Yahoo Logo - 2013 update

Yahoo.com

  • Launched: August 1994
  • NASDAQ: YHOO

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Yahoo Expands Programmatic Capabilities With New DSP Partnerships

yahoo-purple-y-logo Today, Yahoo announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid Manager and The Trade Desk, Inc. are joining as launch partners to give advertisers self serve access to guaranteed ad inventory on Yahoo sites such as Yahoo Finance, Yahoo News and Yahoo Sports. Advertisers will also have access to non-guaranteed inventory through the DSP partners. Several agency partners are already integrate with Yahoo Programmatic Guaranteed, including Accuen, Amnet, Magna Global, Merkle and Neo@Ogilvy. Greg Williams, Co-Found [...]


Confirmed: Katie Couric To Become “Face Of Yahoo News”

Katie Couric Yahoo Though it was widely reported last week, this morning Yahoo confirmed that Katie Couric would join the company as "Global Anchor." CEO Marissa Mayer made the announcement on the company's Tumblr blog: In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime talk show, Katie. As Global Anchor, Katie joins Megan Liberman,David Pogue, Matt Bai and our incredibly talented editorial team in pioneering a new chapter of digital journalism. At Yahoo, we are investing in bringing our users the absolute best content and vi [...]


Report: Katie Couric Exits $40 Million Deal With ABC For Yahoo

Screen Shot 2013-11-22 at 3.08.08 PM Yahoo CEO Marissa Mayer is raiding the world of traditional media to build a roster of top talent to add prestige and new (video) content to the Yahoo brand. Roughly a month ago, Mayer poached long-standing New York Times columnist David Pogue to help boost and build out new technology news coverage for the site. Now, she's landed a bigger fish: ABC's Katie Couric. According to The Hollywood Report, Couric is negotiating an end to her more than $40 million deal with the network that featured her on her own interview talk show and in occasional ABC news segments. Mayer personally recru [...]


Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

Chitika logo Nov 2013 After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10 to evaluate online ad click-through rates by referring domains. According to the report, Google's online ad CTR amounted to only 17 percent of Ask.com's CTR when it came to referring domains. Yahoo and Bing also followed Ask.com, averaging 28 percent each. "We observed Ask.com referred visitors [...]


Yahoo Rolls Out New HD Image Ads

yahoo-purple-y-logo Yahoo launched new Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple Yahoo properties, including Yahoo Sports, omg!, Yahoo Music, and Yahoo TV. According to the announcement, the new ad formats can be viewed on both desktops and mobile devices, adapting any screen size. Yahoo claims: These new ads deliver high-quality brand images that are as engaging as the surrounding content, bringing the beautiful full-page ads you might expect from a favorite magazine to the digital world.  Yahoo says FIAT, Sony [...]


Yahoo Is About To Do A Garage Sale For 100+ Unused Domains

yahoo-purple-y-logo Unwanted and unused goods are a staple of garage sales, but it usually involves things like old clothes, games, toys and maybe even some old electronics. And that stuff usually fetches a fraction of the original price. Yahoo found some unwanted and unused goods, and is putting them up for auction. The big difference in Yahoo's garage sale is that it's selling some premium domains and they're going to sell for a lot more than what they cost to register. Yahoo is calling this week-long auction "Domainapalooza," and it all starts tomorrow. The auction will end on November 21st. Some o [...]


Yahoo Inks Video Content And Ad Targeting Deal With Starcom

In the deal announced today, Yahoo and Publicis Groupe's Starcom division will work together to develop and target unique video content for Starcom's brand clients on Yahoo properties. Starcom will have access to Yahoo's trove of search data to inform the types of content that resonates with consumers based on their own brands' data. In addition to Yahoo's data and development resources, Starcom will also receive exclusive measurement and reporting on the video units, according to the announcement: Yahoo and Starcom will use viewership data as well as brands’ audience data to create and [...]


Yahoo #1 For Third Straight Month — comScore

yahoo-y-logo-2013 Yahoo was named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn't fully be explained by comScore or others. It happened again in August. Yahoo is once again the top US internet site in terms of consumer reach and traffic for the third straight month. Tumblr is reported separately (at #30). If it were folded in to Yahoo's total the company would have more than 40 million more monthly uniques than #2 Google. Yahoo is also at the top of comScore's "Ad Focus" rankings, which measure the reach of online ad networks. [...]


NY Times Loses Star Tech Writer Pogue To Yahoo

david pogue Yahoo has apparently lured star tech journalist David Pogue away from the NY Times. Yahoo CEO Marissa Mayer posted the news on Tumblr this morning: I am thrilled to announce that award-winning columnist, best-selling author, and TV host David Pogue will be joining Yahoo. David will lead a major expansion of consumer tech coverage on Yahoo and will publish columns, blog posts and video stories that demystify the gadgets, apps and technology that power our users’ daily lives. Yahoo is in a unique position to bring to life great editorial about the technology consumers are using every day [...]


Yahoo Q3 2013 Earnings Just Beat Expectations, Ad Sales Rise But Prices Fall

yahoo-y-logo-2013 Yahoo reported its Q1 2013 earnings today, with GAAP revenue of $1.4 billion and $1.08 billion excluding traffic acquisition costs and earnings per share of $0.34 for the quarter. All earnings stats were off  from Q3 2012. Still, earnings per share came in just above analyst expectations of $0.33 and revenue hit the target of $1.08. A full snapshot is below. “I’m very pleased with our execution, especially as we’ve continued to invest in and strengthen our core business," said Yahoo CEO Marissa Mayer. "In Q3, we launched new user experiences across many of our digital daily habits -- Y [...]


Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines”

yahoo-new-logo-featured Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn't seen since 2011. Yahoo CEO Marissa Mayer revealed the traffic stats during today's Q3 earnings call, saying that Yahoo's "product sprint and increased engagement effectively erased two years of traffic declines." She shared two separate charts, one for global traffic to Yahoo properties (first chart below) and one specific to U.S. traffic. The data reflect both mobile and desktop traffic, but doesn't include Tumblr (which would push the 2013 numbers much higher for sure). [...]


Yahoo Launches Stream Ads App In Yahoo Commerce Central

Yahoo Stream Ads Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and above users' emails in Yahoo Mail, to the suite of apps available in Yahoo Commerce Central. The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all devices. Yahoo Commerce Central came out earlier this month as a relaunch of Lexity, which the company acquired in July (Yahoo continues to use the Lexity domain). The app suite is integrated into Yahoo Stores; however, the apps are also supported on over 30 other platforms inclu [...]


Promise To Make The New “My Yahoo” Your Home Page, Get Retweeted By CEO Marissa Mayer

marissamayer (marissamayer) on Twitter-1 Promise to switch to the "My Yahoo" personalized home page -- which got a facelift today -- and you might get a retweet from CEO Marissa Mayer. That's the unexpected and individualized marketing campaign that's underway now. Yahoo announced a refresh to its My Yahoo personalized home page today, which provides one-stop shopping for getting your Yahoo mail, sports scores, Flickr photos, a feature to surface content you might like and more. Enter Mayer's personal campaign to spur adoption via her Twitter account. Max Myers tweeted to her that if she retweeted his pledge to make My Yahoo hi [...]


How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure

yahoo-new-logo-featured It was big news last month. For the first time since May 2011, Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this reversal? After doing some digging, there's apparently no clear-cut answer, nor is Yahoo providing one, other than Marissa Mayer took over. But let's explore what we can. Yahoo Resurges I'll start with a chart. Below, as provided by ratings service comScore, is the number of unique visitors in the United States to the Yahoo and Google networks, for each month going back to November 2009. Network means all properties that the [...]


Yahoo Issues First Transparency Report, Shows 42% Of All Data Requests From U.S.

yahoo-us-transparency Yahoo has issued its first transparency report and, not surprisingly, it shows that the U.S. is the source of more governmental requests than any other country. The report covers the first half of 2013, a time when Yahoo says it received almost 43,000 requests from 17 different governments.* The U.S. was the top source with 42 percent of all requests. Yahoo says it received 12,444 total U.S. requests, which affected 40,322 Yahoo accounts. In 37 percent of cases, Yahoo disclosed content in reply to the request -- this could be in the form of words in an email or instant message, photos on [...]


Yahoo! Debuts! New! Logo!

yahoo-new-logo-featured After 18 years without change, and an interminable 30-day countdown of rejected logos, Yahoo has finally unveiled its new logo: Yahoo CMO Kathy Savitt offered this explanation of the change: We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products. It's so whimsical that, not only is the exclamation point still part of the logo, but it's also animated and bounces around before settling in its spot when you visit Yahoo.com. (That teeth-gnashing you might hear is coming from the legions of exclamation p [...]


Yahoo Hires Ned Brody To Lead Ad Business In Americas

ned-brody-200px Yahoo has announced the hiring of Ned Brody as the company's new chief of advertising in North and South America. Brody's official title is Senior Vice President and Head of the Americas, and he'll report to COO Henrique de Castro. Brody said this via Yahoo's news release: Over the last year I've watched what an incredibly talented and passionate team can do with product at Yahoo. I'm excited about the opportunity to drive that kind of change in the advertising business, as well. With the largest set of premium inventory as a starting point, we've got a great opportunity to deliver the [...]


Logo Mania: Pick Your Favorite Yahoo, YouTube Logos

yahoo-logo-change Yahoo has been showing a variety of new logos, one for every day until its September 4 new logo unveiling. The new logo and identity are meant to reflect a "new spirit of innovation" at the company and an updated image. Polling platform/app Polar has been testing all of the logos against the current logo. Of all those tested by Polar (and more than 76,000 user votes) only one has beaten the "old" Yahoo logo -- Day 10 (left below). According to Polar's Dmitry Dragilev the logo above left won soundly: 75% (day 10) to 25% (original). He added, however, that two others have come close. D [...]


New Version Of Yahoo iPhone Flickr App Includes Picture-Perfect Editing Tools For Free

flickr-dots-icon-200px Yahoo has released a new version of the iPhone Flickr App, adding new updates and removing fees for a selection of the professional editing tools. Now users will have access to features like photo enhancement, cropping, sharpening, and color adjustments for free. Noting the iPhone 5 as the most popular camera on Flickr, Yahoo claims the new Flickr App, "Takes full advantage of the depth of capabilities that Apple's iPhone camera has to offer and more." According to Yahoo, many of the new Flickr App features were made possible since the company's acquisition of camera apps KitCam and GhostBi [...]


Yahoo Updates Verticals, Injects More Native “Stream Ads” Into Content

yahoo-logo This morning, Yahoo announced that it had updated seven properties, making them more personalized and adding "stream ads" into the content flow. The redesigned properties are Sports, Movies, Music, TV, omg!, Games and Weather. The properties employ responsive design and will work across platforms, according to the company. Yahoo is aiming for the same thing with its ads, as well. Yahoo, not long ago, redesigned its homepage and added a new content "stream" together with embedded native ads. Here's Yahoo's discussion of stream ads in the updated verticals: With the refreshed Yahoo! S [...]


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