Video
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The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator
After more than eight months leading the pack, UNILAD was knocked to the No. 4 position, behind The LAD Bible, Viral Thread and NTD...
In-stream video ads have arrived on Twitter
Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video...
Samsung owned half of the 92.5M total views generated by YouTube’s top 10 ads in March
With two spots ranking No. 1 and No. 3, Samsung pulled a combined 46.5 million video...
How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live
Turner’s comedy-centric studio uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live...
Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs
The exchange aims to expand programmatic access to mobile video inventory beyond Snapchat and...
Innovid teams with Tapad to target video ads at users across devices
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad...
Dailymotion to relaunch in June with focus on professionally produced video programming
According to a report from Variety, the French video platform is planning to move away from user-generated content....
Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
Says the integrations will bring scale to brand-safe programmatic ad targeting....
Twitter’s latest ad format turns Periscope hearts into branded ones
To run branded heart campaigns in Periscope videos, advertisers must go through Twitter's sales team and pay a flat...
Facebook changes some measurements for Pages’ organic videos
Facebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view...
Twitter adds 3rd-party measurement for viewability & audience verification
Partnerships provide independent verification for video ad viewability and audience...
Sticky now tracks eyes and emotions to guide your ad campaign
The new Sticky AdVantage service can analyze more kinds of ads -- and provide more campaign feedback -- than the company’s previous...
YouTube channels must now hit 10K views to start earning ad revenue
The change aims to improve brand safety measures of the YouTube Partner...
YouTube TV premieres in five markets, including LA, NY, SF
New TV service now available for a free trial, will add six AMC Networks channels to its lineup...
Newest perk for Amazon Prime members? NFL football livestreams
Amazon reportedly spends about $50 million to livestream 10 games, five times more than what Twitter paid in...
Live video has become the creative canvas for digital marketers
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity,...
After ad boycotts, Google promises new reporting & review processes for upset advertisers
Google's chief business officer also promises to hire 'significant numbers of people' to help handle advertiser objections when ads appear...
Periscope launches analytics dashboard & activity tab for video creators
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are...
Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your...
Twitter to bring pre-roll ads to Periscope videos
Pre-roll ads will be shown on both live videos and...
