Video has the emotional power of television and it’s much more measurable and flexible. Video is all-pervasive these days, as consumers grow accustomed to watching on smartphones, tablets and even PCs. Here you’ll find insight into video advertising as well as video content marketing.

Toyota Puts Children’s Art In Motion With Dream Car Of The Day Campaign On Vine

A Brand new world of TOYOTA-small Toyota prides itself for next-generation thinking. So it's no surprise that the car company that brought the hybrid automobile to the masses has turned to children for a creative marketing campaign. Kids draw the darndest things? They do, indeed. And since 2004 when Toyota started its annual Dream Car Art Contest, youngsters from around the world have responded resoundingly, drawing and entering more than 660,000 pictures of their dream car of the future. This year, Toyota is putting the car art into motion. It has partnered with creative agency Saatchi & Saatchi Fallon Tokyo [...]

Yahoo Launching Video Service To Compete With YouTube This Summer

yahoo-featured According to a report on yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google's YouTube. "For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators," writes Ad Age reporter Tim Peterson. Peterson goes on to say YouTube creators have a history of being displeased with YouTube's standard revenue split, with Google getting 45 percent of ad revenue. Ad Age claimed Yahoo is [...]

Digital Video Advertising Becoming Next Frontier For Ad Fraud

online-internet-fraud-featured As marketers increasingly shift brand advertising budgets from television to digital video, online ad fraud perpetrators are shifting their focus from lower CPM static banners to premium digital video ads from leading brands. Programmatic, or automated, ad buying technology used increasingly in media buys for digital video makes bogus ad views harder to track, and fraudsters continue to display ever-evolving ingenuity in their scams. Reporting by the Wall Street Journal spotlights some of the latest tactics being used to defraud the booming digital video ad ecosystem. Lured by the promise [...]

Twitter Is Testing A Way To Encourage More Video Sharing

twitter-tv-video-featured Twitter appears to be testing a feature to encourage more video sharing on its network. The test -- first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app -- prompts users to post a trailer clip from Seth McFarland's upcoming "A Million Ways to Die in the West" movie when they start typing in the hashtag, "#AMillion ..." The video clip is apparently not an ad -- it's labeled "A Video provided by AMillionWays" rather than "Promoted by" -- but if the testing is successful, Twitter would likely offer the feature to advertisers. Twitter has long made [...]

YouTube Asks Creators For Feedback On Upcoming Mobile App & Monetization Opportunities

youtube-featured YouTube is working on multiple new updates for creators, and wants their feedback before rolling out the new features. According to the video, creators will eventually have access to a mobile app that lets them manage their channel from their phone. YouTube is also investigating new monetization opportunities through ad revenue, and making it possible for fans to fund creators via their YouTube channels. Creator product management director Matt Glotzbach mentioned new crowd-sourced caption capabilities as well, "We're working on a community captions project that would allow you to let [...]

Yelp Will Allow 12-Second Video Reviews Starting Next Month

yelp-video-reviews Yelp is planning to move beyond text-based reviews (and tips) by allowing users to share brief video reviews of local businesses and places. As Business Insider reports, the video review feature will launch next month and initially only for "Elite" users. A Yelp spokesperson tells us that the program will eventually expand to all users, but didn't have a timeline for that. The video reviews will be brief -- between three and 12 seconds -- and the user will be able to choose a cover photo to represent the review, and write a caption to go with the video. They'll initially show up just wit [...]

Graphic: Speed Of Social Video Sharing Has Nearly Doubled In 12 Months

shutterstock_109620842 It only seems like the world is spinning faster. It's actually slowing down, imperceptibly. The speed of video sharing, on the other hand, is accelerating rapidly according to a report by the social video marketing company Unruly. In April of 2013, Unruly benchmarked video sharing by brands and found that about 25% of shares happen in the first three days after publishing. Now the three-day rate has jumped to 42%.  Also Unruly reports: "The average number of shares on the day following launch, when the most shares usually happen, has also almost doubled from 10% to 18% over the last [...]

OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps

OpenX Mobile Video Ad SDK OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video has shown tremendous potential as a meaningful advertising medium, especially on mobile devices." The SDK is available for both iOS and Android developers and supports new video ad formats including pre-roll, mid-ro [...]

VIDEO + SLIDESHOW: The Coming Online Video Tsunami

video-content-money-featured In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the proliferation of mobile devices and fast internet connections, video consumption is increasing at a rate faster than any other type of online content. Savvy marketers are preparing now to ride and monetize this trend with increasingly innovative approaches to "capturing user eyeballs" and winning with so [...]

Fat Tire Says Its Beer Pairs Well With People Rather Than Bikini-Clad Mud Wrestlers

bike_jousting Just to prove beer marketing isn't always about barely-dressed women mud wrestling in a public square, Fort Collins-based New Belgium Brewing is out with a Cultivator Advertising & Design-created campaign for its Fat Tire beer brand that is far more intelligent than oh, say, the Swedish Bikini Team. In fact, it's a wonderful celebration of human nature, ingenuity and downright goofiness that does a great job highlighting the campaign's "Pairs Well With People" branding. The campaign includes digital elements along with print, TV and sweepstakes. One of the digital elements is a quiz/s [...]

Monocle-Wearing Hipsters, Glassholes & Vine Lead To The ‘Stupidification Of Society’

ted_stupidification Toronto-based Capital C is out with a couple of videos that were created for TEDxColumbiaSIPA, which took place last week . Each video takes a look at the "stupidification of society" brought about by social media's penchant for encouraging ever shorter, less informative and downright stupid content as opposed to more thoughtful content. The first video, The Vine Effect, ponders what would happen if 6-second sound bites became the order of the day instead of engaging, immersive, longer-format content. A second video, The Glass Era, takes an ironic look at what would occur if people stoppe [...]

Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

mobile-video-tablet-600 [caption id="attachment_83607" align="aligncenter" width="600"] Mobile Video Ad Inventory Growth & CPM Change By Week[/caption] Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up from 192 million average auctions in Q4 2013, as consumers consumed more media on mobile phones and tablets. CPMs [...]

Nike’s World Cup Spots Rank No. 1 & No. 6 On YouTube’s List Of Top Ads For April

YouTube Ad leaderboard April 2014 YouTube has released its top video ads from April, with World Cup spots from three different brands making the list. At No. 1, Nike's "Winner Stays" video featured a number of World Cup players, including Cristiano Ronaldo, Neymar Jr. and Wayne Rooney. The ad earned nearly 50 million views last month, more than twice as many as the No. 2 video from Dove. Nike's "Risk Everything" ranked No. 6, earning the brand two spots on the top ten list - both with World Cup themes. Foot Locker and Castrol Oil were two more brands on the list whose spots included World Cup players. According to [...]

Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates

Celtra mobile ads Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly. Native ad formats accounted for just 1 percent of the total impressions, yet engagement and click through rates on native ads outperformed both standard formats and IAB Rising Stars ads. Native ads saw engagement rates hit 14 percent, well above 9.8 percent and 3.4 percent for standard and [...]

WATCH: Coke Delivers Drinks & Thanks Via Drones To Skyscraper Workers

Coke_Drones_Deliver_Messages_of_Appreciation_to_Migrant_Workers In Singapore, most everything has been built by migrant workers. They are an unseen, invisible segment of the population that go largely unnoticed by the city's residents. They live far from their homes and families and are isolated from their culture. Working with Ogilvy & Mather Singapore, Coca-Cola decided to show some love and appreciation of these people who have given so much of themselves to the creation of Singapore. Launching the Singapore Kindness Movement, Coke and Ogilvy reached out to thousands of Singaporeans and asked them to create messages of appreciation for the [...]

Study: Original Digital Video Programming Now Reaching 52 Million Viewers Per Month

online-video An in-depth study of online video viewing habits conducted by the IAB, in conjunction with media research provider GFK, found original digital video content consumption for US adults is up 15 percent over last year's numbers. The research from the Original Digital Video Consumer Study shows original content is generating an audience of 55 million viewers per month, with perceptions around original online programming considered to be innovative, edgy and unique compared to traditional television shows. From the report: Watching "on my own schedule" is the top driver of use for Original D [...]

Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities

Video click After analyzing the success of this year's most shared Super Bowl ads, video metrics firm Unruly found the more popular ads relied on emotional responses versus star power. Unruly's The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year's Super Bowl, and revealed only three of the top 12 ads featured celebrities: Bud Light's "Ian Up for Whatever" which ranked No. 5 with 201,905 shares, Jaguar's "British Villans" at No. 6 with 163,545 shares, and Kia's "The Truth"  ranking No. 8 with 131,451 shares. Unruly claims that of the top 100 most share [...]

Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day

facebook-money-600 More details about Facebook's upcoming "Premium Video Ads" have emerged and if you have to ask how much they're going to cost ... you know the rest. The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising unit in the next several months -- Journal sources have narrowed that timeframe to the "coming weeks" -- and plans to limit it to a small group of advertisers. Facebook is trying to strike a balance between increasing revenue from the attention of its 1.28 billion active users an [...]

Extreme Reach Buys BrandAds, Online Video Ad Verification & Analytics Start-up

brand-ads-dashboard Extreme Reach, a platform for distributing video advertising across mobile, web and TV, announced it has acquired video ad analytics solution BrandAds. BrandAds launched last year to provide real-time video advertising analytics and much-needed verification tools to give customers transparency into their video ad buys. "Extreme Reach offers an integrated TV, Digital and Talent Rights product suite and the addition of BrandAds takes our Digital offering to a whole new level.," said John Roland, CEO of Extreme Reach in a statement. "When it comes to Digital campaigns, we're offering our clien [...]

Facebook Upgrades Video Metrics To Track Duration Of Views & Audience Retention

facebook-video-featured Aiming to give page owners and advertisers a better read on how videos are resonating with customers, Facebook is upgrading its video metrics offerings. Currently, Facebook shows you only how many people started watching a video. When the upgrade rolls out in the "coming weeks," Facebook said, you'll be served information on video views, unique video views, the average duration of the video view and audience retention. As part of the change Facebook has redefined what it considers a video view -- a view of three seconds or more, including the videos that auto-play as users scroll th [...]

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