Yahoo: Advertising

Tumblr Appoints “Director Of Media,” Has Twitter Envy

Facebook, Twitter and Google are all increasingly vying for TV and entertainment industry money. And the competition is intensifying. One...

Greg Sterling | Feb 27, 2014 at 11:34 am ET

Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace

Yahoo has announced a new ad marketplace that combines mobile search and native ads. It’s called Yahoo Gemini and it’s available as...

Matt McGee | Feb 19, 2014 at 4:06 pm ET

Yahoo Strikes Deal With Mocean Mobile To Form New Premium Mobile Marketplace

In an ad coup for Yahoo, its new Ad Exchange, launched at CES, will now power the new Mocean Mobile Marketplace. The nearly 5-year-old mobile ad...

Ginny Marvin | Feb 4, 2014 at 1:30 pm ET

Yahoo’s Q4 and FY Revenues Down But Earnings Beat

This afternoon, Yahoo reported a mixed quarter. The company had revenues of $1.26 billion in Q4 2013. That was a 6 percent drop from a year...

Greg Sterling | Jan 28, 2014 at 4:48 pm ET

Yahoo’s De Castro Shown The Door By CEO Mayer

USAToday, among others, reported yesterday that Yahoo COO Henrique de Castro “stepped down” from his role, in the wake of...

Greg Sterling | Jan 16, 2014 at 8:53 am ET

Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold

Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today. The company is putting an...

Ginny Marvin | Jan 7, 2014 at 7:51 pm ET

Yahoo Ad Network Charged With Distributing Malware To Millions Of Users Outside Of US

According to a report this weekend on Washington Post’s technology blog The Switch, two Netherland internet security firms revealed that...

Amy Gesenhues | Jan 6, 2014 at 11:26 am ET

Yahoo Expands Programmatic Capabilities With New DSP Partnerships

Today, Yahoo announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid...

Ginny Marvin | Dec 16, 2013 at 2:35 pm ET

Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs

After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest...

Amy Gesenhues | Nov 20, 2013 at 4:22 pm ET

Yahoo Rolls Out New HD Image Ads

Yahoo launched new Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for...

Amy Gesenhues | Nov 20, 2013 at 11:12 am ET

Yahoo Inks Video Content And Ad Targeting Deal With Starcom

In the deal announced today, Yahoo and Publicis Groupe’s Starcom division will work together to develop and target unique video content...

Ginny Marvin | Nov 11, 2013 at 4:50 pm ET

Yahoo Q3 2013 Earnings Just Beat Expectations, Ad Sales Rise But Prices Fall

Yahoo reported its Q1 2013 earnings today, with GAAP revenue of $1.4 billion and $1.08 billion excluding traffic acquisition costs and earnings...

Ginny Marvin | Oct 15, 2013 at 6:40 pm ET

Yahoo Launches Stream Ads App In Yahoo Commerce Central

Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and above users’...

Ginny Marvin | Sep 26, 2013 at 3:02 pm ET

Yahoo Hires Ned Brody To Lead Ad Business In Americas

Yahoo has announced the hiring of Ned Brody as the company’s new chief of advertising in North and South America. Brody’s official...

Matt McGee | Sep 3, 2013 at 2:52 pm ET

Yahoo Updates Verticals, Injects More Native “Stream Ads” Into Content

This morning, Yahoo announced that it had updated seven properties, making them more personalized and adding “stream ads” into the...

Greg Sterling | Aug 27, 2013 at 11:11 am ET

Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics

In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level...

Ginny Marvin | Aug 7, 2013 at 3:12 pm ET

Yahoo Buys Mobile Ad Tech, Now What About Reach?

After Yahoo reported flat Q2 revenues (and negative display revenues) yesterday, financial analysts and reporters began asking how the company...

Greg Sterling | Jul 17, 2013 at 7:04 pm ET

Yahoo Reports Mixed Q2 Results, Display Down But Search Up

Yahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was just...

Greg Sterling | Jul 16, 2013 at 5:06 pm ET

Mayer Doing Terrific Job At Yahoo But Skeptics Remain

The reviews of Marissa Mayer’s first year at Yahoo are generally mixed. Most pundits, financial analysts and observers praise her for...

Greg Sterling | Jul 16, 2013 at 2:35 pm ET

Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads

It looks like there’s something more to today’s series of Flickr announcements than just bigger images, more storage and a shiny,...

Matt McGee | May 20, 2013 at 8:03 pm ET