Video has the emotional power of television and it’s much more measurable and flexible. Video is all-pervasive these days, as consumers grow accustomed to watching on smartphones, tablets and even PCs. Here you’ll find insight into video advertising as well as video content marketing.

Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads In June

Nike The Last Game screen capture Last week, YouTube released its top ten ads for June, with Nike's World Cup themed "The Last Game" taking the top spot. Adidas's World Cup related "House Match" ad also made the list, ranking No. 3. In light of Father's Day, three dad-themed ads made it into the top ten list as well, with appearances by Dove, Johnson and Johnson, and Docker's. One brand - Beats by Dre - earned two top ten spots, with its "The Game before the Game" earning the No. 2 slot, and "Jungle Remix" featuring Jay Z coming in at No. 9. YouTube's Top 10 Ads for June: 1. Nike Football "The Last Game" 2. Be [...]


Top 10 Most Shared Video Ads Of 2014: World Cup Scores 4, Super Bowl Only 1

Shakira World Cup video Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos for the first half of 2014, Unruly discovered four of the top ten most shared ads are World Cup related videos, with Shakira's "La La La" taking the top spot. According to Unruly, the Shakira video - a collaboration with yogurt brand Activia - is the fourth most shared ad of all time, generating more than 4.5 million shares. Ads from Nike and Castrol, an official World Cup sponsor, also made Unruly's viral video list. The only Super Bowl ad to keep a spot o [...]


Facebook Strengthens Its Video Ad Tech With Acquisition Of LiveRail

facebook-magnifying-glass-600 In a move to bolster its position in the lucrative video advertising space, Facebook today announced the acquisition of video ad tech startup LiveRail. LiveRail's automated platform helps publishers, such as Major League Baseball, ABC, A&E Networks, Gannet and Daily Motion, serve ads on the videos that play on their sites and apps. "LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in a blog post. "What LiveRail ultimately offers is a complete advertising [...]


Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions

YouTube Food Content report Going on YouTube's recent numbers around its food content, Millennials are proving to be big-time foodies -- or, at least, love watching food videos. According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the last twelve months. In the past year, YouTube has experienced a 59 percent growth in food and recipe content, and food channels have garnered a 118 percent increase in social engagement (likes, comments and shares). With help from Millward Brown Digital and [...]


Facebook Adjusts News Feed Algorithm To Serve People More Relevant Video

facebook-video-featured Facebook announced today a News Feed algorithm change that is intended to show more relevant video to users. Now instead of considering likes, comments and shares to rank a video's popularity, Facebook will also take into account whether and how long a video is viewed. "People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed," Facebook wrote in a blog post. "Conversely, people who tend to skip over videos without watching them should expect to see fewer videos." The change applies to videos uploaded directly to the Facebook platform [...]


Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition

Google Logo - basic featured In another sign of Google's active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog. Making the announcement on the mDialog site, the start-up said the team will be joining forces with DoubleClick and will eventually integrate its services to manage, deliver, and measure video advertising into the platform for publishers. mLabs will continue to work with its existing customers -- major media companies like NBC and Fox -- to monetize video ad inventory across IP-connected devices, [...]


Girl Fakes First Period, Mom Throws ‘Full Moon’ Party In Wickedly Hilarious HelloFlo Ad

hellflo_full_moon_party Last summer you may recall seeing an ad which featured a young girl who becomes a powerful counselor at a camp. Why? Because she just got her period and she made it her mission to help guide other girls as they, too, experience their first period. Sort of a drill sergeant for menstruation, if you will. The video has accumulated over 7 million views. Fast forward to this summer and the brand behind that viral success, HelloFlo, is at it again. In a new video, a girl is worried she isn't getting her period in a timely fashion so... she decides to fake it. A little red nail polish on a maxi [...]


Twitter Snaps Up Live-TV Clipping Platform SnappyTV

twitter-snappy-tv Twitter announced today that it is acquiring SnappyTV, a live-TV clipping service that enables broadcasters to quickly create snippets of live events to share on social media. Launched in 2010, San Francisco-based SnappyTV makes it dead simple for video producers and rights holders to create near real-time clips and distribute them on Twitter, Facebook, YouTube, Tumblr, Brightcove and various other social and web platforms. The platform supports placement of in-stream advertising, and can create animated GIFs and captioned memes from video content. The clips serve as complementary co [...]


Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat

Shakira World Cup video Ranking its top trending World Cup ads, YouTube has determined Shakira's "La La La" video takes the top spot, but Nike is the big winner with three separate ads making the top ten list. Originally launched on May 22, Shakira's video includes a number of World Cup soccer players. It was produced in conjunction with the yogurt brand Activia to support the World Food Programme's efforts to end world hunger, and doubles as the 2014 World Cup anthem. Since its release, the Shakira video has generated 135,632,593 views. Nike's three ads - taking the No. 2, 4 and 9 spots - all feature World [...]


By 2016, Oreo’s Parent Company Will Spend Half Its Marketing Budget On Digital, Betting Big On Video

Mondelez Brands As it looks to reach consumers beyond the living room to all devices, Mondelez International, the parent company of Oreo, Cadbury, Chips Ahoy, Ritz, Triscuit and dozens of other snack brands, is boldly turning to digital video. In a deal announced this week, the company will rely on TubeMogul's software to plan, buy and serve digital video ads programmatically. The investment in digital video marks a dramatic shift for the international giant and signals digital video's coming of age. Ivelisse Roche, associate director for global media and consumer engagement at Mondelez, told Adweek tha [...]


ESPN Scores Big Traffic Win With World Cup Clips Integrated Into Google Search

worldcup ESPN is getting prime position at the top of Google's search results for World Cup-related searches, thanks to a new deal that will list ESPN video highlights alongside scores and other match information. Here's how it works. Google is showing special boxes at the top of its search results for queries about the World Cup and related information, like this: Searchers who go into the timeline for a particular match will see video clips showing up: Clicking on the clips takes searchers off Google and over to the ESPN FC website where the video is hosted: The deal will surely drive a s [...]


Marin Partners With Channel Factory To Bridge Paid Search And YouTube Video Advertising

Marin Software logo Marin Software has teamed up with video distribution and data platform, Channel Factory, to allow marketers to harness their paid search data to improve contextual targeting of their video ad campaigns on YouTube. “Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true insight from the breadth of their marketing efforts,” said Tony Chen, CEO of Channel Factory. “For the first time advertisers who leverage the Marin platform can take top performing keywords and conversion data from their search and social [...]


Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List

Turkish Airlines ad snapshot YouTube has released its top ten "Cannes to Cannes" video ads, ranking the most popular global video ads between March 1 of last year through April 30 of this year. Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad featuring NBA star Kobe Bryant in a "selfie shootout" against professional Argentine football player Lionel Messi. Turkish Airlines interactive marketing manager Neşet Dereli told YouTube, "The competition between two superstars and a script revolving around the popular concept of travel selfies pr [...]


YouTube Creators May See Drop In Subscribers After Suspended Accounts Are Removed Next Week

youtube-featured YouTube creators may see a slight drop in their subscriber numbers beginning next week. On June 16, Google's video platform will be removing suspended accounts from all of its channels' subscriber counts in an attempt to free its site from spam and abuse. From the announcement: This means some of you will notice a minor drop in your subscribers. To be clear, these are not active viewers, so you shouldn't see any impact on your views or watch time. Acknowledging that subscriptions are one of the most accurate ways for a channel to gauge its success, YouTube says it wants to ensure subsc [...]


Google Unveils Marketplace For Premium Video Ads

Google Logo - basic featured To capitalize on the emerging shift in brand ad dollars from TV to digital video advertising, today Google announced its new programmatic marketplace for premium video ad inventory called Google Partner Select. Time Inc. is among the publishers signed-on to sell their premium video inventory through the new exchange. “Video has become central to our strategy, and being able to sell premium video programmatically to top brand partners is a requirement in this dynamic marketplace,” J.R. McCabe SVP, Video, Time Inc. tells Google in the announcement. “We are looking forward to working [...]


Domino’s ‘Steady Pizza’ to Eliminate #deliveryfail

dominos_steady_pizza Many agencies are getting into the whole product development thing. The poster child for this, of course, is the Nike Fuel Band. But where Nike is helping people stay fit, Domino's Pizza is ensuring people will get their fill of, well, not-so-low calorie pizza. But in Brazil, the brand is going a step further and ensuring delivered pizza arrives as it should... and avoids inspiring the endless #deliveryfail posts on social media. Working with Artplan, the brand is out with Domino's Steady Pizza, a stabilization mechanism that keeps pizzas in balance while being delivered. Because nothing [...]


Justin.tv Decides To Scrap Video Archives & Focus On Live Broadcasts

Video click Justin.tv, a popular video-streaming site, has decided to stop archiving videos. The site announced last Thursday it would remove all video archives, and no longer offer recorded broadcasts after June 8. From the announcement: We found that more than half of our VODs are unwatched (with 0 or 1 total views), while the vast majority are rarely watched (with 10 or less views)... So, taking into consideration the above findings and countless discussions, we have concluded to remove all archiving after June 8, 2014. This means that live broadcasts will no longer be recorded. The announce [...]


Adap.tv And FreeWheel Will Power Programmatic Pilot With ABC

ABC Premium Programmatic In a move to automate the buying and selling process of premium digital TV ad inventory, AOL's Adap.tv and Comcast's FreeWheel announced a new partnership today. Adap.tv's demand-side platform (DSP) will power the buying side of the programmatic pilot that ABC announced during its TV Upfront this spring. The DSP will integrate with FreeWheel's Fourfronts private marketplace on which ABC will sell its digital video inventory. Agencies MAGNA GLOBAL, Optimedia and Starcom MediaVest Group have signed on to test out the technology partnership during the trial. The pilot brings together all [...]


Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential

Integrated campaign overlap A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren't delivering any better results than when TV and digital campaigns are planned separately. The weakness, according to the study, lies in planning for online. Online and mobile video viewing numbers are relatively small now, but as the report illustrates, digital video viewing is growing much faster than TV viewing and will only continue to catch up. We're already seeing brands starting to shift ad dollars from TV to online. [caption id="attachment_85298" align="aligncenter" wid [...]


How To Create Memorable Mobile Video Content: Tips From 3 Pros

video2 It probably won't surprise you that a majority of the usage on today's popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest), only Tumblr (54%) and LinkedIn (74%) have more desktop usage than mobile (source: Wall Street Journal). A statistic that may surprise you, however, is the fact that now, 40% of all YouTube watch time comes from mobile devices. Considering the fact that social networks are major drivers of video consumption, this number will continue to skyrocket over the next few years. Because hu [...]


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