Yahoo: Business Issues

Yahoo Reports $1.1 Billion In Revenue From Mobile, Video, Native & Social For 2014, With Mobile Generating $768 Million

CEO Marissa Mayer says company's mobile strategy and focus "Has transformed...

Amy Gesenhues | Jan 27, 2015 at 5:15 pm ET

Yahoo Promotes Flurry Exec To Lead Advertising Product Teams

Prashant Fuloria will oversee display, native, video and mobile ad...

Ginny Marvin | Jan 16, 2015 at 2:57 pm ET

Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter

In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than $1.2...

Greg Sterling | Dec 4, 2014 at 6:12 pm ET

Yahoo’s Marissa Mayer: Firefox Deal Will Help Grow Search Share; Some Mobile Ads Won’t Come From Bing

Will Yahoo’s new deal with Firefox help the company grow search traffic? Yahoo CEO Marissa Mayer said she hopes so — and she hopes...

Danny Sullivan | Nov 19, 2014 at 6:58 pm ET

Myopic Investors Want Yahoo To Merge With AOL

A Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and run...

Greg Sterling | Nov 12, 2014 at 10:22 am ET

Yahoo Buys Video Platform BrightRoll For $640 Million In Cash

Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of...

Greg Sterling | Nov 11, 2014 at 5:02 pm ET

Yahoo Q3: $1.1B In Total Revenue, $1.2B In Mobile Projected For 2014

Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent compared to a year...

Greg Sterling | Oct 21, 2014 at 4:52 pm ET

What Should Yahoo Do? Buy More Mobile Reach, Revenue

It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others...

Greg Sterling | Oct 20, 2014 at 4:01 pm ET

Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed...

Greg Sterling | Jul 21, 2014 at 5:11 pm ET

Yahoo Earnings Disappoint, But Search And Mobile Revs Up

Yahoo’s second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of...

Greg Sterling | Jul 15, 2014 at 9:30 pm ET

What Will Yahoo Buy With Its Alibaba Billions?

When Chinese e-commerce powerhouse Alibaba goes public in what is likely to become the biggest internet IPO ever, Yahoo will reap a massive cash...

Greg Sterling | May 9, 2014 at 10:39 am ET

Yahoo Ditches “Do Not Track”: Lack Of Standards Too Confusing

Yahoo announced Wednesday that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the user...

Ginny Marvin | May 1, 2014 at 3:00 pm ET

Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month

Yahoo COO and former Googler Henrique de Castro was fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and...

Greg Sterling | Apr 17, 2014 at 9:48 am ET

Yahoo Q1 Beats Expectations, Search Stronger Than Display

Today, Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial...

Greg Sterling | Apr 15, 2014 at 4:33 pm ET

Toppling Yahoo, Google Back On Top Of comScore Top 50

After several months that saw Yahoo atop comScore’s top 50 US desktop rankings, Google has reclaimed the number one position. That’s...

Greg Sterling | Mar 26, 2014 at 9:38 am ET

Yahoo Wants To “Tell Better Stories” With New Motion Ads

This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion...

Greg Sterling | Mar 17, 2014 at 3:45 pm ET

Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins

Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that...

Greg Finn | Mar 5, 2014 at 7:29 am ET

Tumblr Appoints “Director Of Media,” Has Twitter Envy

Facebook, Twitter and Google are all increasingly vying for TV and entertainment industry money. And the competition is intensifying. One...

Greg Sterling | Feb 27, 2014 at 11:34 am ET

Yahoo Strikes Deal With Mocean Mobile To Form New Premium Mobile Marketplace

In an ad coup for Yahoo, its new Ad Exchange, launched at CES, will now power the new Mocean Mobile Marketplace. The nearly 5-year-old mobile ad...

Ginny Marvin | Feb 4, 2014 at 1:30 pm ET

Yahoo’s Q4 and FY Revenues Down But Earnings Beat

This afternoon, Yahoo reported a mixed quarter. The company had revenues of $1.26 billion in Q4 2013. That was a 6 percent drop from a year...

Greg Sterling | Jan 28, 2014 at 4:48 pm ET