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Report: Yahoo Board Meets To Discuss Potential Sale Of Company
This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical candidates...
Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
The search and native ad marketplace has also expanded its partner...
FAQ: What We Know About The Yahoo-Google Search Deal — So Far
Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement: In...
Yahoo Announces 2015 Q3 Earnings: Revenue Up 7% YoY At $1.22 Billion
CEO Marissa Mayer says results were largely within Yahoo's forecasted...
Yahoo Gemini Adds Retargeting For Site Visitors And App Users
Custom audience targeting is now available for native advertising campaigns....
Yahoo’s Mayer: “It’s A Mistake To Install Ad Blockers”
Yahoo CEO also talks about Yahoo's mobile ambitions, video and more at IAB Mixx...
Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
The carmaker pushes for online video views in the latest iteration of its #PowerOfDreams branding effort....
Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
The Mars candy brand takes a page from Coca-Cola by offering 21 different packaging choices related to it's "You're Not You When You're Hungry,"...
Yahoo: The Decline Of The Mobile Browser Is A Threat To Search
Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer...
Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald's is losing the social media burger war after declining Burger King's McWhopper olive branch. ...
Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users
Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research Center....
Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign
The Unilever brand's marketing grows up, celebrating men's confidence in business as it has previously extolled their confidence with women....
Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign
The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness....
Yahoo Introduces Livetext, A Silent Video Messaging App
Yahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android...
Yahoo Reports $1.24 Billion In Revenue For Q2 2015, Up 15% YoY
Company says this quarter marks its most substantial revenue growth in nearly nine...
Crimson Hexagon Now Offers Access To Tumblr Firehose
Boston-based analytics firm joins Tumblr's preferred data partner program. ...
Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features
The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a...
Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
Brands can choose their own tool to verify viewability and fraud...
Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
The brand is challenging social media mavens to be snappy with their screenshots....
Flickr Adds Smarter Search & Navigation Tools, Updates Mobile Apps
Yahoo says Flickr has more than 112 million users who have uploaded more than 11 billion photos....
