Word Of Mouth Marketing
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Kit Kat Gets Behind Android KitKat With “Kit Kat 4.4” Candybar Phone Parody Ad & Website
KitKat — the candy bar — is really getting behind its cross-promotion with the latest version of Android 4.4, which has been named...
Yelp Changes Course, Allows Review Writing From Mobile
Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews....
On YouTube, Funny Ads That Would Never Air On TV About Touchy Subjects
With a few exceptions, outside of the Super Bowl, most TV ads I see don’t take risks. That’s understandable. Targeting a mass...
Yelp More Likely To Filter Extreme Reviews & New Accounts [Study]
Yelp keeps the details of its review filter algorithm secret, for obvious reasons, but a new study suggests that there are some things about the...
Edmunds.com Sues Texas Marketing Firm For Allegedly Posting Fake Car Dealer Reviews
Edmunds.com, the popular car-shopping website, is the latest company to take legal action against fake reviews. The company has issued a news...
NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...
Yelp Sues To Take Down Paid Review Mill
First brought to our attention by The Daily Dot, Yelp has sued to terminate and collect damages from a site called BuyOnlineReviews.net. The...
The Mindset that Makes Online Marketing Work
When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive,...
Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews...
The New SEO = Social Engagement Optimization
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the...
Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL
Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, now claims to be the third largest...
Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you...
Can Social Influence Be Distilled Into A Score? Part I, The Potential
If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising —...
Chick-Fil-A’s Brand Image Suffers In Wake Of Family Definition Controversy
Consumer perception of Chick-Fil-A has dropped significantly in the wake of perceived anti-gay comments made earlier this month by the...
Study: Blogs More Influential Than Social Networks When Women Buy Consumer Electronics
Sixty-nine percent of American women online say they rely on advice they find on blogs when making consumer electronics purchases, versus only...
Twitter Now A Top 3 Site For iPhone Users — Nielsen
Nielsen recently released a collection of Q3 US smartphone data, some of which it had been trickling out in blog posts over the past month or...
Infographic: What’s The Word On Word Of Mouth Marketing?
Is someone talking about your brand? Relax. Chances are, it’s positive. And, it’s happening offline. But web site information is a...
