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Yahoo.com

  • Launched: August 1994
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Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

yahoo-mobile-phones-featured There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of Yahoo itself. Flurry got the nod: When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By [...]


Yahoo Earnings Disappoint, But Search And Mobile Revs Up

Yahoo Q2 earnings Yahoo's second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an $394 million, ex-TAC, down  7 percent YoY Search revenue was $428 million, ex-TAC, up 6 percent YoY As indicated search revenues were up and so were CPCs. This was the 10th quarterly increase in search revenue for Yahoo, said [...]


Yahoo Enters Viewable Impression Market With Prime View

yahoo-purple-y-logo Yahoo's latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis -- brands pay only when their ads are visible on users' screens. The product, Yahoo Prime View is available for desktop display ad inventory on Yahoo sites and only in the U.S. at this time. According to a Yahoo spokesperson, Prime View relies on proprietary technology, and the viewable impressions methodology is accredited by the Media Rating Council (MRC). The digital advertising industry's moves toward using viewability as the basis for ad costs stems from concerns that advertis [...]


Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini

tumblr-featured In a sign of how Yahoo's new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company's ad growth plans, Yahoo announced today that Yahoo Gemini will power the syndication of Tumblr Sponsored Posts across Yahoo content. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across Yahoo and Tumblr, which reach more than 800 million average monthly visitors. Tumblr Sponsored Posts are now integrated and available through Yahoo Gemini, the industry’s only marketplace where advertisers can buy mobile search and native advertising. [...]


Flickr To Terminate Facebook & Google Logins After June 30th

flickr-dots-icon-200px Yahoo has worked hard to turn Flickr back into a social image sharing threat again. The most recent Flickr 3.0 apps are beautiful, feature rich, and after June 30th, you'll need to have a Yahoo account to access them. In Yahoo's attempt to push their own usernames (gathering user data & insights in the process) Flickr is the newest product that will be adhering to the log-in directive. The first implementation of the all Yahoo usernames occurred with the ever popular Pick'Em NCAA college app back in March. Flickr currently supports Yahoo, Google and Facebook logins. While this sh [...]


Yahoo Launching Video Service To Compete With YouTube This Summer

yahoo-featured According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google's YouTube. "For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators," writes Ad Age reporter Tim Peterson. Peterson goes on to say YouTube creators have a history of being displeased with YouTube's standard revenue split, with Google getting 45 percent of ad revenue. Ad Age claimed Yahoo is [...]


Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

Yahoo_Logo Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now coming from mobile devices, the company says the ads were designed specifically for mobile, but will also appear on desktops. When users tap on the ad, it will either transition to a full-screen visual (as shown in the Netflix example above) or take t [...]


What Will Yahoo Buy With Its Alibaba Billions?

yahoo-new-logo-featured When Chinese e-commerce powerhouse Alibaba goes public in what is likely to become the biggest internet IPO ever, Yahoo will reap a massive cash windfall. The company is required to sell half its remaining roughly 23 percent of Alibaba. Yahoo bought a 40 percent stake in Alibaba in 2005. The company was then worth $2.5 billion. Today it's valued at more than $200 billion (but that ultimately will depend on the IPO). Thus Yahoo could stand to make up to $12 billion when Alibaba's shares start trading publicly (before taxes). When Yahoo sold its first batch of Alibaba shares, essentiall [...]


Yahoo Ditches “Do Not Track”: Lack Of Standards Said Too Confusing

yahoo-purple-y-logo Yahoo announced Wednesday that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the user privacy setting in the online ecosystem. "As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry." The change is framed as a move towa [...]


Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts

newfronts-2014-600px Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York -- digital's answer to traditional TV's splashy Upfronts. We've reported on each event. Below is a compilation of statements from the executives that presented along with some of the stats highlighted during the events. Buzzfeed Buzzfeed's first NewFront featured three brand representatives sharing their experiences of working with the viral pioneer to create sharable branded videos. The company is ramping its video production st [...]


Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts

Yahoo NewFront Presentation 2014 Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the audience before rolling out the company's latest offerings, CMO Kathy Savitt, said Yahoo is the partner that connects advertisers with users at scale across devices and platforms. Yahoo's video content pillars are Yahoo Originals, Live, Digital Magazines and Prem [...]


Video, Detailed Photo Data & Simple Sharing Highlight The Sexy New Flickr 3.0 App

Flickr-App Remember when the entire Internet asked Marissa Mayer, Yahoo CEO, to make Flickr awesome again? Well it turns out that she was listening. YesterdayYahoo released a new, beautiful version of their Flickr app for iOS and Android. The app is  chock full of helpful features and tools that appeal to the photography community. Here's a look at some of the biggest improvements: Video Hits Flickr The biggest change that will affect users is the ability to include video. A slick interface allow users to capture HD video from within the app and upload it directly to Flickr. The video can [...]


Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month

yahoo-featured Yahoo COO and former Googler Henrique de Castro was fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and surprise) about the size of his golden parachute, which Forbes said was worth a whopping $109 million. He wasn't eligible for all of it, however, given a four year vesting period. He was the first significant hire Mayer made as Yahoo CEO. USAToday reports that de Castro actually collected $58 million -- or the equivalent of $3.87 million per month for the 15 months of his brief tenure at Yahoo. Much of that compensation was tied up in Yahoo stock. [...]


Yahoo Q1 Beats Expectations, Search Stronger Than Display

yahoo-featured Today, Yahoo posted quarterly revenues of $1.13 billion. That's down 1 percent year over year but still modestly beat financial analysts' consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these results and others see them as mediocre. Both search and display revenue were up year over year. Display revenue was up slightly (ex-TAC) but price per display ad was down. While display was somewhat soft, search was a st [...]


Updated: Email Senders Stymied By Yahoo’s Adoption Of Anti-Spoofing Measure

yahoo-mail-600 Note: since this story was originally published, we received a response from Yahoo regarding this change, and we have incorporated the additional information below. Small businesses using Yahoo.com email addresses to send to their customers or prospects have run into significant trouble getting messages delivered this week, since Yahoo Mail instituted a security change that's resulted in an untold number of bounces. And the problem isn't likely to be short-lived, as these bounces may result in recipients being removed from email lists entirely, due to their addresses' bouncing. This coul [...]


The Email That Microsoft’s Cortana Assistant Won’t & Can’t Read: Yahoo Mail

cortana big Microsoft's new cool Cortana personal assistant uses information from within your email to make recommendations and provide predictive suggestions. That is, unless you use Yahoo Mail. As it turns out, Microsoft is forbidden from  "reasoning" on Yahoo Mail for contractual reasons. I'm still gathering more of the details, but Microsoft representatives told me that the prohibition is tied some Microsoft-Yahoo contract that's old, that predates Windows Phone, but which is still in force. Part of how Cortana operates is by reading through email on a Windows Phone device, then extracting info [...]


Toppling Yahoo, Google Back On Top Of comScore Top 50

yahoo-google After several months that saw Yahoo atop comScore's top 50 US desktop rankings, Google has reclaimed the number one position. That's according to comScore's February's traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo's total, however, the site would still have the greatest US desktop reach by something more than 20 million uniques. Below are last month's figures for comparison. There's a high degree of stability on this list. However, the New York Times digital seems to have jumped eight p [...]


Yahoo Wants To “Tell Better Stories” With New Motion Ads

yahoo-motion-600 This morning, Yahoo debuted a new ad format that introduces "subtle animation for brand story telling." Called "Motion Ads," they'll display on the Yahoo homepage, vertical category homepages and the Yahoo login page. The example ad below for Kraft Singles depicts a warm grilled cheese sandwich with steam rising from the melted cheese. (It does look tasty, though you'll probably want to make the sandwich at home with real Cheddar.) The animation gives the display unit more creative horsepower -- or cheese power in this case. I noticed this ad over the weekend and did a double take on th [...]


Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins

Yahoo-Large Looking to play the ever popular Yahoo Tourney Pick'Em during this season's NCAA college basketball tourney? Turns out that you'll find yourself setting up an official Yahoo account as starting with Tourney Pick'Em Google and Facebook Logins will no longer be accepted. Yahoo is planning on removing all of the Facebook and Google login functionality in a move to heighten the overall user experience. This latest move by CEO Marissa Mayer who has been shaking up nearly everything from search to company culture to acquisitions. According to an official statement to Reuters Yahoo stated the foll [...]


Tumblr Appoints “Director Of Media,” Has Twitter Envy

Sistani Tumblr Facebook, Twitter and Google are all increasingly vying for TV and entertainment industry money. And the competition is intensifying. One example is Google muscling in on Twitter's turf with American Idol voting last night. Yahoo's Tumblr also wants in on the action. Yesterday Yahoo announced that it had appointed Sima Sistani "director of media." Sistani had been director of "mobile growth operations" at Tumblr parent Yahoo. More importantly for her new role, Sistani has a background in film and TV, having worked for cable network Plum TV and at talent agency CAA from 2003 to 2006. [...]


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