Video has the emotional power of television and it’s much more measurable and flexible. Video is all-pervasive these days, as consumers grow accustomed to watching on smartphones, tablets and even PCs. Here you’ll find insight into video advertising as well as video content marketing.

Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Caterpillar stacked screen shot Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar's "Stack" video generated over a million views within days of being released, making it a viral hit. "We've seen an incredible level of interest in this video," said Nicole Serena, the social media community manager for Caterpillar's global brand marketing d [...]


ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

comscore-logo According to comScore's March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the highest duration of video ads, and Hulu delivered the highest frequency of video ads to viewers. ComScore reports the total time spent watching the 28.7 billion video ads totaled 10.9 billion minutes. The report noted video ads represented 38.1 percent of [...]


AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment

Don-O-Mite If only to have a little bit of fun with this weekend's return of AMC's Mad Men, New York-based Leroy & Clarkson, an agency which touts itself as the "we are the whatever-you-need-to-do-with-your-brand-we-can-do-it agency," has given us Don-O-Mite. Don-O-Mite is a full-on blaxploitation take on the series which has captivated the ad community -- and the rest of the world -- for the past 6 years. In the video we meet a man who works for Jackson, Johnson, Washington and White, the worst agency on Madison Avenue which our man has promised to save...in exchange for getting out of pri [...]


Fashion Brand Leverages MySpace Angle Selfie To Sell Cosmetics

avene_selfie Did you know the word "selfie" has been added to the Oxford Dictionary? And not because Ellen Degeneres took that selfie at the Oscars or because President Obama took one or even because the Pope did. Nope. It's in there because billions of people all over the world have been doing so since the advent of the camera phone and even before. Leveraging that phenomenon, French cosmetic brand Avene launched its Avene Selfie campaign in China, the brand's biggest overseas market. It chose China because on an insight they discovered: Chinese women pose the exact same way every time they take a [...]


BrightRoll Partners With Moat To Provide Video Viewability Metrics

BrightRoll Logo April 2014 Video advertising platform BrightRoll announced today it was partnering with analytics firm Moat to provide clients with free, MRC-accredited video ad metrics. According to the announcement, Moat's third-party data will be rolled into the BrightRoll console, offering clients unbiased and accredited ad metric tools: Moat is the first video viewability solution to be fully integrated into the BrightRoll platform to provide reporting and measurement for campaigns and give advertisers increased confidence their ads can be seen by their target audience. "We are the only platform to provide [...]


Dove’s New “Beauty Patch” Ad Tells Women Low Self-Esteem Issues Are All In Their Head

Dove Beauty Patch April 2014 Hoping to catch the viral success of its original "Beauty Sketches" campaign, Dove has launched a new "Patches" ad built on the premise that women's self esteem issues are all in our head. In the new ad, "Psychologist and distinguished scholar at Columbia University" conducts a research project, inviting women to use the "revolutionary" RB-X patch, developed to "Enhance the way women perceive their own beauty." The research participants are asked to apply the patch and keep a video diary, logging how they feel about themselves from day to day. The ad includes clips of the participants sa [...]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]


Anti-Bullying Video Gets Shorter With Each Share

share_it_to_end_it To call attention to bullying, the Singapore Coalition Against Bullying for Children and Youth has released a video that gets shorter each time you view it. The black and white animated video, hosted on a site called Share It To The End, depicts a boy getting bullied at school and telling us he always feels alone and doesn't feel safe anywhere. On the site which hosts the video (it's not on YouTube and can't be embedded), viewers are encouraged to share the video on Facebook. Each time the video is shared, it gets a bit shorter. The original video is just under two minutes long an [...]


April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral

Google Maps Pokemon Challenge April Fools Video A video that started out as one of Google's many April Fools Day pranks last week has gone viral. The "Google Maps: Pokémon Challenge" video currently ranks No. 2 on Unruly's top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views. The video is a spoof recruiting film to introduce an actual Pokémon Challenge game created by Google where players were tasked with locating Pokémon characters using Google Maps on an iPhone or Android device. The video includes a cameo from Google Maps VP Brian McClendon who claims, "We've [...]


Thai Life Insurance Ad Celebrates Beauty of Life

thai_life_insirance It doesn't happen very often but sometimes -- every once in a while -- advertising is awesome. Awesome in ways that make you jump for joy. Awesome in ways that make you angry. Awesome in ways that make you cry. But most of all, awesome in ways that give you hope there is, well, hope for the human race. About a year ago, Ogilvy & Mather Bangkok created a three minute video for Thai Life Insurance. The video told the story of a girl and her deaf mute father. It's hard enough for a teenager to get along with a parent even when they are "normal" but add in any notion of "different" and [...]


Annotated Movie-Trailer Videos Connect With First-Time Homebuyers

PR_Romcom_1_cropped Buying a home. It can be romantic. It can be dramatic. And it can be scary. To capture each of these three emotions for Canada's RBC Royal Bank, Entrinsic developed a first-time homebuyer campaign which consists of three movie trailer-like videos, each of which center on one of the three emotions experienced when buying a home. The videos -- directed by now-we-know-where-he-is filmmaker Jeremiah Chechik, the man behind National Lampoon's Christmas Vacation and Benny and Joon -- promote three fictional movies that follow a couple going through the ups and downs of buying their first home a [...]


Vine Adds Private Messaging To Vine Friends And Other Contacts

vine Vine, Twitter's six-second video sharing app, added the ability to send private messages today: From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine. We’ve watched the community come up with some clever ways to send videos to their friends as we’ve been working on this solution. Now you can privately send Vine videos and text messages to your friends. You can even send videos to anyone in your address book, even if they aren’t on Vine. With the update, available on iOS 6+ and Android 4.0+ devices, Vine pushes further into Sn [...]


Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

Video click Online video continues to be in high demand. According to comScore's newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. "Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online video...and they readily use this medium for consuming premium scripted content," claims comScore. Analyzing online video trends, comScore reports YouTube reaches 84 percent of the 85 million da [...]


Weight Watchers & Getty Images Help You Celebrate Your Incredibleness

weight_watchers_incredible_you Most of us wish we could lose a little weight from time to time. Sometimes we put our mind to it and succeed. Other times, life gets in the way and that spare tire or muffin top begins to rear its ugly head. That's when Weight Watchers wants our attention. To garner that attention and refresh interest in Weight Watchers in Australia, digital agency Reactive launched a multi-faceted campaign called Awaken Your Incredible. As part of the campaign, Reactive developed Incredible You, a partnership with Getty images that allows people to create short slide shows which highlight their "inc [...]


You Will Want To Move To The Wilderness Of Sweden After Viewing This Amazing Video

poetic_summerhouse Marketing campaigns from realtors trying to sell houses are at the bottom of the barrel when it comes to creativity. After all, it's akin to a car dealer moving metal. They don't care about the actual car. All they care about is moving the thing off the lot (or, in the case of a house, assigning the lot to another person). Marketing campaigns from individuals trying to sell, well, anything, are usually akin to late night infomercials shot by a five year old who just downed a pot of coffee. So we were filled with trepidation when we received this video entitled Poetic Summerhouse; an eff [...]


New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

youtube-logo-200 Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world's most popular video platform. "The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy," writes YouTube's head of audience development Vanessa Pappas in a blog post announcing its release, "From tips on how to create videos to v [...]


Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video

Dissolve logo After finding Kendra Eash's "This is a Generic Brand Video" on McSweeney's literary website, the stock video provider Dissolve couldn't resist turning Eash's words into an actual generic brand video, mocking the very services it provides. From the company's website: The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. Created entirely with Dissolve's own stock footage, the "generic brand" video mocks every marketing video that has ever used things like a science lab to co [...]


Google Rolls Out Analytics Reporting For YouTube TrueView Ads

youtube-logo-200 Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords for Video. Rolling out over the next few days, the new Video Campaigns report will be found under the AdWords section in the Acquisition menu in Analytics. The report includes TrueView-specific metrics like Paid Views, Cost Per View, and Website Clicks and metric groups such as Engagement, for insights on how users engage with both a video and the corresponding website.  The report can be segmented by Ad Content or Video. In order to measure the indirect [...]


Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

Disney YouTube The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. "Maker already has a very large audience that will only keep growing, and that is something that would be hard to build on our own," said Disney executive vice president for corporate strategy and business development Kevin Mayer in the New York Times repo [...]


Twitter Makes Video Watching Easier With One-Click Inline Viewing

nbatwitter Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users' timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It's how Twitter's six-second Vine video already show up and is obviously more clickable. This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last Octobe [...]


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