following will be successful in five years? Do you think that bu [...]


Twitter Amended S-1: Over 70 Percent Of Revenue From Mobile

Twitter-Image Twitter released its S-1 form on October 3. In that document, the company reported revenues of just under $317 million in 2012 and revenues of slightly less than $254 million for the first six months of 2013. This afternoon, Twitter amended its S-1 to reflect Q3 earnings of roughly $168 million. Thus, for the first nine months of this year, Twitter generated revenues of $422.2 million and a loss of approximately $126 million (vs. a little more than $68 million for the same period last year). Accordingly, Twitter will easily clear $500 million in revenue for 2013. Previously, Twitter rep [...]


Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report]

google-plus-featured Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are. That's the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the company says are used by 200,000 publishers. The report covers September 2012 -- when Shareaholic last published network sharing data -- through September 2013. According to Shareaholic, Google+ has consistently driven less than one-tenth of one percent (> 0.1%) of all referral traffic to its publishers over the past [...]


Nielsen Launches Twitter TV Ratings, Potentially A Key Social Metric For Advertisers

twitter-tv-250px Almost a year in the making, Nielsen has finally rolled out its Twitter TV Ratings service, a weekly look at which US television shows have the biggest audience on Twitter. The ratings chart aims to track an overall audience for each show, based on the total number of tweets, how many unique accounts tweet about a show and how often those tweets are seen. It's seen as a potentially key metric for brands and advertisers as they try to gauge the value of the social conversation surrounding the networks, shows and actors/actresses that they associate with through TV ad buys. And with its IP [...]


Twitter Usage Numbers, From The IPO S-1

twitter-hashtag-featured Twitter released its S-1 this afternoon, disclosing revenues of nearly $317 million last year and a net loss of roughly $80 million in 2012, down from $128.3 million in 2011. If all goes according to plan, the company will raise roughly $1 billion with its IPO. Twitter will likely trade on the New York Stock Exchange under the ticker symbol "TWTR." In addition to revenues there were a range of usage figures revealed by Twitter S-1. The following are the top-line numbers disclosed in the filing: Roughly 215 million monthly active users (MAUs) vs. 151.4 million average MAUs in June [...]


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