Yahoo Logo - 2013 update

Yahoo.com

  • Launched: August 1994
  • NASDAQ: YHOO

More company news: Business Issues; User Accounts & Profiles.

Yahoo Features & Products

Related stories about Yahoo on Marketing Land:

Mayer Doing Terrific Job At Yahoo But Skeptics Remain

marissa-mayer-purple-featured The reviews of Marissa Mayer's first year at Yahoo are generally mixed. Most pundits, financial analysts and observers praise her for injecting new energy into Yahoo, focusing on mobile and bringing on new talent, mostly by way of "acqu-hires." However there are others who say for all the good she's done she has yet to prove she can put revenues back on a meaningful growth track. Yahoo announces second quarter earnings later today. And it does face challenges in both the search and display ad markets -- online and in mobile. However Mayer's first year has to be seen as an almost unqualified [...]


Union Metrics Adds New Features To Tumblr Analytics Tool & Offers First Time Ever Free Accounts

tumblr logo Originally released in November 2012, the Union Metrics Tumblr analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate Google Analytics into the Tumblr analytics dashboard, accessing their blog's web traffic metrics alongside content engagement performance. According to the announcement, the new features, "...complement existing detailed interaction and influencer analytics coupled with competitor blog and keyword tracking." Union Metrics is also rolling out a new tier to their paid subscription plans, along with o [...]


Yahoo Opens Wishlist For Inactive Usernames, Hopes To Avoid Identity Cataclysm

If you have an inactive Yahoo username/email address, it could end up in someone else's hands about a month from now. And that could create all kinds of havoc if the new owner of your old username decides to use it to try to recover old online passwords of yours that might still be associated with that Yahoo address. Yahoo announced a new username wishlist tool today that allows existing Yahoo account holders to put in claims on up to five inactive usernames. It comes about a month after Yahoo announced plans to recycle usernames. There's no public list of the inactive names; you just pr [...]


Major Ad Networks Sign Anti-Piracy Best Practices Aimed To Starve Piracy Sites Of Ad Revenues

copyright-piracy-cd In a move to combat online piracy and copyright infringement, leading ad networks have agreed to a set of best practices set to cut-off ad revenues from sites hosting pirated media or promoting the sale of counterfeit drugs. The participating ad networks include Google, Yahoo!, Microsoft, 24/7 Media, Adtegrity, AOL, Condé Nast and SpotXchange. Pressure has been mounting on Google, in particular, and the online ad network industry in general to combat online counterfeiting and copyright infringement. Brandon Bailey of SiliconBeat reports many critics are still not satisfied with the [...]


Yahoo Launches Unified Top Bar Navigation Across Most Properties

Yahoo logo Yahoo has officially launched its unified top bar across most, if not all, of their priorities. Yahoo began modernizing its look in February, part of Marissa Mayer's new goals for the company, and included in that was to give Yahoo a more unified top navigation bar across its many properties. Yahoo started widely testing this last week and now it appears to be live across all properties. Here is an animated GIF showing the Yahoo.com home page, Yahoo News, Yahoo Groups, Yahoo Answers and even external brands like Flickr, with the unified top bar: This is similar to Google's unifica [...]


Yahoo Begins Testing New Consistent Top Bar Navigation Throughout Properties

Yahoo logo Yahoo launched a new Yahoo News design this morning as part of their effort to modernize their look. Part of that is to build a consistent top bar navigation throughout all the Yahoo properties, which you can see on Yahoo's home page and now news section. Techno-net discovered a test where Yahoo is testing that new top bar navigation throughout more of Yahoo's main properties, such as Yahoo Finance, Sports, Answers and so on. Here is a picture of the Yahoo Finance section with the new top bar: Here is a picture without the new top bar: Here is a video of the changes through [...]


The New Yahoo News, Now With More Homepage

Yahoo logo Earlier today Yahoo announced a newly redesigned Yahoo News site. Graphics are larger and there's more white space at the article level. It may feel too spartan for some and yet too cluttered for others. Design is hard. Regardless, it's more consistent with the look of the new Yahoo homepage. And like the homepage it's intended to become more personalized over time -- through a mix of explicit and implicit actions and inferences. According to the Yahoo tumblr post: The first thing that you’ll notice about the new Yahoo! News is that it was designed around your interests and preference [...]


Yahoo: We Take User Privacy Seriously Too!

yahoo-legal Following missives from Google, Facebook, Microsoft and Apple over the past 72 hours, Yahoo issued its own disclosure statement last night about law-enforcement data requests. Signed by CEO Marissa Mayer and General Counsel Ron Bell, the statement said that there had been "between 12,000 and 13,000" data requests during the past six months: We’ve worked hard over the years to earn our users’ trust and we fight hard to preserve it. To that end, we are disclosing the total number of requests for user data that law enforcement agencies in the U.S. made to us between December 1, 2012 and [...]


As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?

yahoo-billboard-featured Did you know Yahoo scans email to do contextual ad targeting similar to the way Google does for Gmail? That wasn't on my radar, but it is now, as the company is ending older versions of Yahoo Mail and forcing everyone to use the latest version, where terms of service allow for this type of targeting. Yahoo's Terms Allow Email Scan & Targeting The folks at rival StartMail (which is not yet live) sent up the red flag. We got an email highlighting the change. From StartMail's release: As of June 1, all Yahoo email users are required to upgrade to the company's newest platform, which allow [...]


Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]

brandz-top-100 Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands. This is the eighth year that Brandz has compiled its list, which comes from research involving two million consumers and more than 10,000 brands, the company says. Apple tops the list again this year, with Google moving up from third place to second. Microsoft was ranked fifth last year, but fell to seventh this time around. IBM, at No. 3, is the fourth technology company in the top 10. [...]


Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads

flickr-dots-icon-200px It looks like there's something more to today's series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads. As you probably heard, Flickr has upped its base storage for all users to an astonishing one terabyte of data. And that's free. No charge. Zip. Gratis. It's a dramatic change to Flickr's previous account tiers. Before today, Flickr Pro accounts ran about $25 per year and included several benefits that Free accounts didn't have: unlimited photo and video uploads unlimited storage unlimited bandwidth [...]


New Flickr Debut Puts Photos First, Free Terabyte Of Space For Each User

flickr-featured Yahoo followed up its acquisition of Tumblr today with a relaunch of a "better, brighter Flickr" at a press conference in New York City. Yahoo CEO Marissa Mayer said she challenged the Flickr team to "make Flickr awesome again." The new Flickr puts photos first. Acknowledging that Flickr had become a mishmash of small thumbnails, links and words, today's launch showcases the new approach to an immersive photo experience. "We want all your photos" Adam Cahan, SVP of mobile and emerging products at Yahoo announced that all photos are full resolution and each user will have a free tera [...]


Yahoo Buys Tumblr For $1.1 Billion, Promises “Not To Screw It Up”

yahoo-tumblr-featured On a conference call to discuss Yahoo's exceptional $1.1 billion acquisition of Tumblr, Yahoo CEO, Marissa Mayer's admiration for Tumblr's achievements and culture was refreshingly transparent. Tumblr will continue to operate independently, David Karp will remain CEO, and Yahoo has promised "not to screw it up." Tumblr has more than 300 million monthly users and is signing up 120,000 new users per day. The deal is expected to increase Yahoo's total audience by 50% to more than a billion monthly users. Traffic could grow by 20%. In the press release, David Karp, CEO of Tumblr, addressed [...]


Rumor: Yahoo! To Announce Updates To Flickr During Today’s Press Event

flickr-logo-small The Yahoo!/Tumblr talk may be the biggest element of today's Yahoo! press event, but that's not all that will be announced according to Bloomberg. The once wildly-popular photo-sharing site Flickr will be updated, according to the report. Flickr has taken a backseat to other social sites like  Instagram, Facebook, Twitter & Imgur, but still has more than 80 million monthly users. Upon arrival, of new CEO Marissa Mayer, Flickr was actually dropped from the Yahoo! homepage during an initial re-design. When Mayer took the reins, the Flickr community was abuzz and pleaded with Yahoo! [...]


What’s Tumblr Worth To Yahoo? Board Says $1.1 Billion.

tumbler AllThingsD reports the anticipated Tumblr acquisition was approved by Yahoo's board today for the amount of $1.1 billion. Kara Swisher from AllThingsD said the deal was a "foregone conclusion and was an unanimous vote" by Yahoo's board. They plan to announce the deal tomorrow, Monday, morning. This will be Marissa Mayer's largest acquisition as the CEO of Yahoo. It appears Tumblr will remain as a standalone brand, similar to the Flickr brand. The Wall Street Journal adds that it is not clear if the Tumblr board has approved the deal as of yet. Tumblr was founded in 2007 as a microb [...]


Yahoo Beats Back $2.75 Billion Yellow Pages Verdict On Appeal

Yahoo! Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award was confirmed by the appellate decision. The plaintiffs may appeal this decision. The litigation began in November 2011. Plaintiffs were Worldwide Directories and Ideas Interactivas. The case arose from the termination of a joint venture agreem [...]


Will Tumblr Be Yahoo’s Big-Splash Acquisition?

tumblr logo Yahoo is trying to buy social blogging platform Tumblr for $1 billion (or more). That would represent about a third of the company's existing cash -- though it stands to make more cash from its remaining Alibaba stake. It's a big bet and the type of high-impact acquisition that Marissa Mayer has wanted to make since becoming CEO of Yahoo. Why buy Tumblr? The reasons are almost self-evident. Yahoo is a media/content company whose primary revenue source is display advertising. Tumblr is a massive user-generated content machine with a huge audience and page views (read: inventory). It's a t [...]


Yahoo & Twitter Bring Real-Time Tweets To Yahoo’s Newsfeed

twitter-tweet-featured Yahoo announced a partnership with Twitter today to include real-time tweets from media outlets, politicians and celebrities in the Yahoo homepage newsfeed. In a post titled "@yahoo delivers #bestoftheweb," Yahoo CEO Marissa Mayer said users will see "relevant and personalized Tweets alongside stories from Yahoo! and other sources." Users will be able to follow tweet sources by clicking on the "Follow" button displayed in the tweets. It is not yet clear how the tweet personalization will function, but one would think that users who are signed in to Yahoo and or Twitter will be served mor [...]


Bing Ads Releases New Updates With Keyword Suggestions Expanded To The UK

Yahoo!Bing Network logo Advertisers using the Yahoo!Bing Ad Network received a number of updates in April, including new search and filter options, search query reports that include stop words and special characters, and updated ad appeal rules with new appeal status designations to avoid confusion on whether or not an appealed ad is active. Bing Ads has also added a Competition column that scores keywords by their competitive value. While the Keyword Suggestions feature received a limited release in September 2012, one final Bing Ads update was the expansion of Keywords Suggestions to UK advertisers. For more [...]


Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised

microsoft-yahoo-money-featured Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high "revenue per search" that was promised back when the alliance was made in 2009. That's not going to happen. When the latest extension expires in a year, the expected RPS still won't be reached. Microsoft will either renew again or Yahoo will walk away, if it can. All About RPS Yahoo Extends Microsoft Search Deal & Revenue Guarantees is our story on Search Engine Land today that covers how Microsoft is extending a part of its deal with Yahoo about "revenue pe [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!