Are New Terms Driving Instagram Users Away Before Marketers Can Reach Them?

instagram-featured If you go by my Facebook and Twitter feeds, you'd think Instagram is finished -- users are packing their bags (downloading their photos using services like Instaport) and migrating to other services like Snapchat or even the venerable Flickr. This because the Facebook-owned photo-sharing service announced changes in its terms of service due to take effect in January, with some of those changes designed to allow advertisers access to the audience. Is everyone leaving Instagram before marketers get a chance to engage with them? Not likely. Since this latest Facebook-related-change panic (FR [...]


New Yahoo Mail, Flickr Part Of Larger Mobile Push

yahoo-mail-flickr-featured Yahoo's first two acquisitions in the era of CEO Marissa Mayer weren't big splashy deals as many including me had anticipated; they were modest "acqu-hires" for mobile teams. By the same token Yahoo's launch of new apps for Yahoo Mail and Flickr, yesterday and today, are similar workmanlike updates and upgrades to core Yahoo properties. Yahoo Mail is, from a traffic and monetization perspective, second only in importance to the Yahoo homepage, which is scheduled for a Mayer-inspired refresh as well. In a way it's amazing that there was no iPhone app for Yahoo Mail until yesterday. That' [...]


Despite Emphasizing Mobile, Yahoo Shutters Mobile Blog

yahoo-logo A couple of weeks ago Yahoo CEO Marissa Mayer made her first acquisition: Stamped, a mobile recommendations app/site. It turned out to be an "acqu-hire," to help build out Yahoo's mobile product and development team. Stamped itself will be shuttered. Like Stamped, Yahoo is also shuttering its Yahoo Mobile Blog. This is somewhat surprising for a company that is making mobile one of its top priorities -- if not its top priority. Mayer said the following on the Yahoo Q3 earnings call: We haven't effectively optimized our websites, we've underinvested in our mobile front-end development and we [...]


Mayer’s First Yahoo Acquisition: Stamped, Built By Former Googlers

mayer-stamped Marissa Mayer has made her first buy as Yahoo's CEO, and it's a company with strong Google connections. Yahoo announced its acquisition of Stamped, a mobile/social recommendations service. And Mayer herself shared the image above on Instagram. The acquisition is more about the "who" than the "what." Stamped launched in 2011 as the brainchild of a few ex-Googlers: Robby Stein worked at Google for four years. Bart Stein (not related) was involved in Google's Creative Lab. Paul Eastlund worked at Google for five years. The company's about us page lists 11 employees (including an intern) [...]


Marissa Mayer Outlines Her Goals At Yahoo, Gives Frank Assessment Of Where Company Is Today

yahoo-mayer-featured Yahoo's first company earnings report under new CEO Marissa Mayer is still in progress; as I type this, new CFO Ken Goldman is reviewing Yahoo's financials on his first day at the company. But the big focus of the call is Mayer herself -- it's her first opportunity to speak to investors and the public about her plans to revitalize one of the internet's oldest, and still most popular, destinations. She began by telling listeners, "This job is tailor-made for me," and explained that Yahoo's core components - search, advertising, mobile, news and the home page -- are the same core component [...]


Will Foursquare Be Marissa Mayer’s First Big Acquisition At Yahoo?

Yahoo Foursquare There's a widely held belief that as part of putting her stamp on Yahoo, new CEO Marissa Mayer will make a significant acquisition very soon. The speculation has begun about who or what that acquisition will be. One very likely candidate is Foursquare. Foursquare could give a big boost to Yahoo in "SoLoMo": social, local and mobile. While Yahoo has mobile apps, it badly lags Google's efforts -- especially in local. At one time Yahoo had the leading local property online and squandered that lead through literally years of neglect. Mayer Was in Charge of Local at Google Ironically Marissa M [...]


New Yahoo CEO Mayer’s First Moves Emulate Google

Marissa Mayer According to AllThingsD freshly minted Yahoo CEO is making some initial changes at the Sunnyvale company intended to boost morale and inject new energy into the place. Among the changes being implemented are a Friday afternoon "all-hands" meeting, free food and forthcoming reworking of the workspaces. In these moves Mayer is apparently using Google as the model. However, product changes and upgrades are coming too. AllThingsD's Kara Swisher says that her indefatigable sources at Yahoo suggest there will be an acquisition or product-related announcement coming soon, to signal Yahoo's return [...]


Yahoo Shutters Livestand iPad “Living Magazine”

Screen shot 2012-05-25 at 1.37.43 PM It was probably inevitable that Yahoo's Livestand app would be discontinued -- as was announced earlier today. Though a noble attempt, it was always a weaker product than some of its competitors, including Flipboard and Zite. Livestand was announced in November, just six months ago. Whatever strategy gave birth to Livestand, under Carol Bartz, is no longer in place at Yahoo. Blake Irving, former Yahoo Product Chief, was the one who introduced Livestand and IntoNow last year. He's no longer with the company, resigning during the short-lived Scott Thompson regime. Livestand had improve [...]


Yahoo Shutters 10 Mobile Apps

yahoo-logo It's not just Google closing products these days. Yahoo announced today that it's shutting down a full 10 of its mobile apps across both the iOS and Android platforms. The list of Yahoo mobile apps being shut down is as follows: Yahoo Meme (iPad and iPhone) Yahoo Mim (iPad) Yahoo Answers (Android) Yahoo AppSpot (Android and iPhone) Yahoo Deals (iPhone) Yahoo Finance (BlackBerry) Yahoo Movies (Android) Yahoo News (Android) Yahoo Shopping (iPhone) Yahoo Sketch-a-Search (iPad and iPhone) I'm using the phrase "shut down" above; Yahoo says the apps will no longer be supported [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!