Yahoo Logo - 2013 update

Yahoo.com

  • Launched: August 1994
  • NASDAQ: YHOO

More company news: Business Issues; User Accounts & Profiles.

Yahoo Features & Products

Related stories about Yahoo on Marketing Land:

Yahoo Gives Out Inactive Usernames Via “Wishlists” & Launches “WatchList” With A $1.99 Fee

yahoo-featured Yahoo users who completed a Wishlist for their "dream" Yahoo username/email last month should find out today if they received one of their top five choices. According to the announcement, even if a user didn't win one of the five usernames they submitted on their Wishlist, Yahoo's newly launched Watchlist will offer more opportunities to claim a Yahoo ID. Yahoo's Watchlist allows users to monitor up to five usernames for three years. The company says that if any of the usernames on a Watchlist become available, the user will have 14 days to claim it. Any users who completed a Wishlist will [...]


Yahoo #1 Web Property Again In US, First Time Since May 2011

yahoo-sign-featured ComScore just released its monthly Top 50 US Web properties list today. I've generally stopped looking at this list. But it was pointed out to me by Matt McGee that Yahoo is back at number one. When was the last time Yahoo was number one? We've submitted the question to comScore directly but haven't heard back. In my own investigation (going month to month), I determined that the last time Yahoo was at the top of this list was March, 2008 (May, 2011 is actually the last time Yahoo was number one; see postscript below for comScore statement): In April 2008, Google took over the to [...]


Yahoo Releases A New ToolBar Designed For Quick Access To Weather, Email & Social Networks

Yahoo released a new toolbar today for Firefox, IE and Chrome users in the US. According to the announcement this is the first Yahoo toolbar designed for Chrome. With an updated look and feel, the new toolbar allows users to access search, bookmarks, email, local weather, news and social networks with one click. Users already taking advantage of Yahoo's toolbar only need to do an update. Anyone not currently using a Yahoo toolbar will need to download the new one and customize it by adding preferred feeds, sites and networks. [...]


Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics

In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data "to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks". Marketers haven't been without analytics for Tumblr: the platform itself offers users data though its Activity Pages, and Union Metrics offers analytics options for brands on Tumblr. Part of what sets the Simply Measured partnership apart is that it allows  [...]


Yahoo Updating Their Logo To Reflect The New “Spirit Of Innovation” At The Company

yahoo-logo-change Yahoo announced they are updating their logo on September 4th at 9pm PST, and over the next thirty-days, they will be showcasing a variation a day of the logo on their home page. The day one logo is shown here, and each day, Yahoo will change the logo in an effort to have "some fun while honoring the legacy of the present logo." Yahoo won't share the final logo with us yet, but promises the new logo will retain the color purple, the iconic exclamation point and the famous yodel. Here is a video of some of the logos Yahoo will be displaying over the 30-day period: Again, the new [...]


Yahoo Names Bernardo Hernández To Lead Flickr

flickr-logo Marissa Mayer has chosen former Googler and Spanish entrepreneur Bernardo Hernández to lead Yahoo's photo-sharing unit Flickr. Before coming to Yahoo, Hernández managed Google's Zagat property. AllThingsD.com reports that Hernández has actually been at Yahoo for a number of weeks,  "...but did not have a specific role until now." Hernández's first Internet venture idealista.com, has grown to become Spain's leading real estate online portal. He has acted as a Business Angel investor for a number of startups, including Floresfrecas.com, Planetaki.com, and the leading social network [...]


Yahoo Ranks No. 16 On Top 25 Companies For Work-Life Balance, Google Fails to Make List

Glassdoor top 25 work-life balance logo Job seekers looking for more of a work-life balance in their next career may want to avoid positions with Facebook, Google and Apple. The online jobs and career community website Glassdoor has released its 2013 Top 25 Companies for Work-Life Balance report, and not one of the three leading tech giants made the list. After eliminating their work-from-home policy earlier this year, Yahoo still broke the top 20, ranking No. 16, three spots after AOL at No. 13. A Yahoo senior software engineer based in Sunnyvale, California had a number of positive things to say about the company, commenting th [...]


Yahoo Buys Mobile Ad Tech, Now What About Reach?

yahoo-mobile-phones-featured After Yahoo reported flat Q2 revenues (and negative display revenues) yesterday, financial analysts and reporters began asking how the company might generate new revenue growth and where that growth might come from. There are a number of areas potentially. Search is one, video advertising is another and mobile is yet another. Accordingly, earlier this morning, the company announced it had acquired mobile ad-tech startup AdMovate. The idea is that AdMovate will help Yahoo deliver more targeted ads on its various mobile apps and mobile Web properties. Here's how AdMovate described what it [...]


Yahoo Reports Mixed Q2 Results, Display Down But Search Up

yahoo-earnings-analytics-business-featured Yahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was $1.135 million, which is down 7 percent vs. last year. Revenue ex-TAC was $1.071 million. Display ad revenue came in at $423 million, representing an 11 percent decline compared to $473 million last year. By contrast, search revenue gained: $403 million in Q2, a 5 percent increase vs. $385 million last year. Paid search clicks increased 21 percent, but PPC prices declined 8 percent vs. a year ago. Yahoo said that during the quarter it repurcha [...]


Mayer Doing Terrific Job At Yahoo But Skeptics Remain

marissa-mayer-purple-featured The reviews of Marissa Mayer's first year at Yahoo are generally mixed. Most pundits, financial analysts and observers praise her for injecting new energy into Yahoo, focusing on mobile and bringing on new talent, mostly by way of "acqu-hires." However there are others who say for all the good she's done she has yet to prove she can put revenues back on a meaningful growth track. Yahoo announces second quarter earnings later today. And it does face challenges in both the search and display ad markets -- online and in mobile. However Mayer's first year has to be seen as an almost unqualified [...]


Union Metrics Adds New Features To Tumblr Analytics Tool & Offers First Time Ever Free Accounts

tumblr logo Originally released in November 2012, the Union Metrics Tumblr analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate Google Analytics into the Tumblr analytics dashboard, accessing their blog's web traffic metrics alongside content engagement performance. According to the announcement, the new features, "...complement existing detailed interaction and influencer analytics coupled with competitor blog and keyword tracking." Union Metrics is also rolling out a new tier to their paid subscription plans, along with o [...]


Yahoo Opens Wishlist For Inactive Usernames, Hopes To Avoid Identity Cataclysm

If you have an inactive Yahoo username/email address, it could end up in someone else's hands about a month from now. And that could create all kinds of havoc if the new owner of your old username decides to use it to try to recover old online passwords of yours that might still be associated with that Yahoo address. Yahoo announced a new username wishlist tool today that allows existing Yahoo account holders to put in claims on up to five inactive usernames. It comes about a month after Yahoo announced plans to recycle usernames. There's no public list of the inactive names; you just pr [...]


Major Ad Networks Sign Anti-Piracy Best Practices Aimed To Starve Piracy Sites Of Ad Revenues

copyright-piracy-cd In a move to combat online piracy and copyright infringement, leading ad networks have agreed to a set of best practices set to cut-off ad revenues from sites hosting pirated media or promoting the sale of counterfeit drugs. The participating ad networks include Google, Yahoo!, Microsoft, 24/7 Media, Adtegrity, AOL, Condé Nast and SpotXchange. Pressure has been mounting on Google, in particular, and the online ad network industry in general to combat online counterfeiting and copyright infringement. Brandon Bailey of SiliconBeat reports many critics are still not satisfied with the [...]


Yahoo Launches Unified Top Bar Navigation Across Most Properties

Yahoo logo Yahoo has officially launched its unified top bar across most, if not all, of their priorities. Yahoo began modernizing its look in February, part of Marissa Mayer's new goals for the company, and included in that was to give Yahoo a more unified top navigation bar across its many properties. Yahoo started widely testing this last week and now it appears to be live across all properties. Here is an animated GIF showing the Yahoo.com home page, Yahoo News, Yahoo Groups, Yahoo Answers and even external brands like Flickr, with the unified top bar: This is similar to Google's unifica [...]


Yahoo Begins Testing New Consistent Top Bar Navigation Throughout Properties

Yahoo logo Yahoo launched a new Yahoo News design this morning as part of their effort to modernize their look. Part of that is to build a consistent top bar navigation throughout all the Yahoo properties, which you can see on Yahoo's home page and now news section. Techno-net discovered a test where Yahoo is testing that new top bar navigation throughout more of Yahoo's main properties, such as Yahoo Finance, Sports, Answers and so on. Here is a picture of the Yahoo Finance section with the new top bar: Here is a picture without the new top bar: Here is a video of the changes through [...]


The New Yahoo News, Now With More Homepage

Yahoo logo Earlier today Yahoo announced a newly redesigned Yahoo News site. Graphics are larger and there's more white space at the article level. It may feel too spartan for some and yet too cluttered for others. Design is hard. Regardless, it's more consistent with the look of the new Yahoo homepage. And like the homepage it's intended to become more personalized over time -- through a mix of explicit and implicit actions and inferences. According to the Yahoo tumblr post: The first thing that you’ll notice about the new Yahoo! News is that it was designed around your interests and preference [...]


Yahoo: We Take User Privacy Seriously Too!

yahoo-legal Following missives from Google, Facebook, Microsoft and Apple over the past 72 hours, Yahoo issued its own disclosure statement last night about law-enforcement data requests. Signed by CEO Marissa Mayer and General Counsel Ron Bell, the statement said that there had been "between 12,000 and 13,000" data requests during the past six months: We’ve worked hard over the years to earn our users’ trust and we fight hard to preserve it. To that end, we are disclosing the total number of requests for user data that law enforcement agencies in the U.S. made to us between December 1, 2012 and [...]


As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?

yahoo-billboard-featured Did you know Yahoo scans email to do contextual ad targeting similar to the way Google does for Gmail? That wasn't on my radar, but it is now, as the company is ending older versions of Yahoo Mail and forcing everyone to use the latest version, where terms of service allow for this type of targeting. Yahoo's Terms Allow Email Scan & Targeting The folks at rival StartMail (which is not yet live) sent up the red flag. We got an email highlighting the change. From StartMail's release: As of June 1, all Yahoo email users are required to upgrade to the company's newest platform, which allow [...]


Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]

brandz-top-100 Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands. This is the eighth year that Brandz has compiled its list, which comes from research involving two million consumers and more than 10,000 brands, the company says. Apple tops the list again this year, with Google moving up from third place to second. Microsoft was ranked fifth last year, but fell to seventh this time around. IBM, at No. 3, is the fourth technology company in the top 10. [...]


Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads

flickr-dots-icon-200px It looks like there's something more to today's series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads. As you probably heard, Flickr has upped its base storage for all users to an astonishing one terabyte of data. And that's free. No charge. Zip. Gratis. It's a dramatic change to Flickr's previous account tiers. Before today, Flickr Pro accounts ran about $25 per year and included several benefits that Free accounts didn't have: unlimited photo and video uploads unlimited storage unlimited bandwidth [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!