Yahoo Logo - 2013 update

Yahoo.com

  • Launched: August 1994
  • NASDAQ: YHOO

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Yahoo Q3 2013 Earnings Just Beat Expectations, Ad Sales Rise But Prices Fall

yahoo-y-logo-2013 Yahoo reported its Q1 2013 earnings today, with GAAP revenue of $1.4 billion and $1.08 billion excluding traffic acquisition costs and earnings per share of $0.34 for the quarter. All earnings stats were off  from Q3 2012. Still, earnings per share came in just above analyst expectations of $0.33 and revenue hit the target of $1.08. A full snapshot is below. “I’m very pleased with our execution, especially as we’ve continued to invest in and strengthen our core business," said Yahoo CEO Marissa Mayer. "In Q3, we launched new user experiences across many of our digital daily habits -- Y [...]


Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines”

yahoo-new-logo-featured Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn't seen since 2011. Yahoo CEO Marissa Mayer revealed the traffic stats during today's Q3 earnings call, saying that Yahoo's "product sprint and increased engagement effectively erased two years of traffic declines." She shared two separate charts, one for global traffic to Yahoo properties (first chart below) and one specific to U.S. traffic. The data reflect both mobile and desktop traffic, but doesn't include Tumblr (which would push the 2013 numbers much higher for sure). [...]


Yahoo Launches Stream Ads App In Yahoo Commerce Central

Yahoo Stream Ads Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and above users' emails in Yahoo Mail, to the suite of apps available in Yahoo Commerce Central. The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all devices. Yahoo Commerce Central came out earlier this month as a relaunch of Lexity, which the company acquired in July (Yahoo continues to use the Lexity domain). The app suite is integrated into Yahoo Stores; however, the apps are also supported on over 30 other platforms inclu [...]


Promise To Make The New “My Yahoo” Your Home Page, Get Retweeted By CEO Marissa Mayer

marissamayer (marissamayer) on Twitter-1 Promise to switch to the "My Yahoo" personalized home page -- which got a facelift today -- and you might get a retweet from CEO Marissa Mayer. That's the unexpected and individualized marketing campaign that's underway now. Yahoo announced a refresh to its My Yahoo personalized home page today, which provides one-stop shopping for getting your Yahoo mail, sports scores, Flickr photos, a feature to surface content you might like and more. Enter Mayer's personal campaign to spur adoption via her Twitter account. Max Myers tweeted to her that if she retweeted his pledge to make My Yahoo hi [...]


How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure

yahoo-new-logo-featured It was big news last month. For the first time since May 2011, Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this reversal? After doing some digging, there's apparently no clear-cut answer, nor is Yahoo providing one, other than Marissa Mayer took over. But let's explore what we can. Yahoo Resurges I'll start with a chart. Below, as provided by ratings service comScore, is the number of unique visitors in the United States to the Yahoo and Google networks, for each month going back to November 2009. Network means all properties that the [...]


Yahoo Issues First Transparency Report, Shows 42% Of All Data Requests From U.S.

yahoo-us-transparency Yahoo has issued its first transparency report and, not surprisingly, it shows that the U.S. is the source of more governmental requests than any other country. The report covers the first half of 2013, a time when Yahoo says it received almost 43,000 requests from 17 different governments.* The U.S. was the top source with 42 percent of all requests. Yahoo says it received 12,444 total U.S. requests, which affected 40,322 Yahoo accounts. In 37 percent of cases, Yahoo disclosed content in reply to the request -- this could be in the form of words in an email or instant message, photos on [...]


Yahoo! Debuts! New! Logo!

yahoo-new-logo-featured After 18 years without change, and an interminable 30-day countdown of rejected logos, Yahoo has finally unveiled its new logo: Yahoo CMO Kathy Savitt offered this explanation of the change: We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products. It's so whimsical that, not only is the exclamation point still part of the logo, but it's also animated and bounces around before settling in its spot when you visit Yahoo.com. (That teeth-gnashing you might hear is coming from the legions of exclamation p [...]


Yahoo Hires Ned Brody To Lead Ad Business In Americas

ned-brody-200px Yahoo has announced the hiring of Ned Brody as the company's new chief of advertising in North and South America. Brody's official title is Senior Vice President and Head of the Americas, and he'll report to COO Henrique de Castro. Brody said this via Yahoo's news release: Over the last year I've watched what an incredibly talented and passionate team can do with product at Yahoo. I'm excited about the opportunity to drive that kind of change in the advertising business, as well. With the largest set of premium inventory as a starting point, we've got a great opportunity to deliver the [...]


Logo Mania: Pick Your Favorite Yahoo, YouTube Logos

yahoo-logo-change Yahoo has been showing a variety of new logos, one for every day until its September 4 new logo unveiling. The new logo and identity are meant to reflect a "new spirit of innovation" at the company and an updated image. Polling platform/app Polar has been testing all of the logos against the current logo. Of all those tested by Polar (and more than 76,000 user votes) only one has beaten the "old" Yahoo logo -- Day 10 (left below). According to Polar's Dmitry Dragilev the logo above left won soundly: 75% (day 10) to 25% (original). He added, however, that two others have come close. D [...]


New Version Of Yahoo iPhone Flickr App Includes Picture-Perfect Editing Tools For Free

flickr-dots-icon-200px Yahoo has released a new version of the iPhone Flickr App, adding new updates and removing fees for a selection of the professional editing tools. Now users will have access to features like photo enhancement, cropping, sharpening, and color adjustments for free. Noting the iPhone 5 as the most popular camera on Flickr, Yahoo claims the new Flickr App, "Takes full advantage of the depth of capabilities that Apple's iPhone camera has to offer and more." According to Yahoo, many of the new Flickr App features were made possible since the company's acquisition of camera apps KitCam and GhostBi [...]


Yahoo Updates Verticals, Injects More Native “Stream Ads” Into Content

yahoo-logo This morning, Yahoo announced that it had updated seven properties, making them more personalized and adding "stream ads" into the content flow. The redesigned properties are Sports, Movies, Music, TV, omg!, Games and Weather. The properties employ responsive design and will work across platforms, according to the company. Yahoo is aiming for the same thing with its ads, as well. Yahoo, not long ago, redesigned its homepage and added a new content "stream" together with embedded native ads. Here's Yahoo's discussion of stream ads in the updated verticals: With the refreshed Yahoo! S [...]


Yahoo Gives Out Inactive Usernames Via “Wishlists” & Launches “WatchList” With A $1.99 Fee

yahoo-featured Yahoo users who completed a Wishlist for their "dream" Yahoo username/email last month should find out today if they received one of their top five choices. According to the announcement, even if a user didn't win one of the five usernames they submitted on their Wishlist, Yahoo's newly launched Watchlist will offer more opportunities to claim a Yahoo ID. Yahoo's Watchlist allows users to monitor up to five usernames for three years. The company says that if any of the usernames on a Watchlist become available, the user will have 14 days to claim it. Any users who completed a Wishlist will [...]


Yahoo #1 Web Property Again In US, First Time Since May 2011

yahoo-sign-featured ComScore just released its monthly Top 50 US Web properties list today. I've generally stopped looking at this list. But it was pointed out to me by Matt McGee that Yahoo is back at number one. When was the last time Yahoo was number one? We've submitted the question to comScore directly but haven't heard back. In my own investigation (going month to month), I determined that the last time Yahoo was at the top of this list was March, 2008 (May, 2011 is actually the last time Yahoo was number one; see postscript below for comScore statement): In April 2008, Google took over the to [...]


Yahoo Releases A New ToolBar Designed For Quick Access To Weather, Email & Social Networks

Yahoo released a new toolbar today for Firefox, IE and Chrome users in the US. According to the announcement this is the first Yahoo toolbar designed for Chrome. With an updated look and feel, the new toolbar allows users to access search, bookmarks, email, local weather, news and social networks with one click. Users already taking advantage of Yahoo's toolbar only need to do an update. Anyone not currently using a Yahoo toolbar will need to download the new one and customize it by adding preferred feeds, sites and networks. [...]


Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics

In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data "to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks". Marketers haven't been without analytics for Tumblr: the platform itself offers users data though its Activity Pages, and Union Metrics offers analytics options for brands on Tumblr. Part of what sets the Simply Measured partnership apart is that it allows  [...]


Yahoo Updating Their Logo To Reflect The New “Spirit Of Innovation” At The Company

yahoo-logo-change Yahoo announced they are updating their logo on September 4th at 9pm PST, and over the next thirty-days, they will be showcasing a variation a day of the logo on their home page. The day one logo is shown here, and each day, Yahoo will change the logo in an effort to have "some fun while honoring the legacy of the present logo." Yahoo won't share the final logo with us yet, but promises the new logo will retain the color purple, the iconic exclamation point and the famous yodel. Here is a video of some of the logos Yahoo will be displaying over the 30-day period: Again, the new [...]


Yahoo Names Bernardo Hernández To Lead Flickr

flickr-logo Marissa Mayer has chosen former Googler and Spanish entrepreneur Bernardo Hernández to lead Yahoo's photo-sharing unit Flickr. Before coming to Yahoo, Hernández managed Google's Zagat property. AllThingsD.com reports that Hernández has actually been at Yahoo for a number of weeks,  "...but did not have a specific role until now." Hernández's first Internet venture idealista.com, has grown to become Spain's leading real estate online portal. He has acted as a Business Angel investor for a number of startups, including Floresfrecas.com, Planetaki.com, and the leading social network [...]


Yahoo Ranks No. 16 On Top 25 Companies For Work-Life Balance, Google Fails to Make List

Glassdoor top 25 work-life balance logo Job seekers looking for more of a work-life balance in their next career may want to avoid positions with Facebook, Google and Apple. The online jobs and career community website Glassdoor has released its 2013 Top 25 Companies for Work-Life Balance report, and not one of the three leading tech giants made the list. After eliminating their work-from-home policy earlier this year, Yahoo still broke the top 20, ranking No. 16, three spots after AOL at No. 13. A Yahoo senior software engineer based in Sunnyvale, California had a number of positive things to say about the company, commenting th [...]


Yahoo Buys Mobile Ad Tech, Now What About Reach?

yahoo-mobile-phones-featured After Yahoo reported flat Q2 revenues (and negative display revenues) yesterday, financial analysts and reporters began asking how the company might generate new revenue growth and where that growth might come from. There are a number of areas potentially. Search is one, video advertising is another and mobile is yet another. Accordingly, earlier this morning, the company announced it had acquired mobile ad-tech startup AdMovate. The idea is that AdMovate will help Yahoo deliver more targeted ads on its various mobile apps and mobile Web properties. Here's how AdMovate described what it [...]


Yahoo Reports Mixed Q2 Results, Display Down But Search Up

yahoo-earnings-analytics-business-featured Yahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was just under $1.14 billion, which is down 7 percent vs. last year. Revenue ex-TAC was roughly $1.1 billion. Display ad revenue came in at $423 million, representing an 11 percent decline compared to $473 million last year. By contrast, search revenue gained: $403 million in Q2, a 5 percent increase vs. $385 million last year. Paid search clicks increased 21 percent, but PPC prices declined 8 percent vs. a year ago. Yahoo said that during the qu [...]


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