Video has the emotional power of television and it’s much more measurable and flexible. Video is all-pervasive these days, as consumers grow accustomed to watching on smartphones, tablets and even PCs. Here you’ll find insight into video advertising as well as video content marketing.

Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award

lowes-store-600 Last night, home improvement retailer Lowe's won an O'TooleBox Award for its "Fix in Six" Vine campaign. Created by BBDO New York, the Lowe's campaign answered the question "How can we help people improve their homes in just six seconds?" Lowe's explained the inspiration for the campaign on its Vine Fix in Six website: In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it "Lowe’s Fix in Six". The seri [...]


Facebook Ready To Start Selling Video Ads On News Feeds

fb premium ads Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users' News Feeds. Facebook, which has been testing "Premium Video Ads" since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through their News Feeds. If you click on the ad, it will open and the sound will play. Facebook has been displaying video this way since last fall. It's a na [...]


IAB Updates Digital Video In-Stream Definitions As Market Grows

IAB Instream Video Ads The digital video advertising market is expected to more than double by 2017 to $9 billion, according to eMarketer.  In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions” and released them today for public comment. [caption id="attachment_76527" align="aligncenter" width="600"] Source: IAB[/caption] The point is to get the industry stakeholders speaking the same language when discussing the process of serving in-stream digital video ads. “Consensus on the language we use arou [...]


Apple Targets Brand Sensibilities: Will Debut Full-Screen, In-App Video Ads

apple-ipad-iphone-600 Full-screen video ads that launch automatically on iPhones and iPads will soon be a reality. According to a report in AdAge, Apple will debut the TV-like video ads through its mobile ad network iAds at some point this year. The ads would mark Apple's entry into the heated race to lure brand TV budgets online by giving advertisers compelling ways to re-purpose their already-produced TV ads for digital. Giving brands the ability to reach users with full-view in-app video ads on their iOS devices could prove very appealing to brands. Rather than expanding after being clicked on or hovered o [...]


French Video Site DailyMotion Adds Original Programming To Compete With YouTube

DailyMotion logo Feb 2014 According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. "People are looking for a Pepsi to YouTube's Coke," claimed DailyMotion's US managing director Roland Hamilton in the Wall Street Journal story. The French video sharing platform has a ways to go if it wants to compete with YouTube. The Wall Street Journal reports DailyMotion's unique visitors per month, including its syndication partners, tot [...]


Chevrolet Biggest Spender At Sochi Olympics, But P&G Wins The Digital Game

ispot.tv logo According to data from iSpot.tv, of the more than 250 brands that ran ads during this year's Olympic broadcasts, Chevrolet spent the most money and earned the most airtime, but P&G generated the most social buzz. After the close of the winter games in Sochi, television ad analyst firm iSpot.tv gathered key metrics on this year's Olympic advertisers to determine which brands ran the most ads and spent the most money, as well as the big winners in digital and search. With 581 spots aired during the winter games, Chevrolet topped the list for brands with the most airtime, followed by AT [...]


Why Marketers Are Now In The Entertainment Business

media-shutterstock_111209576 In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the vast majority of revenue. And this growing trend of a concentration of hits at the head of the long tail is only increasing year over year. According to Eric Schmidt of Google, “While the tail is very interesting, the vast majority of revenue remains in the head.” Here's but one example: “According to Nielsen SoundScan, of the 8MM unique digital tracks sold in 2011, 94% sold fewer than 100 units, and an astonishing 32% sold only one copy. In t [...]


Coke Wants To Give The World A Pet Collar In Spoof Ad Offering A Cure For Social Media Addiction

coke-social-media-guard-featured Coca-Cola's latest online video campaign pokes fun at everyone's obsession with their phones, offering a solution to cure the world of its social media addiction. The ad is a spoof, promoting Coke's Social Media Guard, essentially the same pet collar a vet would use to keep animals from licking their wounds. Fashioned in Coke's signature red color, the Social Media Guard is meant to help people refrain from staring down at their phones. The opening scenes of the ad mocks how great social media can be by claiming, "It connects you to the world and the people you love," while showing famil [...]


Microsoft Scores Upfront Video Advertising Deal With Starcom MediaVest

microsoft icon 2012 Microsoft has inked a video advertising agreement with Starcom MediaVest Group (SMG) that gives the agency and its clients access to premium video inventory across Microsoft’s portfolio of digital advertising assets which includes Xbox, Skype, Ads in Apps on Windows 8, MSN and the Microsoft Video Ad Network. “Through our suite of devices and services, we can deliver a true cross-screen, premium video advertising experience at-scale that will unlock new opportunities to truly enhance brand connections with consumers,” said Stephen Kim, vice president for Global Agencies for Microsoft A [...]


Ace Metrix Awards P&G Gold Medal As Top Brand At Sochi Olympics

Ace Metrix logo Television ad analytics firm Ace Metrix has awarded Proctor and Gamble a gold medal for being the most effective brand sponsor to date at this year's Sochi Olympics. With an Ace Score of 622, P&G's 'Thank You Mom' campaign helped the brand beat Febreze, which was awarded a Silver Medal for a series of ads promoting its Bounty, Crest, Dawn, DayQuil, NyQuil and Oral-B ads. United Airlines won the Bronze medal for its patriotic-inspired ads. Ace Scores measure an ad's creative effectiveness based on viewer response, using eight separate attributes: Persuasion, Likeability, Information, [...]


Managing Your Digital Ad Dollars As More Consumers Move Online: 5 Questions With Eyeview’s CEO

5-Questions-ML Eight days later, and most of us have recovered from our Super Bowl ad hangovers, but what's a brand to do now that the biggest night in television advertising has come and gone? According to Eyeview CEO Oren Harnevo, brands that can afford both television and digital advertising should be leveraging their digital ad dollars to drive revenue. "Television is a great tool for reach and awareness, but very un-targeted. The message has to be generic," says Harnevo. "The huge advantage with digital is that you know who's watching. You can speak directly to your consumers." Launched in 2 [...]


Amazon Revs Its Advertising Power: Launches Video Ads Powered By FreeWheel

amazon-icon Amazon and FreeWheel, a video advertising technology provider, announced today that they have partnered to bring short form video advertisements to the e-commerce marketplace. Users will start to see more game trailers, movie trailers, how-to videos, and other endemic video content across several product categories in the search results. The companies say the videos will integrate relevant brands and e-commerce advertising experiences within the content. Call-to-action buttons such as "Shop Now" in a video game trailer will lead users to that title's page on Amazon with a single click. Mov [...]


Will Chipotle “Series” Usher In Era Of Advertainment?

Chipotle logo If you want comprehensive coverage of yesterday's Super Bowl ads check out our #Hashtag Bowl site. My own view is that most of the ads failed and won't help the brands or their products at all. Indeed, studies indicate that most Super Bowl advertising has little or no impact. In contrast, Mexican QSR chain Chipotle may be ushering in a new era of "strategic entertainment" (not my term) with its Farmed and Dangerous mini-series on Hulu. It premieres on February 17 and reportedly cost about $1 million to produce the four-episode series. Time offers a good synopsis: [Farmed and Dangerous] [...]


Today Only: Watch This Powerful Guinness Ad Today Or Miss Out

In case you missed last week's touching Olympic moment: after qualifying for the U.S. Olympic Team, biathlete Tracy Barnes gave up her spot to her twin sister Lanny. Lanny had been sick during the qualifiers and unable to compete for a spot on the team. Guinness has released a one-day ad featuring the sisters' story. As Ad Age reported, the ad will likely be pulled after today due to U.S. Olympic Committee rules that prohibit Olympic athletes from appearing in advertisements by non-official sponsors. The blackout dates start tomorrow, January 30, and run through February 26. http://y [...]


Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares

unruly_logo-76 After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten most shared Super Bowl brands ever, with Volkswagen leading the list. To rank the most shared Super Bowl brands, Unruly measured the combined number of online shares earned by each brand's catalog of Super Bowl ads. Not only did Volkswagen's 2011 "The Force" win the No. 1 spot for most shared Super Bowl ad of all time, the automotive brand's full list of Super Bowl ads has earned more than 7,071,522 combined shares, making Volkswagen the most shared Sup [...]


Top 20 Most Shared Super Bowl Ads Of All Time: The Force Is Strong With Volkswagen

Video marketing firm Unruly has assembled a list of the top 20 most shared Super Bowl ads of all time. Volkswagen has the most appearances of any brand on the list. The automobile company took four of the top 20 spots, including the No. 1 ranking for its "The Force" video which generated 5.24 million shares. Unruly's data is based on the number of shares each video has received on Twitter, Facebook and within the "blogosphere." Of the top 20 Super Bowl ads, eight represent the automobile industry. Food and beverage brands earned five spots, divided between Budweiser, Doritos and M&M. [...]


Report: Super Bowl Ad Shares Jumped 89% Between 2012 & 2013

unruly_logo-76 According to a report released today by video technology firm Unruly, the number of shares for the top ten Super Bowl ads climbed from 5.4 million in 2012 to more than 10 million shares in 2013, representing an 89 percent increase in total shares across Facebook, Twitter and the blogosphere. Not only did the number of shares for Super Bowl ads dramatically increase between 2012 and 2013, but shares have climbed 30 times during the last three Super Bowls, with ads aired during the 2010 Super Bowl generating only 355,325 shares. Unruly claims the most shared Super Bowl ad of all time remai [...]


Axe “Peace” Super Bowl Ad Featuring North Korean & Middle Eastern Leaders Gets Early Launch

Axe Peace Super Bowl ad Posted to YouTube two days ago, Unilever's Axe brand Super Bowl ad appears to be the first 2014 Super Bowl Ad to hit the internet. While the spot posted on Axe's YouTube channel is a 60-second spot, BBH London, the agency that produced the ad, posted an 1:50 extended version of the ad on its YouTube channel yesterday. Axe's Super Bowl ad is a departure from its usual sexist advertising, making hippies out of North Korean and Middle Eastern  leaders. Using a Kim Jong-Un lookalike along with a generic Middle Eastern leader, the spot features a series of war scenes with the North Korean le [...]


Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo

Butterfinger site The Super Bowl ad frenzy has already started, with many brands like Jaguar posting "teaser" ads in anticipation of their monumental Super Bowl advertising investments. Nestle is another brand to get in on the pre-game action, releasing a campaign for its new Butterfinger Peanut Butter Cups candy. Nestle posted its "Butterfinger Cups 2014 Big Game Ad Teaser" video on YouTube yesterday, as well as using the video on the ButterfingerCups.com site to promote its latest product. Starting with the line, "The relationship between Chocolate and Peanut Butter is about to change," the video uses a [...]


Jaguar Teases First-Ever Super Bowl Ad, Says It Wants To Win The “Real-Time” Game

jaguar logo Watch out, Oreo. Jaguar says it's gunning to be "the most real-time engaged advertiser" of the Super Bowl this year. MindShare, which managed the communications planning and buying for Jaguar's first-ever Super Bowl spot, has developed a war room it calls "The Loop," with multiple screens for monitoring and acting on real-time consumer data. Jaguar's Super Bowl ad will star Sir Ben Kingsley, Tom Hiddleston and Mark Strong will star as "British Villains" in the 60-second spot directed by Tom Hooper. Jaguar teased the ad with this spot called "The Setup" starring Kingsley during the NFL Di [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!