Video has the emotional power of television and it’s much more measurable and flexible. Video is all-pervasive these days, as consumers grow accustomed to watching on smartphones, tablets and even PCs. Here you’ll find insight into video advertising as well as video content marketing.

YouTube Now Lets Channel Owners Add 3-Second Intros To Their Videos

youtube-featured YouTube has made it possible for channel owners to add a three-second intro to their videos, helping them build a stronger brand presence on Google's video platform. To automatically add an intro, users must first upload the video intro to their channel as an unlisted video. Once it's uploaded, the intro can be selected by clicking "Add a channel branding intro" on the InVideo Programming page. From there, users can choose which of their videos should include the intro. Users can choose to add an intro to all videos, or videos posted after a specific date, and any intro can be removed or cha [...]


Vine Swings From Mobile To The Desktop (& Adds New Features)

vine-featured Vine lovers rejoice; you're no longer constrained to your mobile device for your daily 6-second video consumption. Users will now be able to consume your favorite 6-second videos on the desktop using Vine.co. Much like the move that Instagram made last year, Vine has officially become more than just an app. The site itself is beautifully designed, mixing videos directly in with functionality. On the left, the channels are displayed next to a Vine playlist. Underneath those elements, the page houses popular videos and featured videos by channel, along with featured Viners for more discov [...]


Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts

newfronts-2014-600px Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York -- digital's answer to traditional TV's splashy Upfronts. We've reported on each event. Below is a compilation of statements from the executives that presented along with some of the stats highlighted during the events. Buzzfeed Buzzfeed's first NewFront featured three brand representatives sharing their experiences of working with the viral pioneer to create sharable branded videos. The company is ramping its video production st [...]


Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront

Mode Media Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women. Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach of over 250 million monthly visitors worldwide across its web properties. That technically makes it the seventh biggest online media company. Glam, now Mode, says it's the only pure content play, though, and that after taking out non-content parts of other media companies -- search, for [...]


Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content

Microsoft NewFront Microsoft's nightclub-themed NewFront presentation in a warehouse-like space in New York's Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Tellem, -- charged with delivering premium TV content -- told the audience of hundreds of advertising industry movers and shakers that "building something substantial is going to take time." Xbox Originals content that will be coming out of Xbox Entertainment Studios is aimed primarily at gamers [...]


Buzzfeed Gets Serious About Branded Videos At NewFronts

newfronts buzzfeed sponsored videos Buzzfeed's first NewFront presentation in New York was an intimate affair -- no flashy strobe lights, fog machines or live bands -- just Buzzfeed videos on the big screen and founder and CEO Jonah Peretti and Ze Frank, EVP of Video, discussing the history of content sharing and their vision for the social TV studio of the future. Jonathan Perelman BuzzFeed, GM of Video and VP Agency Strategy, discussed why Buzzfeed's foundation and understanding about what makes content get shared is good for brands. Perelman will soon be heading to LA to manage Buzzfeed's fledgling branded video opera [...]


Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts

Yahoo NewFront Presentation 2014 Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the audience before rolling out the company's latest offerings, CMO Kathy Savitt, said Yahoo is the partner that connects advertisers with users at scale across devices and platforms. Yahoo's video content pillars are Yahoo Originals, Live, Digital Magazines and Prem [...]


What If A Family Member Was Drowning & There Was Nothing You Could Do About It?

st_john_ambulance Here's some really beautiful work from Australia's The Brand Agency. Making the rounds for a week or so, this campaign for St. John Ambulance Western Australia calls to attention the importance of learning first aid. The new campaign features 60, 30 and 15 videos that show a mother rush to the aid of her drowning child in a backyard pool only to be blocked from rescuing him by an invisible barrier. Of the work, Metropolitan Ambulance James Sherriff said, "That's exactly what it's like if you haven't had first aid training, there's a barrier preventing you from helping the other perso [...]


Survey: Marketers Say Ad Budgets Will Keep Shifting From TV To Digital Video

IAB Digital New Fronts Survey More Budget From TV to Digital Video [caption id="attachment_81861" align="aligncenter" width="600"] IAB Survey Shows Digital Video Budgets Growing, TV Allocations Shrinking[/caption] In the next three to five years, original content developed for online consumption will be as important to advertisers as TV is now, according to a new survey by the Interactive Advertising Bureau. The industry group surveyed 297 brand marketers and advertising agency executives ahead of the Digital New Fronts in New York -- the two-week pitch party by digital media companies to lure brand dollars to the burgeoning medium. The majority of resp [...]


AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal

AOL Video [caption id="attachment_81775" align="aligncenter" width="600"] AOL original series "The Restart Project" stars Gwyneth Paltrow and Tracy Anderson[/caption] Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft's audience. Microsoft claims MSN alone has an audience of 450 million unique visitors each month. In March, AOL ranked third [...]


Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads

Mobile Video Ad Click Through Rates Mobile Marketing Association 2013 The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove. The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent of the impression volume, respectively. Not surprising, completions rates for skippable video ads were significantly lower than non-skippable ads, which, by their nature, have completion rates in the 90th percentile. C [...]


“Game Of Thrones” Leads YouTube’s List Of Top Trailers For Q1 2014 With 22 Million Views

Game of Thrones screen shot HBO's "Game of Thrones Season Four" promotional video topped the list of YouTube's most popular film, TV and game trailers for the first quarter of this year. The HBO-produced trailer generated more than 22 million views last quarter, helping the show's YouTube channel win 820 million subscribers and over 150 million total views. HBO's VP of digital and social media Sabrina Caluori told YouTube, "This was the holy grail of digital assets. Exceptional creative, highly-strategic media and the powerful use of HBO's digital and social platforms as a distribution method led to [the trailer's] ph [...]


Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Caterpillar stacked screen shot Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar's "Stack" video generated over a million views within days of being released, making it a viral hit. "We've seen an incredible level of interest in this video," said Nicole Serena, the social media community manager for Caterpillar's global brand marketing d [...]


ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

comscore-logo According to comScore's March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the highest duration of video ads, and Hulu delivered the highest frequency of video ads to viewers. ComScore reports the total time spent watching the 28.7 billion video ads totaled 10.9 billion minutes. The report noted video ads represented 38.1 percent of [...]


AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment

Don-O-Mite If only to have a little bit of fun with this weekend's return of AMC's Mad Men, New York-based Leroy & Clarkson, an agency which touts itself as the "we are the whatever-you-need-to-do-with-your-brand-we-can-do-it agency," has given us Don-O-Mite. Don-O-Mite is a full-on blaxploitation take on the series which has captivated the ad community -- and the rest of the world -- for the past 6 years. In the video we meet a man who works for Jackson, Johnson, Washington and White, the worst agency on Madison Avenue which our man has promised to save...in exchange for getting out of pri [...]


Fashion Brand Leverages MySpace Angle Selfie To Sell Cosmetics

avene_selfie Did you know the word "selfie" has been added to the Oxford Dictionary? And not because Ellen Degeneres took that selfie at the Oscars or because President Obama took one or even because the Pope did. Nope. It's in there because billions of people all over the world have been doing so since the advent of the camera phone and even before. Leveraging that phenomenon, French cosmetic brand Avene launched its Avene Selfie campaign in China, the brand's biggest overseas market. It chose China because on an insight they discovered: Chinese women pose the exact same way every time they take a [...]


BrightRoll Partners With Moat To Provide Video Viewability Metrics

BrightRoll Logo April 2014 Video advertising platform BrightRoll announced today it was partnering with analytics firm Moat to provide clients with free, MRC-accredited video ad metrics. According to the announcement, Moat's third-party data will be rolled into the BrightRoll console, offering clients unbiased and accredited ad metric tools: Moat is the first video viewability solution to be fully integrated into the BrightRoll platform to provide reporting and measurement for campaigns and give advertisers increased confidence their ads can be seen by their target audience. "We are the only platform to provide [...]


Dove’s New “Beauty Patch” Ad Tells Women Low Self-Esteem Issues Are All In Their Head

Dove Beauty Patch April 2014 Hoping to catch the viral success of its original "Beauty Sketches" campaign, Dove has launched a new "Patches" ad built on the premise that women's self esteem issues are all in our head. In the new ad, "Psychologist and distinguished scholar at Columbia University" conducts a research project, inviting women to use the "revolutionary" RB-X patch, developed to "Enhance the way women perceive their own beauty." The research participants are asked to apply the patch and keep a video diary, logging how they feel about themselves from day to day. The ad includes clips of the participants sa [...]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]


Anti-Bullying Video Gets Shorter With Each Share

share_it_to_end_it To call attention to bullying, the Singapore Coalition Against Bullying for Children and Youth has released a video that gets shorter each time you view it. The black and white animated video, hosted on a site called Share It To The End, depicts a boy getting bullied at school and telling us he always feels alone and doesn't feel safe anywhere. On the site which hosts the video (it's not on YouTube and can't be embedded), viewers are encouraged to share the video on Facebook. Each time the video is shared, it gets a bit shorter. The original video is just under two minutes long an [...]


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