Yahoo Logo - 2013 update

Yahoo.com

  • Launched: August 1994
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Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace

Yahoo has announced a new ad marketplace that combines mobile search and native ads. It's called Yahoo Gemini and it's available as part of Yahoo Ad Manager, the company's existing self-service ad buying platform. Here's how the blog post from Yahoo's Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini: With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving great [...]


Yahoo Strikes Deal With Mocean Mobile To Form New Premium Mobile Marketplace

yahoo-purple-y-logo In an ad coup for Yahoo, its new Ad Exchange, launched at CES, will now power the new Mocean Mobile Marketplace. The nearly 5-year-old mobile ad serving platform, Mocean Mobile, will gain RTB capabilities and Yahoo gets access to Mocean's deep mobile ad inventory. Yahoo announced the deal, saying, "We are combining Mocean Mobile’s premium mobile inventory with our real-time programmatic buying and precise targeting capabilities. Mocean Mobile brings top-tier publishers to the Yahoo Ad Exchange -- from Nokia to Univision -- reaching more than one billion mobile devices." Brian Silver, V [...]


Yahoo’s Q4 and FY Revenues Down But Earnings Beat

yahoo-featured This afternoon, Yahoo reported a mixed quarter. The company had revenues of $1.26 billion in Q4 2013. That was a 6 percent drop from a year ago. For the full year, Yahoo earned roughly $4.7 billion, another 6 percent decrease compared to 2012. Yahoo earnings per share dramatically beat Wall Street estimates ($0.46 vs. $0.38). However, the contraction of Yahoo's display business (9 percent year-over-year) caused the stock to fall somewhat in after-hours trading. Net earnings for Q4 were $348 million, a 28 percent increase vs. 2012. However, net earnings in 2013 overall were just un [...]


When Gmail Went Down, Yahoo Poked Fun On Twitter, Then Apologized

yahoo-laughing-joke-featured Gmail was down briefly today, and Yahoo -- which suffered its own and much longer-lasting email woes recently -- still decided it was a good opportunity to have some fun, tweeting about the failure then later apologizing. Yahoo shared the news to its Twitter followers that "Gmail is temporarily unavailable," with a picture of the Gmail error page, as shown above. The tweet has since been deleted. Perhaps it might have been argued that Yahoo wasn't meaning to poke fun at all but be informative. However, that seemed unlikely (and especially so given Yahoo's apology). There was little reaso [...]


Yahoo Makes Secure Search The Default

yahoo-new-logo-featured Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how "referrer" data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity. Yahoo.com Goes Secure The switch only seems to be happening on Yahoo.com, not on other Yahoo properties I've checked like Yahoo UK, Yahoo Germany, Yahoo France or Yahoo Japan. Yahoo did confirm to us that the switch happened but didn't clarify on exact [...]


Yahoo’s De Castro Shown The Door By CEO Mayer

de Castro USAToday, among others, reported yesterday that Yahoo COO Henrique de Castro "stepped down" from his role, in the wake of Yahoo's decline from number two to number three (after Google and Facebook) in online advertising. Stepped down is polite. Yahoo CEO Marissa Mayer bounced him out the door. In an internal memo, published on Re/Code, Mayer says "I made the difficult decision that our COO, Henrique de Castro, should leave the company. I appreciate Henrique’s contributions and wish him the best in his future endeavors.” There's no ambiguity there. None of the usual "wants to spend [...]


Will Aviate Become “Yahoo Home” Or “Yahoo Now”?

Aviate One of the most interesting things announced by Yahoo yesterday was the acquisition of the "intelligent [Android] home screen" Aviate. Aviate was in private beta, but I had a chance to use it for a week last year. It's clear that Yahoo could do a number of interesting things with the acquisition. The question is: will the company "go for it"? First, what is Aviate? Aviate is a home screen replacement for Android devices. It organizes all installed apps by category into a bookshelf-like display. It's personalized, time and location aware. It changes throughout the day and presents informa [...]


Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold

yahoo-featured Yahoo announced several new advertiser initiatives during CEO Marissa Mayer's keynote at CES in Las Vegas today. The company is putting an umbrella over its disparate ad formats and buying gateways called "Yahoo Advertising." The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo ads more appealing. The ad platform is backed by Yahoo's user data and analytics tools for audience targeting and performance analysis. Yahoo's favorite ad buzzword these days is "native advertising," and Mayer announced more native advertising opportunit [...]


What’s Yahoo? Mayer Says “Search, Communications, Digital Magazines & Video”

BdaDjj0CYAAlIR2 It's been a question that's haunted three Yahoo CEOs when asked in recent years: "What's Yahoo." Today, during her CES keynote, Yahoo CEO Marissa Mayer came closest to a clear, simple answer: "Search, communications, digital magazines & video." Unsaid was ads as a major area. And missing-in-action: social. There were the four main areas that make up Yahoo; and, while having four big areas still may seem complex, it's still a long way toward narrowing down the mish-mash of various Yahoo services that at times seem to have gone in various directions. Below, some further and quick t [...]


Marissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & More

In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer -- with help from various Yahoos -- announced new native ads for Tumblr powered by Yahoo Advertising, a Yahoo Audience Ads system to target ads across Yahoo and partner sites, as well as a new Yahoo Tech site, a Yahoo News Digest app and more. Below, our live blog of the event. We'll also have more detailed articles on some of these announcements to follow. Here are links to Yahoo announcements about them: Introducing the new Yahoo Advertising & Powering Tumblr Sponsored Posts We’re Cooking Up Somethi [...]


Yahoo Ad Network Charged With Distributing Malware To Millions Of Users Outside Of US

yahoo-y-logo-2013 According to a report this weekend on Washington Post's technology blog The Switch, two Netherland internet security firms revealed that Yahoo's advertising servers were inadvertently distributing malware. According to a statement from a Yahoo spokesperson sent to the Washington Post: At Yahoo, we take the safety and privacy of our users seriously. We recently identified an ad designed to spread malware to some of our users. We immediately removed it and will continue to monitor and block any ads being used for this activity. The statement from Yahoo prompted a follow-up report by the Wa [...]


Yahoo Expands Programmatic Capabilities With New DSP Partnerships

yahoo-purple-y-logo Today, Yahoo announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid Manager and The Trade Desk, Inc. are joining as launch partners to give advertisers self serve access to guaranteed ad inventory on Yahoo sites such as Yahoo Finance, Yahoo News and Yahoo Sports. Advertisers will also have access to non-guaranteed inventory through the DSP partners. Several agency partners are already integrate with Yahoo Programmatic Guaranteed, including Accuen, Amnet, Magna Global, Merkle and Neo@Ogilvy. Greg Williams, Co-Found [...]


Confirmed: Katie Couric To Become “Face Of Yahoo News”

Katie Couric Yahoo Though it was widely reported last week, this morning Yahoo confirmed that Katie Couric would join the company as "Global Anchor." CEO Marissa Mayer made the announcement on the company's Tumblr blog: In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime talk show, Katie. As Global Anchor, Katie joins Megan Liberman,David Pogue, Matt Bai and our incredibly talented editorial team in pioneering a new chapter of digital journalism. At Yahoo, we are investing in bringing our users the absolute best content and vi [...]


Report: Katie Couric Exits $40 Million Deal With ABC For Yahoo

Screen Shot 2013-11-22 at 3.08.08 PM Yahoo CEO Marissa Mayer is raiding the world of traditional media to build a roster of top talent to add prestige and new (video) content to the Yahoo brand. Roughly a month ago, Mayer poached long-standing New York Times columnist David Pogue to help boost and build out new technology news coverage for the site. Now, she's landed a bigger fish: ABC's Katie Couric. According to The Hollywood Report, Couric is negotiating an end to her more than $40 million deal with the network that featured her on her own interview talk show and in occasional ABC news segments. Mayer personally recru [...]


Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

Chitika logo Nov 2013 After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online ad click-through rates by referring domains. According to the report, Google's online ad CTR amounted to only 17 percent of Ask.com's CTR when it came to referring domains. Yahoo and Bing also followed Ask.com, averaging 28 percent each. "We observed Ask.com referred visitors [...]


Yahoo Rolls Out New HD Image Ads

yahoo-purple-y-logo Yahoo launched new Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple Yahoo properties, including Yahoo Sports, omg!, Yahoo Music, and Yahoo TV. According to the announcement, the new ad formats can be viewed on both desktops and mobile devices, adapting any screen size. Yahoo claims: These new ads deliver high-quality brand images that are as engaging as the surrounding content, bringing the beautiful full-page ads you might expect from a favorite magazine to the digital world.  Yahoo says FIAT, Sony [...]


Yahoo Is About To Do A Garage Sale For 100+ Unused Domains

yahoo-purple-y-logo Unwanted and unused goods are a staple of garage sales, but it usually involves things like old clothes, games, toys and maybe even some old electronics. And that stuff usually fetches a fraction of the original price. Yahoo found some unwanted and unused goods, and is putting them up for auction. The big difference in Yahoo's garage sale is that it's selling some premium domains and they're going to sell for a lot more than what they cost to register. Yahoo is calling this week-long auction "Domainapalooza," and it all starts tomorrow. The auction will end on November 21st. Some o [...]


Yahoo Inks Video Content And Ad Targeting Deal With Starcom

In the deal announced today, Yahoo and Publicis Groupe's Starcom division will work together to develop and target unique video content for Starcom's brand clients on Yahoo properties. Starcom will have access to Yahoo's trove of search data to inform the types of content that resonates with consumers based on their own brands' data. In addition to Yahoo's data and development resources, Starcom will also receive exclusive measurement and reporting on the video units, according to the announcement: Yahoo and Starcom will use viewership data as well as brands’ audience data to create and [...]


Yahoo #1 For Third Straight Month — comScore

yahoo-y-logo-2013 Yahoo was named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn't fully be explained by comScore or others. It happened again in August. Yahoo is once again the top US internet site in terms of consumer reach and traffic for the third straight month. Tumblr is reported separately (at #30). If it were folded in to Yahoo's total the company would have more than 40 million more monthly uniques than #2 Google. Yahoo is also at the top of comScore's "Ad Focus" rankings, which measure the reach of online ad networks. [...]


NY Times Loses Star Tech Writer Pogue To Yahoo

david pogue Yahoo has apparently lured star tech journalist David Pogue away from the NY Times. Yahoo CEO Marissa Mayer posted the news on Tumblr this morning: I am thrilled to announce that award-winning columnist, best-selling author, and TV host David Pogue will be joining Yahoo. David will lead a major expansion of consumer tech coverage on Yahoo and will publish columns, blog posts and video stories that demystify the gadgets, apps and technology that power our users’ daily lives. Yahoo is in a unique position to bring to life great editorial about the technology consumers are using every day [...]


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