Yelp Will Allow 12-Second Video Reviews Starting Next Month

yelp-video-reviews Yelp is planning to move beyond text-based reviews (and tips) by allowing users to share brief video reviews of local businesses and places. As Business Insider reports, the video review feature will launch next month and initially only for "Elite" users. A Yelp spokesperson tells us that the program will eventually expand to all users, but didn't have a timeline for that. The video reviews will be brief -- between three and 12 seconds -- and the user will be able to choose a cover photo to represent the review, and write a caption to go with the video. They'll initially show up just wit [...]

Infographic: The Social Media Winners Of CES 2014

Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors, sponsors and brands all vying for hashtag and other mentions on Twitter and in social media. Who won? Samsung, Sony and Android were all big brands that drew attention. Smartphones, tablets and TVs were winning products. And director Michael Bay, who walked off stage when a live press event went wrong, was a winner for the most negative comments. These stats and more have been compiled into an infographic from the folks at the digital consultancy of Bell Pottinge [...]

WATCH: The New GoldieBlox “Princess Machine” Video, Without Beastie Boys “Girls” Music

GoldieBlow In less than two weeks, the GoldieBlox "Princess Machine" video showing girls building a Rube Goldberg machine set to the "Girls" song by the Beastie Boys racked up nearly 9 million views. But after the Beastie Boys objected to their music being used, GoldieBlox dropped the song from the video. Will the same video, with more generic music, do as well? Here's the new video, spotted via Time: [youtube width="601" height="338"][/youtube] Related Articles GoldieBlox Removes “Girls” Music From Video Parody, Hopes For Peace In Letter To The Be [...]

Yelp, Happy With iOS Mobile Reviews, Expands Feature To Android

yelp icon After about two months of what you could call an iOS-only test, Yelp is now letting Android users write reviews directly from their mobile device, too. Yelp didn't allow its users to write reviews on mobile devices until launching that feature on iOS back in August. The company's logic was that reviews written from mobile devices would be shorter and lower quality, hit-and-run style -- and might even skew toward negative outbursts in the heat of the moment after a bad experience. Its mobile apps only allowed users to post brief tips, not full reviews. But in its announcement yesterday, Y [...]

NY Attorney General Settles With 19 Companies In Fake Review Crackdown

pinocchio-lies-fake-toy-featured Little by little, the fake online review industry is cracking. Today, the New York Attorney General's office announced a settlement with 19 companies that agreed to stop writing fake online reviews. They'll also pay more than $350,000 in fines. The announcement marks the end of a year-long investigation that the AG's office called "Operation Clean Turf." The full list of 19 companies is available in the attorney general's announcement. It includes a mix of SEO/marketing firms and small businesses. A handful of companies agreed to pay fines that range from $2,500 to almost $100,000, while [...]

Nielsen: Search Ads Gain Trust, But Traditional Ads Still Outrank Digital In Consumer Trust

Nielsen A new look at consumer trust in advertising from ratings agency Nielsen finds that, despite gains, consumers still put more trust in traditional paid advertising than digital ad formats. The Global Survey of Trust in Advertising compares consumer opinions in 2013 to those of 2007. With the exception of ads in newspapers, all ad formats saw increases in consumer trust from 2007. Trust in ads shown in search engine results rose 14 percent from 2007, up from 34 percent to 48 percent. Likewise 48 percent of consumers said they trust online video ads and ads on social networks -- neither ad t [...] Settles With Texas Marketing Firm Over Fake Reviews

edmunds-com-logo A Texas marketing company that was accused of registering more than 2,000 fake accounts to write car dealer reviews on has agreed to a ban on using the site. That's part of a recently announced settlement between Humankind Design and, which also calls for Humankind to pay a portion of's legal fees and turn over information about all accounts and reviews that it submitted to the popular car-shopping website. In a statement, CEO Seth Berkowitz called the settlement a victory for car shoppers and car dealers. "This is undoubtedly a victory no [...]

Kit Kat Gets Behind Android KitKat With “Kit Kat 4.4″ Candybar Phone Parody Ad & Website

KITKAT KitKat -- the candy bar -- is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named "Android KitKat." Kit Kat has announced its own Kit Kat 4.4, a candy bar positioned as if it were a smartphone, in a parody ad and in a site redesign. Here's how the Kit Kat site looked this morning, when the news of Android KitKat was announced: The Kit Kat site has now been radically changed, transformed as if Kit Kat were a smartphone: Exploring the site using candy crumbs along the side, you discover that like a smarphone, Kit Kat has things like [...]

Yelp Changes Course, Allows Review Writing From Mobile

yelp-logo Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There's an update for Yelp's iOS app that's available now, and it includes a new "Add Review" button on all business profiles. (Yelp says this functionality is "coming soon" for Android app users.) It's a big change for Yelp, which has consistently stuck to its belief that allowing mobile review publishing would lead to lower-quality reviews. That's why Yelp has only allowed leaving tips via its mobile app, and asked users to write full reviews only fr [...]

On YouTube, Funny Ads That Would Never Air On TV About Touchy Subjects

Bodyform With a few exceptions, outside of the Super Bowl, most TV ads I see don't take risks. That's understandable. Targeting a mass audience, advertisers largely choose to play it safe. But YouTube is a playground where taking risks may draw in an audience. Ads become content, even ads about unlikely things like women having their periods, condom use and men wiping their butts. Oh my. HelloFlo: "Like Santa For Your Vagina" Let's start with HelloFlo. If you've never heard of it, perhaps it's because you're a man and without need of feminine hygiene products. If you're a woman, well, you've neve [...]

Yelp More Likely To Filter Extreme Reviews & New Accounts [Study]

yelp-featured Yelp keeps the details of its review filter algorithm secret, for obvious reasons, but a new study suggests that there are some things about the review and the reviewer that are more likely to trigger the filter. Michael Luca and Georgios Zervas recently published a working paper, Fake it Till You Make it: Reputation, Competition, and Yelp Review Fraud, that's based on a study of more than 316,000 Yelp reviews of Boston restaurants. Their study covered more than 3,600 different businesses. They found that Yelp's review filter had hidden more than 50,000 of those, or about 16 percent of a [...] Sues Texas Marketing Firm For Allegedly Posting Fake Car Dealer Reviews

edmunds-com-logo, the popular car-shopping website, is the latest company to take legal action against fake reviews. The company has issued a news release explaining its lawsuit against Humankind Design, a marketing company based in Friendswood, Texas, for "fraud and breach of the membership agreement." Edmunds, which says it manually screens every auto dealer review submitted to its site, claims that Humankind tried to register more than 2,000 accounts and used them to post fake reviews. An Edmunds' spokesperson tells TIME magazine that the fake reviews from Humankind began in Ja [...]

NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation

neverwet-video-featured Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum's NeverWet, the spray that seemingly causes anything to magically resist water. The product's five-minute YouTube video demo has had four million views since it was released a month ago, versus its new 30-second ad-agency produced commercial with at 600 views. The demonstration, which went up on June 16, has company employees, including the CEO, demonstrating various ways the NeverWet hydrophobic coating spray can be used, from waterproofing a toilet bowl scrub brush to coating the [...]

Yelp Sues To Take Down Paid Review Mill

Fake Yelp reviews First brought to our attention by The Daily Dot, Yelp has sued to terminate and collect damages from a site called The site leads with Yelp but it promises to generate fake positive reviews for a range of local directories and social sites including Google +, Citysearch, InsiderPages,, SuperPages, Foursquare, Kudzu, YellowPages as well as Yelp. Yelp has sued for a whole range of alleged illegal activities and violations. The company's objective is to close the site and collect fees and damages. Before the site is taken down -- and it will be -- you should [...]

The Mindset that Makes Online Marketing Work

When I started publishing online back in 1998, I didn't have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage. The first marketing book I read was Seth Godin’s Permission Marketing in 1999, which sparked my "aha" moment regarding how the Internet worked from a marketing standpoint. Godin made it clear that the Internet was a direct-response environment that required an evolved form of direct marketing. You didn't buy mailing lists. You built audiences. Likewise, my company, Copyblogger Media, began a [...]

Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews

Zendesk - has reading online reviews impacted your buying decision According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. The survey, sponsored by Zendesk in the early part of 2013, included responses from 1,046 participants. Respondents had to be in the United States, and had to have experienced a recent customer service issue with a midsized company, either as a consumer or in a business context. Approximately two-thirds of [...]

The New SEO = Social Engagement Optimization

SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for "Search Engine Optimization." The concept of search dates back to the days of cavemen searching for food. So does social interaction and the exchange of information, which inevitably impacts how people search. It's time to add an additional meaning to the Three Letter Acronym of SEO and start teaching this to all the people with C-Level titles (COO, CMO, CTO, CFP & CEOs) in the world. The [...]

Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL

Federated Media logo Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, now claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show Federated was number four, reaching an audience of 186.3 million unique users.   The press release out today says that its uniques have grown to 193 million, according to comScore. That puts it behind only Specific Media and Google. Not long ago, Federated Media moved away from direct sales and banners and shifted its focus to programmat [...]

Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls

While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it's important that you understand their limitations as well as their strengths. (Note: This is part 2 of a 2-part series. See part 1 here.) One challenge is the fact that you can't compare scores in an apples-to-apples way when looking at different geographies. Professionals in Germany are more likely to use Xing rather than LinkedIn for their professional networking needs, putting them at a disadvantage as Xing isn't currently used by any of the social capital scoring services. [...]

Can Social Influence Be Distilled Into A Score? Part I, The Potential

If you're planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising -- how influential is a particular person online? Is it worth reaching out to them? If you've been pondering how to measure or benchmark social media influence, several companies, including Klout, PeerIndex and Kred, are clamoring to assist you in identifying and connecting with influencers with high social capital ranking scores. Even if connecting with influencers isn't an immediate need, the boss might be asking for explanations of your brand's Klout score, [...]

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