Twitter Flutters Past The 200 Million Active User Mark

Twitter-growth Today Twitter announced their newest milestone. The 200 million active user mark. The announcement was made in a Tweet earlier today: There are now more than 200M monthly active @twitter users. You are the pulse of the planet. We're grateful for your ongoing support!— Twitter (@twitter) December 18, 2012 The most recent user update was released in March of this year when the total number of active users were 140 million. Of the 140 million users, 60% of them accesses Twitter via a mobile device. Just last week Twitter released their "This Yeah On Twitter" findings that aptly [...]


Golden Tweets, Top Trends & New Voices: Oh My! Twitter Releases 2012′s “This Year On Twitter”

2012-Twitter At the end of each year Twitter wraps up a year's worth of Tweets in a shiny display as a present for all of their users. This year's Twitter experience outdoes previous attempts as the top Tweets, biggest conversations and more are included on the 2012 micro-site. Included in the display are: Golden Tweets - This feature pulls in the top two Tweets of the year along with a slew of honorable mentions. Pulse Of The Planet - This feature takes a look at the largest conversations that occurred in 2012, as measured by Tweets & Retweets. Only On Twitter - Dubbed "moments [...]


Report: 23% Of Top Brands Have A Separate Twitter Account For Customer Service

Customer-Expectations One Twitter handle is no longer enough for many big brands. According to Simply Measured, a social analytics company, 23% of top tier companies have a dedicated customer service handle on Twitter. The segmented accounts allow brands to handle issues, give feedback and interact with customers. Of the top brands analyzed, only 15% of accounts had customer service interaction on Twitter 10 or more times a day. Customers expect quick responses from their Tweets as well. 32% of customers believe they should see a response within 30 minutes . That's an expectation that brands simply hav [...]


Election 2012 Breaks Records With 31.7 Million Political Tweets

Twitter-Vote You simply couldn't escape it. The social media turnout in #Election2012 was as impressive as the actual voter turnout across the country. So much so that it broke Twitter records for a US Political event: With 20 million tweets, Election Day just became the most tweeted about event in US political history. #election2012 — Twitter Government (@gov) November 7, 2012   Twitter tapped out at 31.7 million election-based Tweets that maxed out at 327,452 Tweets per minute at some points. Notable election moments according to Twitter: 327,452 TPM - 11:19pm ET - Networks call Ob [...]


Red State, Blue State: The Social Network VP Debate Divide Shown In Map Form

red-blue-map-featured In addition to the spikes in search activity, Thursday's U.S. Vice-Presidential Debate also heated up across popular social networks. You won't be surprised to know that both Twitter and Facebook saw plenty of debate-related discussion, and I'll share some of that in a moment. But I want to start with a fascinating map from a different source. AddThis & The VP Debate AddThis, provider of social sharing buttons used by 14 million domains, shared debate-related data today, including this map showing which candidate had the most social mentions across the U.S. (Click for larger ve [...]


Social Network Demographics: Pew Study Shows Who Uses Facebook, Twitter, Pinterest & Others

social-media-network-people There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for business people. Facebook has a lot of older Americans. Pinterest is for girls. That's the conventional wisdom. (And just this week, a local friend of mine -- a guy -- gave me a hard time when he found that I have a Pinterest account. I'm very comfortable with that.) But are the stereotypes true? In a report issued this week that's ostensibly about social photo/video sharing activities, the Pew Research Center’s Internet & American Life Project also shared its latest social n [...]


Survey: Facebook Best For B2C Sales and Leads; LinkedIn For B2B

money-social-network-featured A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while LinkedIn does well for the business-to-business marketer. Twitter comes in as a strong second place winner for B2C leads. The data comes from the 2012 State Of Digital Marketing report from WebMarketing123, a California-based digital marketing agency. It's the second year for the report, which surveys over 500 US marketers, including companies like Sony, GE, Bose and FedEx. Sales & Leads From Social Media Sites Part of the survey asked which social [...]


Topsy Pro Analytics Lets Users Analyze Over 100 Billion Tweets From The Last 2+ Years

topsy-featured Topsy, the popular social search engine, has released a powerful new feature for marketers today deemed Topsy Pro Analytics. Different than the basic analytics offerings announced last year, the new Pro Analytics will allow users to see view and analyze more than 100 billion  Tweets over the past several years. Unlike many social tracking tools, the licence that Topsy has to the Twitter Firehose allows the service to analyze all Tweets, not just a specific set of kephrases being tracked. Specific keyphrases can be mined down to provide more information thanks to the dynamic navigatio [...]


A Look At The Dark Side Of Twitter Popularity: The Paid Follower Economy

twitter-follow-featured The sad reality of Twitter is that the majority of users believe that a user's number of Twitter followers is a metric of affluence. Of course, this perception as opened up a market of purchasing popularity, or buying Twitter followers. Presidential candidates, national journalists and TV stars have been accused of artificially inflating their follower counts through purchases. A new post from Barracuda Labs takes a look a bit further at some of the stats around the artificial follower economy, and the results are quite staggering. Baraccuda uncovered 20 different sellers of Twi [...]


Euro 2012 Sets New Twitter Sports Activity Record

twitter-soccer Another major international soccer (football) tournament ... another Twitter record for tweet activity. Sunday's Euro 2012 championship match -- a 4-0 Spain victory over Italy -- set a new record with 15,358 tweets per second (TPS). Twitter says activity hit that level when Spain scored its fourth goal. Overall, the final match produced 16.5 million tweets around the world. The new TPS record breaks the mark set in April during the Champions League semifinal between Barcelona and Chelsea. (Stock image via Shutterstock.com. Used under license.) [...]


Twitter: 60 Percent Of Users Access Via Mobile

twitter-new-logo-blue Twitter is now saying that 60 percent of its 140-million-person active user base accesses the service via mobile devices. It's the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was then 100 million active users were using mobile devices. Twitter shared the stat during a Twitter For Brands event on Thursday, and posted it on Twitter, too, of course: 60% of our 140 million active users access Twitter through mobile - up from 55%. #Twitter4Brands— Twitter Advertising (@TwitterAds) June 7, 2012 Earli [...]


With 400 Million Tweets Per Day, Twitter Spending “Inordinate Resources” On Improving Content Discovery

twitter-logo-2012-new Twitter is devoting "an inordinate amount of resources and time" to improve content discovery for its users -- a challenge that's no doubt made more difficult by the service's growing userbase and increased tweet activity. Twitter CEO Dick Costolo told a conference audience this week that Twitter is now seeing more than 400 million tweets per day, up from the 340 million figure that the company revealed in March. CNET reported Costolo's comments from a conference put on by The Economist: Costolo was somewhat more forthcoming about mining the data trove it collects. "The fascinating th [...]


Pew: Daily Twitter Usage Has Quadrupled Since 2010

twitter-bird-featured The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year. Yet the number of daily Twitter users has doubled since May 2011 and quadrupled since Pew began doing surveys about Twitter in 2010. Pew attributes this increase in daily usage in part to the rise of smartphones. Source: Pew, n=2,253 US adults Twitter's greatest penetration and daily u [...]


Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest Engagement

Screen shot 2012-05-08 at 7.23.47 AM Mobile analytics provider Flurry reported previously that people are spending huge amounts of time with mobile apps, more time than with the mobile browser and more time than on the PC. This may seem to some implausible, but comScore adds further credibility to the findings with its first "Mobile Metrix 2.0" report. The data show that "4 in every 5 mobile media minutes" is spent with apps (vs. the mobile browser). Previously comScore had been reporting that apps and the mobile browser have roughly equal audiences. That's still true but the company now confirms that people spend far more tim [...]


Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity

twitter-logo-square The Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn't hold a candle to soccer's ... err, football's ... popularity. That was proved true on Twitter yesterday when the Champions League semifinal between Barcelona and Chelsea set a new tweets-per-second (TPS) record for a sporting event. Twitter announced that 13,684 TPS were hitting its platform during the match, breaking the Super Bowl's record of 12,233 TPS set in February. As Twitter becomes more mainstream -- you can hardly watch a TV show of any kind in the U.S. today without [...]


Twitter Madness: Stats For The NCAA Tournament & Championship Game

Historically one of the most Twitter's most "tweetable" subjects has been sporting events.  Last year, 4 of the top 10 events that spurred the most tweets per second were related to sports.  This year's NCAA tournament was no different and @TwitterSports released some stats on Twitter usage throughout the tourney. A chart was released about Twitter usage leading up to the big game last night breaking down the related tweets by day.  Not surprisingly the days with the most tweets were game days while activity slowly trailed off between rounds.  The third most popular day was March 16th [...]


Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That

google-plus-red-128 Marketers have been slow to adopt Google+, with only 40 percent currently using it, but many say they want to learn more about it and plan to increase their use of Google's incipient social network. Facebook, meanwhile, remains the dominant social networking site for marketers, with more than 90 percent adoption. The numbers come from Social Media Examiner's fourth annual survey of marketers and business owners. The January survey collected replies from more than 3,800 marketers around the world, a group that was almost equally split between B2B and B2C marketers. Most Popular Socia [...]


Twitter’s 6th Birthday: 140 Million Active Users, 340 Million Tweets A Day

twitter-6-birthday-featured Happy birthday to Twitter, which turns six years old today. It began innocently enough, with Jack Dorsey sending out a tweet that simply said, "just setting up my twttr" (which is what the service was called in those days, when vowels were often seen as unhip). Today, Twitter says it's now surpassed 140 million active users -- up from about 100 million back in September. There are also about 340 million tweets per day. (That's about 4,000 tweets per second, by the way.) Twitter is also now available in 28 languages around the world. Aside from numbers, there's Twitter's continued encr [...]


Google+ Users Spend 3 Minutes Per Month There, ComScore Tells WSJ

google-plus-clock-featured With its users only spending an average of three minutes per month on the site, Google+ is a "virtual ghost town" compared to Facebook and other social networking sites. That's how the Wall Street Journal characterizes Google's social network while reporting new usage stats from comScore. According to comScore, Google+ users averaged only three minutes on the site during January, a pittance compared to Facebook's average of 405 minutes per visitor. Tumblr and Pinterest both saw 89 minutes per user on average, while LinkedIn clocked in at 17 minutes per user and Twitter at 21 minutes. The b [...]


Not Surprisingly, Twitter Is The Most Popular Brand Page On Twitter

The most popular Twitter brand pages are out and the results are a mixed bag.  Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity. Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House).  The international appeal of Twitter shows through as two of the top 6 pages belong to non-US singers.  In maybe the least shocking revelation, Twitter was the most popular page on Twitter with 7,685,762 fans. Not all celebrities/brands have actual pages, as they are o [...]


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