Chick-Fil-A’s Brand Image Suffers In Wake Of Family Definition Controversy

chick-fil-a-logo Consumer perception of Chick-Fil-A has dropped significantly in the wake of perceived anti-gay comments made earlier this month by the company's president, a drop that highlights the risks of corporate entities dipping their feet -- or mouths -- into sensitive social/political issues. According to a BrandIndex study by the market research company YouGov, Chick-Fil-A's index score dropped from 65 on July 16th to 39 on July 25th. July 16 is the date that Chick-Fil-A President Dan Cathy told the Baptist Press that the company is "very much supportive of the family -- the biblical definitio [...]

Study: Blogs More Influential Than Social Networks When Women Buy Consumer Electronics

Screen Shot 2012-01-12 at 9.34.50 PM Sixty-nine percent of American women online say they rely on advice they find on blogs when making consumer electronics purchases, versus only 53 percent that say they rely on social networks. That's the conclusion of a recent survey sponsored by BlogHer, the female-oriented blog network. The largest number of respondents (74%) said they most preferred to get information about products by visiting stores, suggesting that educating retail salespeople would be an important part of a consumer electronics marketer's strategy. Next up (61%) was manufacturers' websites. Consumer electronics revie [...]

Twitter Now A Top 3 Site For iPhone Users — Nielsen

Nielsen recently released a collection of Q3 US smartphone data, some of which it had been trickling out in blog posts over the past month or so. It's a bit like a "greatest hits" record. But seeing it all together in one document -- some of the data are based on user surveys and some on behavior -- is striking because it clearly demonstrates how powerful and important mobile is now. In 2009 only 18 percent of US mobile subscribers owned a smartphone. Currently the figure is 44 percent. In 2009 the top mobile handset was the Motorola Razr V3; as 2011 ends it's the iPhone. However Android is [...]

Infographic: What’s The Word On Word Of Mouth Marketing?

Is someone talking about your brand? Relax. Chances are, it's positive. And, it's happening offline. But web site information is a close second to word-of-mouth as influencing decisions. Want a recommendation? Have good customer service. These stats and more were assembled into an infographic from WOMMA, the Word Of Mouth Marketing Association: Want the infographic for yourself? You'll find it here: Infographic - The Word and the World of Customers. [...]

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