Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

yahoo-mobile-phones-featured There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of Yahoo itself. Flurry got the nod: When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By [...]


Yahoo Earnings Disappoint, But Search And Mobile Revs Up

Yahoo Q2 earnings Yahoo's second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an $394 million, ex-TAC, down  7 percent YoY Search revenue was $428 million, ex-TAC, up 6 percent YoY As indicated search revenues were up and so were CPCs. This was the 10th quarterly increase in search revenue for Yahoo, said [...]


What Will Yahoo Buy With Its Alibaba Billions?

yahoo-new-logo-featured When Chinese e-commerce powerhouse Alibaba goes public in what is likely to become the biggest internet IPO ever, Yahoo will reap a massive cash windfall. The company is required to sell half its remaining roughly 23 percent of Alibaba. Yahoo bought a 40 percent stake in Alibaba in 2005. The company was then worth $2.5 billion. Today it's valued at more than $200 billion (but that ultimately will depend on the IPO). Thus Yahoo could stand to make up to $12 billion when Alibaba's shares start trading publicly (before taxes). When Yahoo sold its first batch of Alibaba shares, essentiall [...]


Yahoo Ditches “Do Not Track”: Lack Of Standards Said Too Confusing

yahoo-purple-y-logo Yahoo announced Wednesday that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the user privacy setting in the online ecosystem. "As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry." The change is framed as a move towa [...]


Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month

yahoo-featured Yahoo COO and former Googler Henrique de Castro was fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and surprise) about the size of his golden parachute, which Forbes said was worth a whopping $109 million. He wasn't eligible for all of it, however, given a four year vesting period. He was the first significant hire Mayer made as Yahoo CEO. USAToday reports that de Castro actually collected $58 million -- or the equivalent of $3.87 million per month for the 15 months of his brief tenure at Yahoo. Much of that compensation was tied up in Yahoo stock. [...]


Yahoo Q1 Beats Expectations, Search Stronger Than Display

yahoo-featured Today, Yahoo posted quarterly revenues of $1.13 billion. That's down 1 percent year over year but still modestly beat financial analysts' consensus estimates. Revenue ex-TAC was up 1 percent. Non Non-GAAP net earnings per share were $0.38, which was flat but also beat expectations. The company has about $4.6 billion in cash on hand. Some are celebrating these results and others see them as mediocre. Both search and display revenue were up year over year. Display revenue was up slightly (ex-TAC) but price per display ad was down. While display was somewhat soft, search was a st [...]


Toppling Yahoo, Google Back On Top Of comScore Top 50

yahoo-google After several months that saw Yahoo atop comScore's top 50 US desktop rankings, Google has reclaimed the number one position. That's according to comScore's February's traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo's total, however, the site would still have the greatest US desktop reach by something more than 20 million uniques. Below are last month's figures for comparison. There's a high degree of stability on this list. However, the New York Times digital seems to have jumped eight p [...]


Yahoo Wants To “Tell Better Stories” With New Motion Ads

yahoo-motion-600 This morning, Yahoo debuted a new ad format that introduces "subtle animation for brand story telling." Called "Motion Ads," they'll display on the Yahoo homepage, vertical category homepages and the Yahoo login page. The example ad below for Kraft Singles depicts a warm grilled cheese sandwich with steam rising from the melted cheese. (It does look tasty, though you'll probably want to make the sandwich at home with real Cheddar.) The animation gives the display unit more creative horsepower -- or cheese power in this case. I noticed this ad over the weekend and did a double take on th [...]


Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins

Yahoo-Large Looking to play the ever popular Yahoo Tourney Pick'Em during this season's NCAA college basketball tourney? Turns out that you'll find yourself setting up an official Yahoo account as starting with Tourney Pick'Em Google and Facebook Logins will no longer be accepted. Yahoo is planning on removing all of the Facebook and Google login functionality in a move to heighten the overall user experience. This latest move by CEO Marissa Mayer who has been shaking up nearly everything from search to company culture to acquisitions. According to an official statement to Reuters Yahoo stated the foll [...]


Tumblr Appoints “Director Of Media,” Has Twitter Envy

Sistani Tumblr Facebook, Twitter and Google are all increasingly vying for TV and entertainment industry money. And the competition is intensifying. One example is Google muscling in on Twitter's turf with American Idol voting last night. Yahoo's Tumblr also wants in on the action. Yesterday Yahoo announced that it had appointed Sima Sistani "director of media." Sistani had been director of "mobile growth operations" at Tumblr parent Yahoo. More importantly for her new role, Sistani has a background in film and TV, having worked for cable network Plum TV and at talent agency CAA from 2003 to 2006. [...]


Yahoo Strikes Deal With Mocean Mobile To Form New Premium Mobile Marketplace

yahoo-purple-y-logo In an ad coup for Yahoo, its new Ad Exchange, launched at CES, will now power the new Mocean Mobile Marketplace. The nearly 5-year-old mobile ad serving platform, Mocean Mobile, will gain RTB capabilities and Yahoo gets access to Mocean's deep mobile ad inventory. Yahoo announced the deal, saying, "We are combining Mocean Mobile’s premium mobile inventory with our real-time programmatic buying and precise targeting capabilities. Mocean Mobile brings top-tier publishers to the Yahoo Ad Exchange -- from Nokia to Univision -- reaching more than one billion mobile devices." Brian Silver, V [...]


Yahoo’s Q4 and FY Revenues Down But Earnings Beat

yahoo-featured This afternoon, Yahoo reported a mixed quarter. The company had revenues of $1.26 billion in Q4 2013. That was a 6 percent drop from a year ago. For the full year, Yahoo earned roughly $4.7 billion, another 6 percent decrease compared to 2012. Yahoo earnings per share dramatically beat Wall Street estimates ($0.46 vs. $0.38). However, the contraction of Yahoo's display business (9 percent year-over-year) caused the stock to fall somewhat in after-hours trading. Net earnings for Q4 were $348 million, a 28 percent increase vs. 2012. However, net earnings in 2013 overall were just un [...]


Yahoo’s De Castro Shown The Door By CEO Mayer

de Castro USAToday, among others, reported yesterday that Yahoo COO Henrique de Castro "stepped down" from his role, in the wake of Yahoo's decline from number two to number three (after Google and Facebook) in online advertising. Stepped down is polite. Yahoo CEO Marissa Mayer bounced him out the door. In an internal memo, published on Re/Code, Mayer says "I made the difficult decision that our COO, Henrique de Castro, should leave the company. I appreciate Henrique’s contributions and wish him the best in his future endeavors.” There's no ambiguity there. None of the usual "wants to spend [...]


Will Aviate Become “Yahoo Home” Or “Yahoo Now”?

Aviate One of the most interesting things announced by Yahoo yesterday was the acquisition of the "intelligent [Android] home screen" Aviate. Aviate was in private beta, but I had a chance to use it for a week last year. It's clear that Yahoo could do a number of interesting things with the acquisition. The question is: will the company "go for it"? First, what is Aviate? Aviate is a home screen replacement for Android devices. It organizes all installed apps by category into a bookshelf-like display. It's personalized, time and location aware. It changes throughout the day and presents informa [...]


Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold

yahoo-featured Yahoo announced several new advertiser initiatives during CEO Marissa Mayer's keynote at CES in Las Vegas today. The company is putting an umbrella over its disparate ad formats and buying gateways called "Yahoo Advertising." The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo ads more appealing. The ad platform is backed by Yahoo's user data and analytics tools for audience targeting and performance analysis. Yahoo's favorite ad buzzword these days is "native advertising," and Mayer announced more native advertising opportunit [...]


Confirmed: Katie Couric To Become “Face Of Yahoo News”

Katie Couric Yahoo Though it was widely reported last week, this morning Yahoo confirmed that Katie Couric would join the company as "Global Anchor." CEO Marissa Mayer made the announcement on the company's Tumblr blog: In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime talk show, Katie. As Global Anchor, Katie joins Megan Liberman,David Pogue, Matt Bai and our incredibly talented editorial team in pioneering a new chapter of digital journalism. At Yahoo, we are investing in bringing our users the absolute best content and vi [...]


Report: Katie Couric Exits $40 Million Deal With ABC For Yahoo

Screen Shot 2013-11-22 at 3.08.08 PM Yahoo CEO Marissa Mayer is raiding the world of traditional media to build a roster of top talent to add prestige and new (video) content to the Yahoo brand. Roughly a month ago, Mayer poached long-standing New York Times columnist David Pogue to help boost and build out new technology news coverage for the site. Now, she's landed a bigger fish: ABC's Katie Couric. According to The Hollywood Report, Couric is negotiating an end to her more than $40 million deal with the network that featured her on her own interview talk show and in occasional ABC news segments. Mayer personally recru [...]


Yahoo Is About To Do A Garage Sale For 100+ Unused Domains

yahoo-purple-y-logo Unwanted and unused goods are a staple of garage sales, but it usually involves things like old clothes, games, toys and maybe even some old electronics. And that stuff usually fetches a fraction of the original price. Yahoo found some unwanted and unused goods, and is putting them up for auction. The big difference in Yahoo's garage sale is that it's selling some premium domains and they're going to sell for a lot more than what they cost to register. Yahoo is calling this week-long auction "Domainapalooza," and it all starts tomorrow. The auction will end on November 21st. Some o [...]


Yahoo #1 For Third Straight Month — comScore

yahoo-y-logo-2013 Yahoo was named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn't fully be explained by comScore or others. It happened again in August. Yahoo is once again the top US internet site in terms of consumer reach and traffic for the third straight month. Tumblr is reported separately (at #30). If it were folded in to Yahoo's total the company would have more than 40 million more monthly uniques than #2 Google. Yahoo is also at the top of comScore's "Ad Focus" rankings, which measure the reach of online ad networks. [...]


NY Times Loses Star Tech Writer Pogue To Yahoo

david pogue Yahoo has apparently lured star tech journalist David Pogue away from the NY Times. Yahoo CEO Marissa Mayer posted the news on Tumblr this morning: I am thrilled to announce that award-winning columnist, best-selling author, and TV host David Pogue will be joining Yahoo. David will lead a major expansion of consumer tech coverage on Yahoo and will publish columns, blog posts and video stories that demystify the gadgets, apps and technology that power our users’ daily lives. Yahoo is in a unique position to bring to life great editorial about the technology consumers are using every day [...]


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