Marissa Mayer Outlines Her Goals At Yahoo, Gives Frank Assessment Of Where Company Is Today

yahoo-mayer-featured Yahoo's first company earnings report under new CEO Marissa Mayer is still in progress; as I type this, new CFO Ken Goldman is reviewing Yahoo's financials on his first day at the company. But the big focus of the call is Mayer herself -- it's her first opportunity to speak to investors and the public about her plans to revitalize one of the internet's oldest, and still most popular, destinations. She began by telling listeners, "This job is tailor-made for me," and explained that Yahoo's core components - search, advertising, mobile, news and the home page -- are the same core component [...]


Will Foursquare Be Marissa Mayer’s First Big Acquisition At Yahoo?

Yahoo Foursquare There's a widely held belief that as part of putting her stamp on Yahoo, new CEO Marissa Mayer will make a significant acquisition very soon. The speculation has begun about who or what that acquisition will be. One very likely candidate is Foursquare. Foursquare could give a big boost to Yahoo in "SoLoMo": social, local and mobile. While Yahoo has mobile apps, it badly lags Google's efforts -- especially in local. At one time Yahoo had the leading local property online and squandered that lead through literally years of neglect. Mayer Was in Charge of Local at Google Ironically Marissa M [...]


New Yahoo CEO Mayer’s First Moves Emulate Google

Marissa Mayer According to AllThingsD freshly minted Yahoo CEO is making some initial changes at the Sunnyvale company intended to boost morale and inject new energy into the place. Among the changes being implemented are a Friday afternoon "all-hands" meeting, free food and forthcoming reworking of the workspaces. In these moves Mayer is apparently using Google as the model. However, product changes and upgrades are coming too. AllThingsD's Kara Swisher says that her indefatigable sources at Yahoo suggest there will be an acquisition or product-related announcement coming soon, to signal Yahoo's return [...]


Yahoo Shutters Livestand iPad “Living Magazine”

Screen shot 2012-05-25 at 1.37.43 PM It was probably inevitable that Yahoo's Livestand app would be discontinued -- as was announced earlier today. Though a noble attempt, it was always a weaker product than some of its competitors, including Flipboard and Zite. Livestand was announced in November, just six months ago. Whatever strategy gave birth to Livestand, under Carol Bartz, is no longer in place at Yahoo. Blake Irving, former Yahoo Product Chief, was the one who introduced Livestand and IntoNow last year. He's no longer with the company, resigning during the short-lived Scott Thompson regime. Livestand had improve [...]


Yahoo Shutters 10 Mobile Apps

yahoo-logo It's not just Google closing products these days. Yahoo announced today that it's shutting down a full 10 of its mobile apps across both the iOS and Android platforms. The list of Yahoo mobile apps being shut down is as follows: Yahoo Meme (iPad and iPhone) Yahoo Mim (iPad) Yahoo Answers (Android) Yahoo AppSpot (Android and iPhone) Yahoo Deals (iPhone) Yahoo Finance (BlackBerry) Yahoo Movies (Android) Yahoo News (Android) Yahoo Shopping (iPhone) Yahoo Sketch-a-Search (iPad and iPhone) I'm using the phrase "shut down" above; Yahoo says the apps will no longer be supported [...]


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