Video has the emotional power of television and it’s much more measurable and flexible. Video is all-pervasive these days, as consumers grow accustomed to watching on smartphones, tablets and even PCs. Here you’ll find insight into video advertising as well as video content marketing.

YouTube Releases New “Central” Page To Manage Comments All In One Place

youtube-logo-200 YouTube announced a new "Central" page for comments today, allowing users to moderate and respond to comments from a single location: From this central page you can easily remove comments, flag comments for spam or abuse, give a thumbs up, or click over to the video watch page and reply. Quickly toggle between comments that are published on the channel, comments that are pending channel manager approval, or comments that have been marked as spam. The new Comments page can be accessed once a user is logged in to their account by going to youtube.com/comments. According to the announcem [...]


Google Ranked #1 Top Video Content Property With 159 Million Unique Video Views For December [comScore]

Video click Newly released data from comScore reveals Google, Facebook and AOL were the top online video content properties for December of 2013. While Google's primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 million unique views. ComScore noted Facebook experienced a sudden rise in its number of video views compared to previous months, claiming the increased number was the result of Vine videos and the site's new auto-play video feature. Of [...]


It’s 2014 — Is Your Content Mobile Ready?

girls-smartphones-mobile-featured Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is imperative that your content is not only readily available to mobile users, but is optimized for mobile consumption. Is your content mobile ready? There are many steps you can take to ensure mobile visitors have a positive experience when browsing your content. Consider [...]


Will Social Video Ads Change TV Advertising?

FBvideoads Much has been written about Facebook's new video product, which is currently being tested by Summit Entertainment and Mindshare in the US. Much of the commentary has been around how much it will cost, whether it will affect users, data plans, and what its impact will be on Facebook's future profitability. But one area that has yet to be highly discussed is what it might do to the traditional TV spot. Many companies have set their sights on unseating TV's position as the largest recipient of ad budgets in most major markets; but, Facebook's new video product is, in some ways, an acceptanc [...]


Unruly Ranks 2013′s Top 10 Christmas Video Ads

westjet-viral-video-featured Measuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet's "Christmas Miracle" ad, a video that went viral early on during the holiday season. Since its December 8 release last month, the WestJet video ad has generated 34.4 million views and more than two million shares. A heartwarming look at how the airline organized a surprise gift-giving event for a flight of lucky passengers, WestJet's video continues to grow in popularity, earning 2,654 shares dur [...]


Airbnb Offers A Bird’s Eye View Of Its Properties By Designing 50 Birdhouses Inspired By Actual Homes

Airbnb logo Airbnb's "Home to You" campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana's Audubon Park Island a stylish collection of birdhouses. The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its "Home to You" campaign. Equipped with detailed furnishings and decor to match the real-life rentals, the miniature replicas of Airbnb properties were designed by an artistic team that included a miniature prop artist, miniature expert, birdhous [...]


Pantene “Labels Against Women” Ad Gets Global Launch After Winning Sandberg’s Recognition

Pantene ad screen shot After going viral this month, the Philippines Pantene "Labels Against Women" video ad will be released globally in an online media campaign. According to a report on AdAge.com, Proctor & Gamble Co. decided to push the ad's global launch after Facebook's COO Sheryl Sandberg shared the ad on her Facebook page, helping it earn more than 7.5 million views on YouTube. The ad highlights the double standard between how women and men are perceived in the workplace. Using a cover of the Tears for Fears song "Mad World", the ad spotlights a series of professional situations, showing how a man' [...]


Rosy Outlook For Digital Publishers: Q3 Ad Revenues Climb 18 Percent In The UK

association of online publishers UK Spurred in part by the rise of digital video advertising, online publishers are seeing the highest rates of growth since early 2010 in the UK. Digital advertising revenues rose 18 percent year-over-year in the third quarter of 2013. That's according to a new report from consulting firm Deloitte and the UK's Association of Online Publishers (AOP). The large majority -- 85 percent -- of publishers surveyed in the AOP Digital Publishers Revenue Index Report said they had positive digital advertising growth in Q3 of this year. Half of newspaper publishers reported digital ad growth exceeding 3 [...]


Apple’s “Misunderstood” Holiday Video Ad Offers Fresh Look At How Teens Are Using Their iPhones

apple-logo-240 While Buick's recent campaign is urging people to stop looking at their phones, Apple's new ad takes the opposite approach, showing how an iPhone synced with Apple TV can bring an entire family to weep tears of joy. Posted yesterday, Apple's holiday TV Ad "Misunderstood" is set to a slightly melancholy version of "Have Yourself a Merry Little Christmas." The video follows around a teenage boy glued to his iPhone during a holiday visit at his grandparent's house. While members of his family make snow angels, build snowmen, and decorate the tree, it appears the teenager can't be bothered to l [...]


Buick’s “Get Off The Phone” Ad Has Comedy Duo Rhett & Link Urging People To Get #InTheMoment

Buick Get off the phone screen capture Buick's latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick's "Get in the Moment" Tumblr blog, featuring the music video "Get Off the Phone" by comedy duo Rhett & Link. While the comedy pair are filmed driving in a Buick Regal, along with the car in the background during some scenes, the video focuses on the song's lyrics, a commentary on all the moments we miss in lieu of our obsession with smartphones. Poking fun at everyone [...]


Pantene Ad Highlighting Double Standards For Men & Women Professionals Makes Way Around The World

Video click A video ad for Pantene in the Philippines is picking up steam, gaining more than five million views on YouTube and over 105,000 shares according to Unruly's Viral Video Chart. A commentary on the role of women in the workplace and how they are perceived, the Pantene "Labels Against Women" ad even received a call-out on today's MSNBC Morning Joe Show from Donnie  Deutsch while discussing the role of female CEOs with Martha Stewart. Illustrating how the same professional behaviors are interpreted differently depending on whether it is a man or woman exhibiting the behavior, the ad is set [...]


Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad

law-legal-concept According to a report on Gigaom.com, the Beastie Boys have decided to file a counter lawsuit against the toy company GoldieBlox for copyright infringement, claiming the toy company used the song "Girls" in one of its video ads without permission. This all started mid-November, when the toy company released its "GoldieBlox, Rube Goldberg & Beastie Boys Princess Machine" YouTube video ad with reworked lyrics from the Beastie Boys song "Girls."  The video went viral, generating more than eight million views in just over seven days. Before releasing the video, GoldieBlox failed to get [...]


What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013

youtube-logo-200 YouTube announced its top ten trending videos for the year, with the official music video for "The Fox (What Does the Fox Say?)" by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube's top ten trending videos list, with Evian's "Baby&Me" ranking No. 5 and Volvo's "The Epic Split" ranking No. 6. Both the Evian and Volvo videos also made Unruly's top ten list of most shared videos for 2013, a compilation that ranks videos based on the number of shares earned versus number of views. YouTube's Top Ten Trendin [...]


Oreo Cookie Balls: The Next Viral Christmas Video?

cookie-balls Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown -- this one in the form of a new video that's gaining steam on YouTube and social networks. It's called "Oreo Cookie Balls," and the 76-second video seems to have everything it takes to go viral this Christmas: a catchy tune, funny lyrics and -- this is important for the sake of virality, folks -- several just-risqué-enough references to cookie balls. The video also manages to include several ideas for eating and serving cookie balls, which is kinda s [...]


Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks

samsung-featured Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its "S4: Sound & Shot" social video campaign, Samsung holds the honor of being Unruly's top shared brand of 2013. [youtube width="560" height="315"]http://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube] In second place is Geico, a new entrant on the list of most shared social video brands this year. Earning the distinct title of most viewed online video ad campaign of all time, Dove's record-breaking "Real Beauty Sk [...]


How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos

ron-burgundy-featured Ron Burgundy is showing up everywhere in anticipation of Anchorman 2's December 18 release. Last weekend, Will Ferrell's Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada's biggest curling event of the season. After declaring Winnipeg, "The Paris of Canada," Burgundy showed up in an ESPN video on Monday, interviewing Peyton Manning to promote his and Anchorman 2 cohort Champ Kind's appearance this Thursday night on SportsCenter. Adweek claims Anchorman 2 promo [...]


Burger King’s 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh

Burger King YouTube Pre Roll Ads Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach -- comedy, sports, music videos, movie trailers and more -- that show off the burger chain's empathy and sense of humor. The ads directly acknowledge how annoying they are. Two young guys sit around a Burger King table and lament the fact that the male viewer is stuck watching an ad when all h [...]


Report: Top 3 Video Ads Of 2013 Earned Nearly 50 Times More Shares Than Top Ads Of 2006

Video click According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove's "Real Beauty Sketches," GEICO's "Hump Day," and Evian's "Baby and Me" video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads in 2006. "We've been tracking the most shared videos at Unruly - UGC and branded - since we launched the Unruly Viral Video Chart back in 2006," said the company's COO Sarah Wood, "Over that time, we've seen an explosion in both the number of videos brands are making [...]


Despite Soaring Digital Video Ad Spend, Advertisers Lack Measurement Tools [Study]

analytics-featured Digital video advertising is expected grow 41 percent to top $4 billion this year, according to eMarketer. That's double what advertisers spent on digital video ads just two years ago, and spend is projected to more than double again by 2017, topping $9 billion. However, according to a new report by BrandAds, measurement tools for video advertising campaigns are not keeping pace with the needs of advertisers. In a survey of 106 brand and agency marketers, nearly 60% of digital video advertisers said that beyond basic delivery metrics, they do not have the tools they need to adequately meas [...]


Twitter’s Vine Adds 19 New Languages In Global Expansion

vine-icon Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine's iOS app has been translated into 19 new languages and the Android app is now available in 21 more languages. The newest languages are: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish. Vine for Android is also available Filipino and Polish. Kroll added, "We’re also beginning to explore ways to surface Vine videos [...]


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