Yahoo Logo - 2013 update

Yahoo.com

  • Launched: August 1994
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New Flickr Debut Puts Photos First, Free Terabyte Of Space For Each User

flickr-featured Yahoo followed up its acquisition of Tumblr today with a relaunch of a "better, brighter Flickr" at a press conference in New York City. Yahoo CEO Marissa Mayer said she challenged the Flickr team to "make Flickr awesome again." The new Flickr puts photos first. Acknowledging that Flickr had become a mishmash of small thumbnails, links and words, today's launch showcases the new approach to an immersive photo experience. "We want all your photos" Adam Cahan, SVP of mobile and emerging products at Yahoo announced that all photos are full resolution and each user will have a free tera [...]


Yahoo Buys Tumblr For $1.1 Billion, Promises “Not To Screw It Up”

yahoo-tumblr-featured On a conference call to discuss Yahoo's exceptional $1.1 billion acquisition of Tumblr, Yahoo CEO, Marissa Mayer's admiration for Tumblr's achievements and culture was refreshingly transparent. Tumblr will continue to operate independently, David Karp will remain CEO, and Yahoo has promised "not to screw it up." Tumblr has more than 300 million monthly users and is signing up 120,000 new users per day. The deal is expected to increase Yahoo's total audience by 50% to more than a billion monthly users. Traffic could grow by 20%. In the press release, David Karp, CEO of Tumblr, addressed [...]


Rumor: Yahoo! To Announce Updates To Flickr During Today’s Press Event

flickr-logo-small The Yahoo!/Tumblr talk may be the biggest element of today's Yahoo! press event, but that's not all that will be announced according to Bloomberg. The once wildly-popular photo-sharing site Flickr will be updated, according to the report. Flickr has taken a backseat to other social sites like  Instagram, Facebook, Twitter & Imgur, but still has more than 80 million monthly users. Upon arrival, of new CEO Marissa Mayer, Flickr was actually dropped from the Yahoo! homepage during an initial re-design. When Mayer took the reins, the Flickr community was abuzz and pleaded with Yahoo! [...]


What’s Tumblr Worth To Yahoo? Board Says $1.1 Billion.

tumbler AllThingsD reports the anticipated Tumblr acquisition was approved by Yahoo's board today for the amount of $1.1 billion. Kara Swisher from AllThingsD said the deal was a "foregone conclusion and was an unanimous vote" by Yahoo's board. They plan to announce the deal tomorrow, Monday, morning. This will be Marissa Mayer's largest acquisition as the CEO of Yahoo. It appears Tumblr will remain as a standalone brand, similar to the Flickr brand. The Wall Street Journal adds that it is not clear if the Tumblr board has approved the deal as of yet. Tumblr was founded in 2007 as a microb [...]


Yahoo Beats Back $2.75 Billion Yellow Pages Verdict On Appeal

Yahoo! Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award was confirmed by the appellate decision. The plaintiffs may appeal this decision. The litigation began in November 2011. Plaintiffs were Worldwide Directories and Ideas Interactivas. The case arose from the termination of a joint venture agreem [...]


Will Tumblr Be Yahoo’s Big-Splash Acquisition?

tumblr logo Yahoo is trying to buy social blogging platform Tumblr for $1 billion (or more). That would represent about a third of the company's existing cash -- though it stands to make more cash from its remaining Alibaba stake. It's a big bet and the type of high-impact acquisition that Marissa Mayer has wanted to make since becoming CEO of Yahoo. Why buy Tumblr? The reasons are almost self-evident. Yahoo is a media/content company whose primary revenue source is display advertising. Tumblr is a massive user-generated content machine with a huge audience and page views (read: inventory). It's a t [...]


Yahoo & Twitter Bring Real-Time Tweets To Yahoo’s Newsfeed

twitter-tweet-featured Yahoo announced a partnership with Twitter today to include real-time tweets from media outlets, politicians and celebrities in the Yahoo homepage newsfeed. In a post titled "@yahoo delivers #bestoftheweb," Yahoo CEO Marissa Mayer said users will see "relevant and personalized Tweets alongside stories from Yahoo! and other sources." Users will be able to follow tweet sources by clicking on the "Follow" button displayed in the tweets. It is not yet clear how the tweet personalization will function, but one would think that users who are signed in to Yahoo and or Twitter will be served mor [...]


Bing Ads Releases New Updates With Keyword Suggestions Expanded To The UK

Yahoo!Bing Network logo Advertisers using the Yahoo!Bing Ad Network received a number of updates in April, including new search and filter options, search query reports that include stop words and special characters, and updated ad appeal rules with new appeal status designations to avoid confusion on whether or not an appealed ad is active. Bing Ads has also added a Competition column that scores keywords by their competitive value. While the Keyword Suggestions feature received a limited release in September 2012, one final Bing Ads update was the expansion of Keywords Suggestions to UK advertisers. For more [...]


Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised

microsoft-yahoo-money-featured Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high "revenue per search" that was promised back when the alliance was made in 2009. That's not going to happen. When the latest extension expires in a year, the expected RPS still won't be reached. Microsoft will either renew again or Yahoo will walk away, if it can. All About RPS Yahoo Extends Microsoft Search Deal & Revenue Guarantees is our story on Search Engine Land today that covers how Microsoft is extending a part of its deal with Yahoo about "revenue pe [...]


New Yahoo Stream Ads Fit Right In Line With The New Yahoo Experience

After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the "sponsored twin" to news feed articles, meant to deliver personalized content to users. As a user performs more searches on Yahoo and engages with more content, their news feed becomes intuitive to their personal preferences. Along with Yahoo's news stream, Yahoo Stream Ads have been developed to deliver the same relevant content within the user's ne [...]


Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]

Yahoo's unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the  number four U.S. Online Video Content Property according to comScore's March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million Americans watched 39.3 billion online content videos. Ad video views hit an all-time high at 13.2 billion, up from 9.9 billion in February. Yahoo moved up a rung to number four and closed in on VEVO this month. (It will be interesting to watch what impac [...]


Yahoo Takes Another Step Toward Growing Its Mobile Audience With New iOS App

Yahoo new iOS app with Summly Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. "The new Yahoo mobile app is also smarter, using Summly's natural-language algorithms and machine learning to deliver quick story summaries," said Yahoo CEO Marissa Mayer in a post on Yahoo's corporate blog. Yahoo gained a number of headlines when it acquired Summly less than a month ago for approximately $30 million. Most of the attention was garnered because the startup was founded by a 17 year old who based his technology on a licensing arra [...]


Yahoo Narrows Focus By Cutting Yahoo Kids, Upcoming, Yahoo Deals & More

Yahoo announced today that it is retiring five of its products at the end of this month, including Upcoming, Yahoo Kids and Yahoo Deals. Older versions of Yahoo Mail will be disabled as well on June 3. In an attempt to narrow their focus, Yahoo stated they wanted to put their energy into building "beautiful products," citing Yahoo Mail for iPad and Android tablets, and Yahoo Weather for iPhone, which were both introduced this week. Upcoming, Yahoo's events and calendar tool, will be cease to exist as of April 30, 2013, along with its API support. Other products scheduled to retire this m [...]


Mayer, Sandberg, Systrom Make TIME’s Top 100 List For 2013

TIME-logo Several notable names from the search/social/marketing industries are included on the 2013 Time 100, the magazine's annual attempt to list the most influential people in the world. There's no ranking involved -- it's not a countdown, just a collection of movers and shakers grouped together in categories like "pioneers," "titans" or "leaders." And each person on the list gets a brief essay written by a guest author -- often also someone quite influential in his/her own right. Of Yahoo CEO Marissa Mayer, her former boss at Google, Eric Schmidt, says "when I think back to our time working t [...]


New Tablet Mail, Weather Apps Continue Yahoo’s Push For Mobile Relevance

Yahoo Weather app This morning, Yahoo introduced its improved Mail app for Apple and Android tablets and a new weather app for the iPhone. The Mail app is a larger, tablet-optimized version of the Mail app that was introduced for the iPhone in December. Yahoo's new mail apps put Yahoo Mail's quality and functionality on par with Google's mail apps and will help increase mobile usage and retain Yahoo Mail users. The weather app, however, is not just "workmanlike" but offers a visually rich environment and should grow usage on the iPhone. The Android version of Yahoo Weather is similarly immersive, but not [...]


Yahoo Surpasses 300 Million Monthly Mobile Users In Q1

Usage of Yahoo's various mobile apps was up about 50 percent in the first quarter of the year to more than 300 million monthly users. That's some of the mobile-related data that Yahoo CEO Marissa Mayer shared today on the company's Q1 earnings call. During the company's previous earnings call three months ago, Mayer said that Yahoo ended 2012 with about 200 million monthly mobile users. She called out growth in two specific Yahoo mobile apps -- Mail and Flickr -- that were relaunched right before Christmas. On Yahoo's new mobile Mail app, daily active users were up 50 percent in the firs [...]


Yahoo Q1 2013 Earnings Report: Marissa Mayer Confident Company Is Set For Long-Term Growth

Yahoo released its Q1 2013 earnings report today, announcing GAAP revenue of $1,150 million for the quarter, a 7 percent decrease from Q1 2012. You can see a complete list of financials and key metrics from the Yahoo Q1 2013 Financials Highlight presentation in the table included below. "I'm pleased with Yahoo's performance in the first quarter. We saw continued stability in our business, strengthened our team, and started the year with fast execution against our products and partnerships," stated Yahoo CEO Marissa Mayer in an announcement released today. She continued to say she is confide [...]


Marissa Mayer: Yahoo ‘Back In The Game’ For Top Employees

Less than a year into her time as Yahoo's CEO, Marissa Mayer says the company is wrapping up its first "sprint" -- a focus on changing perceptions about Yahoo as a workplace and improving the quality of the company's workforce. Speaking today on the company's Q1 earnings call, Mayer said Yahoo has already implemented 567 employee-focused initiatives across the company, and things are changing for the better. She said the company's data shows that more people are planning to work at Yahoo, and more are staying. In the first quarter of the year, Mayer said, Yahoo received triple the amoun [...]


WSJ: Yahoo Wants Deeper Relationship With Apple

Yahoo + Apple Earlier in the week, I speculated that Yahoo might be able to follow Facebook's lead and create a Home-like proprietary software layer on top of Android. But, there would be risks in doing so. An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with another operating system that has massive reach: iOS. The Wall Street Journal (WSJ) is reporting this afternoon that Apple and Yahoo are having a conversation, with no deal imminent, to expand the amount of Yahoo content available to Siri and pre-loaded on Apple devices. According to the WSJ: But [...]


Could Yahoo Build Its Own “Home” On Top Of Android?

yahoo-mobile-phones-featured Facebook Home is slated for release this week, and blogs are abuzz with news that a pre-release version has leaked ahead of the official April 12 launch. It's reportedly buggy, so better to wait. Despite some early indications that Home may face an uphill climb, it could prove to be popular with die-hard Facebook users. We'll soon see. But, last week's frenzy and coverage surrounding Home got me thinking about another company with significant mobile aspirations: Yahoo. Let me qualify what I'm about to say. I'm not a developer or engineer, so I can't assess the technical challenges or fe [...]


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