Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

yahoo-mobile-phones-featured There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of Yahoo itself. Flurry got the nod: When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By [...]


Yahoo Earnings Disappoint, But Search And Mobile Revs Up

Yahoo Q2 earnings Yahoo's second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an $394 million, ex-TAC, down  7 percent YoY Search revenue was $428 million, ex-TAC, up 6 percent YoY As indicated search revenues were up and so were CPCs. This was the 10th quarterly increase in search revenue for Yahoo, said [...]


Yahoo Adds Mobile-First Image Rich Ads To Native Lineup

Yahoo_Logo Yahoo today announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo's mobile and native ad formats that the company launched in February. With nearly half of Yahoo's traffic now coming from mobile devices, the company says the ads were designed specifically for mobile, but will also appear on desktops. When users tap on the ad, it will either transition to a full-screen visual (as shown in the Netflix example above) or take t [...]


What Will Yahoo Buy With Its Alibaba Billions?

yahoo-new-logo-featured When Chinese e-commerce powerhouse Alibaba goes public in what is likely to become the biggest internet IPO ever, Yahoo will reap a massive cash windfall. The company is required to sell half its remaining roughly 23 percent of Alibaba. Yahoo bought a 40 percent stake in Alibaba in 2005. The company was then worth $2.5 billion. Today it's valued at more than $200 billion (but that ultimately will depend on the IPO). Thus Yahoo could stand to make up to $12 billion when Alibaba's shares start trading publicly (before taxes). When Yahoo sold its first batch of Alibaba shares, essentiall [...]


Will Aviate Become “Yahoo Home” Or “Yahoo Now”?

Aviate One of the most interesting things announced by Yahoo yesterday was the acquisition of the "intelligent [Android] home screen" Aviate. Aviate was in private beta, but I had a chance to use it for a week last year. It's clear that Yahoo could do a number of interesting things with the acquisition. The question is: will the company "go for it"? First, what is Aviate? Aviate is a home screen replacement for Android devices. It organizes all installed apps by category into a bookshelf-like display. It's personalized, time and location aware. It changes throughout the day and presents informa [...]


New Version Of Yahoo iPhone Flickr App Includes Picture-Perfect Editing Tools For Free

flickr-dots-icon-200px Yahoo has released a new version of the iPhone Flickr App, adding new updates and removing fees for a selection of the professional editing tools. Now users will have access to features like photo enhancement, cropping, sharpening, and color adjustments for free. Noting the iPhone 5 as the most popular camera on Flickr, Yahoo claims the new Flickr App, "Takes full advantage of the depth of capabilities that Apple's iPhone camera has to offer and more." According to Yahoo, many of the new Flickr App features were made possible since the company's acquisition of camera apps KitCam and GhostBi [...]


Yahoo Updates Verticals, Injects More Native “Stream Ads” Into Content

yahoo-logo This morning, Yahoo announced that it had updated seven properties, making them more personalized and adding "stream ads" into the content flow. The redesigned properties are Sports, Movies, Music, TV, omg!, Games and Weather. The properties employ responsive design and will work across platforms, according to the company. Yahoo is aiming for the same thing with its ads, as well. Yahoo, not long ago, redesigned its homepage and added a new content "stream" together with embedded native ads. Here's Yahoo's discussion of stream ads in the updated verticals: With the refreshed Yahoo! S [...]


Yahoo Buys Mobile Ad Tech, Now What About Reach?

yahoo-mobile-phones-featured After Yahoo reported flat Q2 revenues (and negative display revenues) yesterday, financial analysts and reporters began asking how the company might generate new revenue growth and where that growth might come from. There are a number of areas potentially. Search is one, video advertising is another and mobile is yet another. Accordingly, earlier this morning, the company announced it had acquired mobile ad-tech startup AdMovate. The idea is that AdMovate will help Yahoo deliver more targeted ads on its various mobile apps and mobile Web properties. Here's how AdMovate described what it [...]


Mayer Doing Terrific Job At Yahoo But Skeptics Remain

marissa-mayer-purple-featured The reviews of Marissa Mayer's first year at Yahoo are generally mixed. Most pundits, financial analysts and observers praise her for injecting new energy into Yahoo, focusing on mobile and bringing on new talent, mostly by way of "acqu-hires." However there are others who say for all the good she's done she has yet to prove she can put revenues back on a meaningful growth track. Yahoo announces second quarter earnings later today. And it does face challenges in both the search and display ad markets -- online and in mobile. However Mayer's first year has to be seen as an almost unqualified [...]


Yahoo Takes Another Step Toward Growing Its Mobile Audience With New iOS App

Yahoo new iOS app with Summly Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. "The new Yahoo mobile app is also smarter, using Summly's natural-language algorithms and machine learning to deliver quick story summaries," said Yahoo CEO Marissa Mayer in a post on Yahoo's corporate blog. Yahoo gained a number of headlines when it acquired Summly less than a month ago for approximately $30 million. Most of the attention was garnered because the startup was founded by a 17 year old who based his technology on a licensing arra [...]


Yahoo Narrows Focus By Cutting Yahoo Kids, Upcoming, Yahoo Deals & More

Yahoo announced today that it is retiring five of its products at the end of this month, including Upcoming, Yahoo Kids and Yahoo Deals. Older versions of Yahoo Mail will be disabled as well on June 3. In an attempt to narrow their focus, Yahoo stated they wanted to put their energy into building "beautiful products," citing Yahoo Mail for iPad and Android tablets, and Yahoo Weather for iPhone, which were both introduced this week. Upcoming, Yahoo's events and calendar tool, will be cease to exist as of April 30, 2013, along with its API support. Other products scheduled to retire this m [...]


New Tablet Mail, Weather Apps Continue Yahoo’s Push For Mobile Relevance

Yahoo Weather app This morning, Yahoo introduced its improved Mail app for Apple and Android tablets and a new weather app for the iPhone. The Mail app is a larger, tablet-optimized version of the Mail app that was introduced for the iPhone in December. Yahoo's new mail apps put Yahoo Mail's quality and functionality on par with Google's mail apps and will help increase mobile usage and retain Yahoo Mail users. The weather app, however, is not just "workmanlike" but offers a visually rich environment and should grow usage on the iPhone. The Android version of Yahoo Weather is similarly immersive, but not [...]


Yahoo Surpasses 300 Million Monthly Mobile Users In Q1

Usage of Yahoo's various mobile apps was up about 50 percent in the first quarter of the year to more than 300 million monthly users. That's some of the mobile-related data that Yahoo CEO Marissa Mayer shared today on the company's Q1 earnings call. During the company's previous earnings call three months ago, Mayer said that Yahoo ended 2012 with about 200 million monthly mobile users. She called out growth in two specific Yahoo mobile apps -- Mail and Flickr -- that were relaunched right before Christmas. On Yahoo's new mobile Mail app, daily active users were up 50 percent in the firs [...]


WSJ: Yahoo Wants Deeper Relationship With Apple

Yahoo + Apple Earlier in the week, I speculated that Yahoo might be able to follow Facebook's lead and create a Home-like proprietary software layer on top of Android. But, there would be risks in doing so. An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with another operating system that has massive reach: iOS. The Wall Street Journal (WSJ) is reporting this afternoon that Apple and Yahoo are having a conversation, with no deal imminent, to expand the amount of Yahoo content available to Siri and pre-loaded on Apple devices. According to the WSJ: But [...]


Could Yahoo Build Its Own “Home” On Top Of Android?

yahoo-mobile-phones-featured Facebook Home is slated for release this week, and blogs are abuzz with news that a pre-release version has leaked ahead of the official April 12 launch. It's reportedly buggy, so better to wait. Despite some early indications that Home may face an uphill climb, it could prove to be popular with die-hard Facebook users. We'll soon see. But, last week's frenzy and coverage surrounding Home got me thinking about another company with significant mobile aspirations: Yahoo. Let me qualify what I'm about to say. I'm not a developer or engineer, so I can't assess the technical challenges or fe [...]


Yahoo Buys Summly News Aggregation App Developed By UK Teen

Yahoo! Yahoo has acquired mobile app Summly, which was founded by UK teen Nick D’Aloisio. He was 15 then; he's 17 now. Summly is not unlike Zite or Flipboard. It's a mobile app that aggregates and formats news content from numerous publishers and offers elegant "summaries" of those articles. AllThingsD reported that the acquisition price was "close to $30 million." Founder D’Aloisio and the Summly team will join Yahoo. However, the Summly app will disappear, starting today. This is both an "acqu-hire" and a technology acquisition for Yahoo, which will incorporate Summly's capabilities into [...]


More “Modern” Yahoo Homepage Starts To Roll Out

Yahoo! We've known for quite some time that Yahoo was preparing to relaunch its homepage. We saw early evidence several months ago in screenshots and even more recently "in the wild." But today, the "new Yahoo" is officially starting its rollout in the US. Overall, the new homepage has an updated but similar look, with a range of visual and structural changes. For comparison, here is an image of the "old" Yahoo homepage, which is still live for most people: Below is the new homepage (screenshot provided by Yahoo). The colors, the fonts, the icons and other elements of the page are slightly [...]


Report: Yahoo’s Mobile Ad Revenue $125 Million

yahoo-mobile-money-featured Kara Swisher at AllThingsD, who seems to have an unlimited supply of moles and sources within Yahoo, is reporting that she's been told by someone inside the company that Yahoo's mobile ad revenues are only $125 million annually -- with most of that coming from search. According to Swisher: [D]irect mobile revenue hovers only around $125 million annually, mostly from search revenue on mobile devices. While users are consuming lots of Yahoo Web pages on their phones, which could technically boost the sales numbers higher, rendering most desktop-created ads on mobile is not the same thing as [...]


Yahoo’s Mayer: “In The Future You Become The Query”

Marissa Mayer Yahoo CEO Marissa Mayer sat down with Bloomberg TV in Davos, Switzerland, at the World Economic Forum, in a very interesting and far-ranging interview (embedded below), to discuss the future of Internet technology and search. Mayer spoke at length about the future of search, social, mobile and Yahoo's strategy. She also offered her first public comments about Yahoo's positioning and strategy, amid intensifying competition from a range of larger players, including Google, Amazon and Facebook. The Right CEO For Yahoo It's clear from this interview that Mayer was the right choice for the Ya [...]


What’s Ahead For Mobile Marketing In 2013

At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am going to be so bold as to say that this is the year that mobile finally breaks out and has that hero moment that prognosticators have been talking about for the last 10-12 years. Before I dig into my five predictions though, it is probably worth looking at a little ba [...]


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