The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info - no ad spend required. To access official Twitter analytics follow these steps: Head to Ads.Twitter.com and log-in. Click on the analytics button in the top navigation. You can choose from "Timeline Activity" and "Followers" The data that is available is broken down by Tweet and by Followers: Tweet specific stats include number of retweets, faves and the extende [...]

Related Topics: Channel: Social Media | Featured | Social Media Marketing | Top News | Twitter | Twitter: Statistics

Teenagers use Facebook by far more than any other social media site and have over 400 friends on it. But Twitter and Instagram have massively increased their usage in the past year, according to a new survey from the Pew Internet & American Life Project, together with Harvard's Berkman Center. The new report covers US teens and social media. There are an enormous number of findings in the document, which was compiled using both surveys and focus groups. You can read or download the full report online. Facebook Tops, Twitter & Instagram Growing According to the report, 95 percent [...]

Related Topics: Channel: Social Media | Facebook | Facebook: Privacy | Facebook: Statistics | Features & Analysis | MySpace | Top News | Tumblr | Twitter | Twitter: Business Issues | Twitter: Statistics

A new GlobalWebIndex study analyzing international social media behavior revealed that mobile use and older Internet users are driving growth for Facebook, Google+, Twitter, Pinterest and LinkedIn. To conduct the Social Stream Q1 2013 study, GlobalWebIndex surveyed 31,779 consumers in 31 different countries, examining global social media behaviors during the first quarter of this year. According to the findings, Android and iOS users were more likely to be on social networks than average Internet users. In Japan, iOS users were 133 percent more likely to use Google+ than average Internet us [...]

Related Topics: Channel: Strategy | Facebook: Statistics | Google: Google+ | Mobile Marketing | Pinterest: Statistics | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter: Statistics

When implied popularity can be purchased, a problem will arise. That's exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing "gurus" have been purchasing handfuls of followers in order to  instantly add implied popularity. Purchasing followers and retweets is cheap, and it can make you look good ... for now. Yesterday, the The New York Times featured two researchers that called out celebri [...]

Related Topics: Channel: Social Media | Twitter | Twitter: Statistics

According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received a survey asking how likely they were to read an article with only 11 Likes. Survey responses demonstrated users were more likely to read an article with a higher number of Likes on Facebook. The same was true for Twitter, with respondents more likel [...]

Related Topics: Channel: Analytics | Content Marketing | Facebook: Insights | Features & Analysis | Google: Google+ | Statistics: Social Media | Top News | Twitter: Statistics

The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media" report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to repeated cost-cutting have hurt readership and audience loyalty. Based on survey data, the State of the News Media argues that slipping quality and diminished coverage have alienated large numbers of people who've abandoned news publications o [...]

Related Topics: Channel: Content Marketing | Facebook: Statistics | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Statistics | Yahoo: News

Twitter's all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of doing Twitter ads. Today's target? The B2B community. The company is touting how tweets can have an impact on B2B tech audiences, again using statistics from its recent work with Compete. In this study, Compete examined the online activity of more than 6,000 Twitter users as they visited more than 400 B2B tech sites in late 2012. Two quick snapshot stats: 59 percent of Twitter users visited a B2B tech site during the study period, compared to 40 percent [...]

Related Topics: Channel: Industry | Social Media Marketing | Top News | Twitter | Twitter: Advertising | Twitter: Marketing | Twitter: Statistics

Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter's survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be "widely available" to advertisers in the United States, the United Kingdom and Japan. The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10% lift when users saw a Promoted Tweet campaign 2-3 times versus once. Users who engaged with a Promoted Tweet [...]

Related Topics: Channel: Strategy | Social Media Marketing | Social Media Marketing: Advertising | Statistics: Online Advertising | Statistics: Social Media | Top News | Twitter | Twitter: Advertising | Twitter: Statistics

Twitter has shared stats saying that the volume of tweets during tonight's 2013 State Of The Union address by President Barack Obama was almost double that of 2012. Here's the chart of tweets per minute (TPM) during the speech and until the end of the Republican response (click to enlarge): The chart shows the overall volume like this: 2012: 766,681 tweets 2013: 1.36 million tweets Top Moments: Middle Class, Gun Control & Education The chart shows top moments this year as follows: 24,000 TPM: happened at 9:52pm ET, in response to middle class opportunities & m [...]

Related Topics: Channel: Strategy | Politics | Top News | Twitter | Twitter: Statistics

Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete -- one that will surely be music to a lot of advertisers' ears because it paints a picture of Twitter's mobile users as an ideal audience for their messages. According to the study: Twitter users that primarily access via mobile devices are 96 percent more likely to follow 11 or more brands, while the average Twitter user only follows five or m [...]

Related Topics: Channel: Strategy | Mobile Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter | Twitter: Mobile | Twitter: Statistics

While it appeared to me that she was still lip-syncing yesterday, Beyonce Knowles was one of the big winners of yesterday's social media buzz bowl. The not-so-single lady's celebrated halftime performance generated more than 250,000 tweets per minute (TPMs). Overall, according to Twitter, her performance drove 5.5 million tweets -- and perhaps shut down power at the stadium for a half hour thereafter. Other top TPM winners were the following: Power outage: 231,500 TPM 108-yard kickoff return for Ravens TD by Jones: 185,000 TPM Clock expires; Ravens win: 183,000 TPM Jones catch [...]

Related Topics: Branding | Channel: Industry | Facebook | Facebook: Business Issues | Features & Analysis | Social Media Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Twitter | Twitter: Business Issues | Twitter: Statistics

According to a report from GlobalWebIndexOne Pinterest may have dominated U.S. Growth in 2012, but Twitter had the largest global growth. In 2012, monthly worldwide active Twitter users grew 40% from Q2 to Q4, nearly a 288 million user increase. The new number means that 21% of the global worldwide population are active users. The next fastest growing networks were Facebook, Google+ and Russia's vkontakte. Surprisingly, Twitter's U.S. growth hasn't hit the saturation point and still grew 94% from Q2 to Q4. The fastest growing location was the Hong Kong region that saw nearly 100% growt [...]

Related Topics: Channel: Strategy | Features & Analysis | Top News | Twitter | Twitter: Statistics

Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. That's according to a recent report that, frankly, has some confusing claims and stats. The data is from GlobalWebIndex, a site/service that I can't claim to have ever heard of before. The company says it does 130,000 Internet usage "interviews" in 31 international markets -- covering about 90 percent of the global Internet-using population. We reached out for clarification about the data and how it's collected earlier today, but the company has yet to reply. As for the da [...]

Related Topics: Channel: Strategy | Features & Analysis | Google: Google+ | Social Media Marketing | Statistics: Market Share | Statistics: Popularity & Usage | Top News | Twitter: Statistics

Want to take a look at 2012 in 140 character bites? Twitter's Golden Tweets of 2012 allows users to see the most retweeted updates of the year. Thanks to the U.S Presidential elections, Olympics and sporting events, 2012 saw the most Tweets in Twitter's young history. So what was the tops of 2012? Here's a hint. It only contained 15 characters and 3 words. It was the most retweeted Tweet in history and it contained a striking image. Still don't know? Here's the answer. [youtube]http://www.youtube.com/watch?v=NoeMsc4QlAA[/youtube] It should be noted that these top Tweets were relea [...]

Related Topics: Channel: Strategy | Twitter | Twitter: Statistics

Today Twitter announced their newest milestone. The 200 million active user mark. The announcement was made in a Tweet earlier today: There are now more than 200M monthly active @twitter users. You are the pulse of the planet. We're grateful for your ongoing support!— Twitter (@twitter) December 18, 2012 The most recent user update was released in March of this year when the total number of active users were 140 million. Of the 140 million users, 60% of them accesses Twitter via a mobile device. Just last week Twitter released their "This Yeah On Twitter" findings that aptly [...]

Related Topics: Channel: Strategy | Twitter | Twitter: Statistics

At the end of each year Twitter wraps up a year's worth of Tweets in a shiny display as a present for all of their users. This year's Twitter experience outdoes previous attempts as the top Tweets, biggest conversations and more are included on the 2012 micro-site. Included in the display are: Golden Tweets - This feature pulls in the top two Tweets of the year along with a slew of honorable mentions. Pulse Of The Planet - This feature takes a look at the largest conversations that occurred in 2012, as measured by Tweets & Retweets. Only On Twitter - Dubbed "moments [...]

Related Topics: Channel: Strategy | Top News | Twitter | Twitter: Statistics

One Twitter handle is no longer enough for many big brands. According to Simply Measured, a social analytics company, 23% of top tier companies have a dedicated customer service handle on Twitter. The segmented accounts allow brands to handle issues, give feedback and interact with customers. Of the top brands analyzed, only 15% of accounts had customer service interaction on Twitter 10 or more times a day. Customers expect quick responses from their Tweets as well. 32% of customers believe they should see a response within 30 minutes . That's an expectation that brands simply hav [...]

Related Topics: Channel: Strategy | Top News | Twitter | Twitter: Statistics

You simply couldn't escape it. The social media turnout in #Election2012 was as impressive as the actual voter turnout across the country. So much so that it broke Twitter records for a US Political event: With 20 million tweets, Election Day just became the most tweeted about event in US political history. #election2012 — Twitter Government (@gov) November 7, 2012   Twitter tapped out at 31.7 million election-based Tweets that maxed out at 327,452 Tweets per minute at some points. Notable election moments according to Twitter: 327,452 TPM - 11:19pm ET - Networks call Ob [...]

Related Topics: Channel: Strategy | Politics | Social Media Marketing | Statistics: Social Media | Top News | Twitter | Twitter: Statistics

In addition to the spikes in search activity, Thursday's U.S. Vice-Presidential Debate also heated up across popular social networks. You won't be surprised to know that both Twitter and Facebook saw plenty of debate-related discussion, and I'll share some of that in a moment. But I want to start with a fascinating map from a different source. AddThis & The VP Debate AddThis, provider of social sharing buttons used by 14 million domains, shared debate-related data today, including this map showing which candidate had the most social mentions across the U.S. (Click for larger ve [...]

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Features & Analysis | Social Media Marketing | Statistics | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter | Twitter: Statistics

There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for business people. Facebook has a lot of older Americans. Pinterest is for girls. That's the conventional wisdom. (And just this week, a local friend of mine -- a guy -- gave me a hard time when he found that I have a Pinterest account. I'm very comfortable with that.) But are the stereotypes true? In a report issued this week that's ostensibly about social photo/video sharing activities, the Pew Research Center’s Internet & American Life Project also shared its latest social n [...]

Related Topics: Channel: Content Marketing | Facebook: Statistics | Features & Analysis | LinkedIn | Pinterest | Pinterest: Statistics | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Tumblr | Twitter: Statistics