Video has the emotional power of television and it’s much more measurable and flexible. Video is all-pervasive these days, as consumers grow accustomed to watching on smartphones, tablets and even PCs. Here you’ll find insight into video advertising as well as video content marketing.

April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral

Google Maps Pokemon Challenge April Fools Video A video that started out as one of Google's many April Fools Day pranks last week has gone viral. The "Google Maps: Pokémon Challenge" video currently ranks No. 2 on Unruly's top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views. The video is a spoof recruiting film to introduce an actual Pokémon Challenge game created by Google where players were tasked with locating Pokémon characters using Google Maps on an iPhone or Android device. The video includes a cameo from Google Maps VP Brian McClendon who claims, "We've [...]


Thai Life Insurance Ad Celebrates Beauty of Life

thai_life_insirance It doesn't happen very often but sometimes -- every once in a while -- advertising is awesome. Awesome in ways that make you jump for joy. Awesome in ways that make you angry. Awesome in ways that make you cry. But most of all, awesome in ways that give you hope there is, well, hope for the human race. About a year ago, Ogilvy & Mather Bangkok created a three minute video for Thai Life Insurance. The video told the story of a girl and her deaf mute father. It's hard enough for a teenager to get along with a parent even when they are "normal" but add in any notion of "different" and [...]


Annotated Movie-Trailer Videos Connect With First-Time Homebuyers

PR_Romcom_1_cropped Buying a home. It can be romantic. It can be dramatic. And it can be scary. To capture each of these three emotions for Canada's RBC Royal Bank, Entrinsic developed a first-time homebuyer campaign which consists of three movie trailer-like videos, each of which center on one of the three emotions experienced when buying a home. The videos -- directed by now-we-know-where-he-is filmmaker Jeremiah Chechik, the man behind National Lampoon's Christmas Vacation and Benny and Joon -- promote three fictional movies that follow a couple going through the ups and downs of buying their first home a [...]


Vine Adds Private Messaging To Vine Friends And Other Contacts

vine Vine, Twitter's six-second video sharing app, added the ability to send private messages today: From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine. We’ve watched the community come up with some clever ways to send videos to their friends as we’ve been working on this solution. Now you can privately send Vine videos and text messages to your friends. You can even send videos to anyone in your address book, even if they aren’t on Vine. With the update, available on iOS 6+ and Android 4.0+ devices, Vine pushes further into Sn [...]


Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

Video click Online video continues to be in high demand. According to comScore's newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. "Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online video...and they readily use this medium for consuming premium scripted content," claims comScore. Analyzing online video trends, comScore reports YouTube reaches 84 percent of the 85 million da [...]


Weight Watchers & Getty Images Help You Celebrate Your Incredibleness

weight_watchers_incredible_you Most of us wish we could lose a little weight from time to time. Sometimes we put our mind to it and succeed. Other times, life gets in the way and that spare tire or muffin top begins to rear its ugly head. That's when Weight Watchers wants our attention. To garner that attention and refresh interest in Weight Watchers in Australia, digital agency Reactive launched a multi-faceted campaign called Awaken Your Incredible. As part of the campaign, Reactive developed Incredible You, a partnership with Getty images that allows people to create short slide shows which highlight their "inc [...]


You Will Want To Move To The Wilderness Of Sweden After Viewing This Amazing Video

poetic_summerhouse Marketing campaigns from realtors trying to sell houses are at the bottom of the barrel when it comes to creativity. After all, it's akin to a car dealer moving metal. They don't care about the actual car. All they care about is moving the thing off the lot (or, in the case of a house, assigning the lot to another person). Marketing campaigns from individuals trying to sell, well, anything, are usually akin to late night infomercials shot by a five year old who just downed a pot of coffee. So we were filled with trepidation when we received this video entitled Poetic Summerhouse; an eff [...]


New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

youtube-logo-200 Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world's most popular video platform. "The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy," writes YouTube's head of audience development Vanessa Pappas in a blog post announcing its release, "From tips on how to create videos to v [...]


Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video

Dissolve logo After finding Kendra Eash's "This is a Generic Brand Video" on McSweeney's literary website, the stock video provider Dissolve couldn't resist turning Eash's words into an actual generic brand video, mocking the very services it provides. From the company's website: The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. Created entirely with Dissolve's own stock footage, the "generic brand" video mocks every marketing video that has ever used things like a science lab to co [...]


Google Rolls Out Analytics Reporting For YouTube TrueView Ads

youtube-logo-200 Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords for Video. Rolling out over the next few days, the new Video Campaigns report will be found under the AdWords section in the Acquisition menu in Analytics. The report includes TrueView-specific metrics like Paid Views, Cost Per View, and Website Clicks and metric groups such as Engagement, for insights on how users engage with both a video and the corresponding website.  The report can be segmented by Ad Content or Video. In order to measure the indirect [...]


Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

Disney YouTube The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. "Maker already has a very large audience that will only keep growing, and that is something that would be hard to build on our own," said Disney executive vice president for corporate strategy and business development Kevin Mayer in the New York Times repo [...]


Twitter Makes Video Watching Easier With One-Click Inline Viewing

nbatwitter Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users' timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It's how Twitter's six-second Vine video already show up and is obviously more clickable. This is a natural enhancement for Twitter as it pushes to move beyond its 140-character beginnings. Last Octobe [...]


YouTube TrueView Ads Update Coming In April: What You Need To Know

youtube-logo-200 YouTube's TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options. Google already axed the in-slate ads that showed in videos that were ten minutes or longer awhile back. Now, it will reduce the number of ad formats from three to two by rolling up TrueView in-search ads -- the thumbnail ads that displ [...]


Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award

lowes-store-600 Last night, home improvement retailer Lowe's won an O'TooleBox Award for its "Fix in Six" Vine campaign. Created by BBDO New York, the Lowe's campaign answered the question "How can we help people improve their homes in just six seconds?" Lowe's explained the inspiration for the campaign on its Vine Fix in Six website: In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it "Lowe’s Fix in Six". The seri [...]


Facebook Ready To Start Selling Video Ads On News Feeds

fb premium ads Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users' News Feeds. Facebook, which has been testing "Premium Video Ads" since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through their News Feeds. If you click on the ad, it will open and the sound will play. Facebook has been displaying video this way since last fall. It's a na [...]


IAB Updates Digital Video In-Stream Definitions As Market Grows

IAB Instream Video Ads The digital video advertising market is expected to more than double by 2017 to $9 billion, according to eMarketer.  In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions” and released them today for public comment. [caption id="attachment_76527" align="aligncenter" width="600"] Source: IAB[/caption] The point is to get the industry stakeholders speaking the same language when discussing the process of serving in-stream digital video ads. “Consensus on the language we use arou [...]


Apple Targets Brand Sensibilities: Will Debut Full-Screen, In-App Video Ads

apple-ipad-iphone-600 Full-screen video ads that launch automatically on iPhones and iPads will soon be a reality. According to a report in AdAge, Apple will debut the TV-like video ads through its mobile ad network iAds at some point this year. The ads would mark Apple's entry into the heated race to lure brand TV budgets online by giving advertisers compelling ways to re-purpose their already-produced TV ads for digital. Giving brands the ability to reach users with full-view in-app video ads on their iOS devices could prove very appealing to brands. Rather than expanding after being clicked on or hovered o [...]


French Video Site DailyMotion Adds Original Programming To Compete With YouTube

DailyMotion logo Feb 2014 According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. "People are looking for a Pepsi to YouTube's Coke," claimed DailyMotion's US managing director Roland Hamilton in the Wall Street Journal story. The French video sharing platform has a ways to go if it wants to compete with YouTube. The Wall Street Journal reports DailyMotion's unique visitors per month, including its syndication partners, tot [...]


Chevrolet Biggest Spender At Sochi Olympics, But P&G Wins The Digital Game

ispot.tv logo According to data from iSpot.tv, of the more than 250 brands that ran ads during this year's Olympic broadcasts, Chevrolet spent the most money and earned the most airtime, but P&G generated the most social buzz. After the close of the winter games in Sochi, television ad analyst firm iSpot.tv gathered key metrics on this year's Olympic advertisers to determine which brands ran the most ads and spent the most money, as well as the big winners in digital and search. With 581 spots aired during the winter games, Chevrolet topped the list for brands with the most airtime, followed by AT [...]


Why Marketers Are Now In The Entertainment Business

media-shutterstock_111209576 In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the vast majority of revenue. And this growing trend of a concentration of hits at the head of the long tail is only increasing year over year. According to Eric Schmidt of Google, “While the tail is very interesting, the vast majority of revenue remains in the head.” Here's but one example: “According to Nielsen SoundScan, of the 8MM unique digital tracks sold in 2011, 94% sold fewer than 100 units, and an astonishing 32% sold only one copy. In t [...]


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