Facebook Driving More Than 2x Twitter Traffic To Parse.ly’s News Clients

parsely-logo-200px Facebook is far and away the top social network driving traffic to some of the biggest online news and media websites, sending them more than twice as much traffic as second-place Twitter. That's according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web, US News and others among clients using its content optimization platform. Parse.ly says it's currently processing about five billion page views and 160 million unique readers per month. For the month of July, Parse.ly reports its clients received about 73.5 million p [...]

Twitter Meeting With Banks Ahead Of Expected IPO Filing

twitter-birds-followers-featured The NY Post is reporting that Twitter executives are meeting with a host of Wall Street firms to decide who will take it to the IPO prom. Apparently, these are very preliminary meetings to communicate basic considerations and concerns to the banks. The article suggests that Twitter's thinking about its IPO is being substantially shaped by the experience of Facebook. Twitter CEO Dick Costolo and company want a "lower profile" IPO that doesn't become overheated and subsequently disappoint investors as Facebook's did (though the latter has now recovered). The Post says: JPMorgan Chase, Gol [...]

Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June

vine-featured After only seven months since Twitter acquired Vine, the six-second video sharing app has reached an impressive 40 million registered users, more than three times the number of Vine users reported just two months ago. While this milestone does not reflect "monthly active user" numbers commonly shared by social networks like Facebook and Twitter, it does confirm that Vine is a competitive force within the social media landscape. In June, Twitter reported that there were a total of 13 million iOS users on Vine when it released the Android version of the app. So it appears that Android user [...]

Twitter Sets A New Tweets-Per-Second Record In Japan, Is Happy No One Noticed

twitter-tweets-birds-featured The world record for Twitter activity will stay in Japan for the foreseeable future. Twitter announced late Friday that, back on August 3rd, Japanese Twitter users hit a peak of 143,199 tweets per second (TPS) during a showing of a movie called Castle in the Sky. If that sounds familiar, it's because that same movie set the previous TPS record at 25,088 back in 2011. This recent record, Twitter says, involved a spike of about 25 times higher than normal activity. Chances are pretty good that most of you reading this article didn't even notice the new record set two weeks ago, and [...]

Social Saturation: 72% Of Online American Adults Now Use Social Networking Sites

social-media-network-people As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking sites: This number skews slightly toward women as 74% of online American women use networking sites versus the 70% of men. The Hispanic demographic leads the way in social networking with 80% of online Hispanics using social networking sites compared to 75% of the "Black, Non-Hi [...]

Gigya: Only 2 Percent Of Social Sharing Happens On Google+

google-plus-featured Despite a reportedly growing user base, Google+ isn't popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That's a fraction of the sharing that took place on Facebook, Twitter and even Pinterest, Gigya says. Those same three sites -- Facebook, Twitter and Pinterest -- are the top sharing destinations from both media/publishing sites and e-commerce sites, too. But in the latter category, e-commerce, Pinterest is actually the top sharing destination. [...]

Study: Fake Twitter Follower Market Is Still Thriving Thanks To New Spam Tactics

twitter-birds-followers-featured Welcome to this quarter's report on Fake Social followers. BarracudaLabs dove headfirst into the world of paying for perceived social popularity. Verdict:  The fake follower economy is still flourishing and is still the scourge of social media. The study showed that not only is the fake follower economy flourishing, but it is in fact growing. Compared to last year BarracudaLabs found that the average cost for one thousand Twitter followers was 60% of this time last year ($11/k vs. $18/k). Over 1147 "abusers" were identified by Barracuda, with the average Twitter buyer having 52,432 follow [...]

See What Sites Are Referencing Tweets With “Embedded On” Twitter Test Feature

twitter-new-logo-blue Providing metrics to users is something that Twitter has really pushed this last year. From individual analytics to downloadable archives more data than ever is being provided. A new test shows that even more data may be coming. Mikko Hypponen recently discovered a new Twitter experiment that displays "embedded on these websites" underneath a Tweet: This is the first time that embed data has been seen from Twitter, and would be quite helpful for marketers. Seeing specific sites that carry your Tweeted content would be a boon for those looking to build their following, build relatio [...]

Global Twit-o-Graphic: A Visual Map Of Where (& How) People Use Twitter

twitter-location So far, 2013 has been the year of expansion for Twitter, both from geographic extension and company acquisitions. Roughly 8% of the world's population is now on Twitter, and Silicon Graphics International (SGI) along with the University of Illinois and social media vendor GNIP combined forces to map this Global Twitter usage. From this partnership, some extreme visualizations have been created that show Twitter hotbeds, communication paths and more data that you can shake a stick at. The map below shows overall global Twitter usage. To no surprise the US, Europe and Japan were the hottest p [...]

Twitalytics Arrive: Official Twitter Analytics Released To The Public

twitter-data-analytics-featured The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info - no ad spend required. To access official Twitter analytics follow these steps: Head to Ads.Twitter.com and log-in. Click on the analytics button in the top navigation. You can choose from "Timeline Activity" and "Followers" The data that is available is broken down by Tweet and by Followers: Tweet specific stats include number of retweets, faves and the extende [...]

Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up

facebook-teens-youth-featured Teenagers use Facebook by far more than any other social media site and have over 400 friends on it. But Twitter and Instagram have massively increased their usage in the past year, according to a new survey from the Pew Internet & American Life Project, together with Harvard's Berkman Center. The new report covers US teens and social media. There are an enormous number of findings in the document, which was compiled using both surveys and focus groups. You can read or download the full report online. Facebook Tops, Twitter & Instagram Growing According to the report, 95 percent [...]

Study: Mobile Users & Older Generations Are Driving Social Media Growth Around The World

social-media-network-people A new GlobalWebIndex study analyzing international social media behavior revealed that mobile use and older Internet users are driving growth for Facebook, Google+, Twitter, Pinterest and LinkedIn. To conduct the Social Stream Q1 2013 study, GlobalWebIndex surveyed 31,779 consumers in 31 different countries, examining global social media behaviors during the first quarter of this year. According to the findings, Android and iOS users were more likely to be on social networks than average Internet users. In Japan, iOS users were 133 percent more likely to use Google+ than average Internet us [...]

Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks

social-network-fake-phony-featured When implied popularity can be purchased, a problem will arise. That's exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing "gurus" have been purchasing handfuls of followers in order to  instantly add implied popularity. Purchasing followers and retweets is cheap, and it can make you look good ... for now. Yesterday, the The New York Times featured two researchers that called out celebri [...]

Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared

social-media-networking-featured According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received a survey asking how likely they were to read an article with only 11 Likes. Survey responses demonstrated users were more likely to read an article with a higher number of Likes on Facebook. The same was true for Twitter, with respondents more likel [...]

State Of The News Media: Everything In Decline But Digital

Multi-media Pew The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media" report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to repeated cost-cutting have hurt readership and audience loyalty. Based on survey data, the State of the News Media argues that slipping quality and diminished coverage have alienated large numbers of people who've abandoned news publications o [...]

Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

Twitter Logo Twitter's all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of doing Twitter ads. Today's target? The B2B community. The company is touting how tweets can have an impact on B2B tech audiences, again using statistics from its recent work with Compete. In this study, Compete examined the online activity of more than 6,000 Twitter users as they visited more than 400 B2B tech sites in late 2012. Two quick snapshot stats: 59 percent of Twitter users visited a B2B tech site during the study period, compared to 40 percent [...]

Twitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of Beta

twitter-tweet-featured Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter's survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be "widely available" to advertisers in the United States, the United Kingdom and Japan. The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10% lift when users saw a Promoted Tweet campaign 2-3 times versus once. Users who engaged with a Promoted Tweet [...]

Twitter: State Of The Union 2013 Tweet Volume Nearly Double 2012 Level

sotu tweets Twitter has shared stats saying that the volume of tweets during tonight's 2013 State Of The Union address by President Barack Obama was almost double that of 2012. Here's the chart of tweets per minute (TPM) during the speech and until the end of the Republican response (click to enlarge): The chart shows the overall volume like this: 2012: 766,681 tweets 2013: 1.36 million tweets Top Moments: Middle Class, Gun Control & Education The chart shows top moments this year as follows: 24,000 TPM: happened at 9:52pm ET, in response to middle class opportunities & m [...]

Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands

twitter-mobile-phones-featured Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete -- one that will surely be music to a lot of advertisers' ears because it paints a picture of Twitter's mobile users as an ideal audience for their messages. According to the study: Twitter users that primarily access via mobile devices are 96 percent more likely to follow 11 or more brands, while the average Twitter user only follows five or m [...]

Twitter And Facebook Report On Top Tweets Per Minute & “Top Moments” During Super Bowl

facebook-twitter-logos-200px While it appeared to me that she was still lip-syncing yesterday, Beyonce Knowles was one of the big winners of yesterday's social media buzz bowl. The not-so-single lady's celebrated halftime performance generated more than 250,000 tweets per minute (TPMs). Overall, according to Twitter, her performance drove 5.5 million tweets -- and perhaps shut down power at the stadium for a half hour thereafter. Other top TPM winners were the following: Power outage: 231,500 TPM 108-yard kickoff return for Ravens TD by Jones: 185,000 TPM Clock expires; Ravens win: 183,000 TPM Jones catch [...]

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