Yahoo announced a partnership with Twitter today to include real-time tweets from media outlets, politicians and celebrities in the Yahoo homepage newsfeed. In a post titled "@yahoo delivers #bestoftheweb," Yahoo CEO Marissa Mayer said users will see "relevant and personalized Tweets alongside stories from Yahoo! and other sources." Users will be able to follow tweet sources by clicking on the "Follow" button displayed in the tweets. It is not yet clear how the tweet personalization will function, but one would think that users who are signed in to Yahoo and or Twitter will be served mor [...]

Related Topics: Channel: Industry | Featured | Twitter | Twitter: Business Issues | Yahoo | Yahoo: Business Issues | Yahoo: News

After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the "sponsored twin" to news feed articles, meant to deliver personalized content to users. As a user performs more searches on Yahoo and engages with more content, their news feed becomes intuitive to their personal preferences. Along with Yahoo's news stream, Yahoo Stream Ads have been developed to deliver the same relevant content within the user's ne [...]

Related Topics: Channel: Display Advertising | Display Advertising | Yahoo | Yahoo: News

Yahoo announced today that it is retiring five of its products at the end of this month, including Upcoming, Yahoo Kids and Yahoo Deals. Older versions of Yahoo Mail will be disabled as well on June 3. In an attempt to narrow their focus, Yahoo stated they wanted to put their energy into building "beautiful products," citing Yahoo Mail for iPad and Android tablets, and Yahoo Weather for iPhone, which were both introduced this week. Upcoming, Yahoo's events and calendar tool, will be cease to exist as of April 30, 2013, along with its API support. Other products scheduled to retire this m [...]

Related Topics: Channel: Content Marketing | Yahoo | Yahoo: Business Issues | Yahoo: Mobile | Yahoo: News

For the first time in several years, Yahoo saw their net US ad revenue grow in 2012, reaching $3.18 billion. eMarketer forecasts this upward swing to continue, with Yahoo's net US ad revenues climbing to $3.28 billion by the end of the 2013. According to a report released by eMarketer, the forecasted 2013 numbers are based on Yahoo's Q4 search revenues coming in far higher than expected. With the continued management restructuring and investments at Yahoo, eMarketer estimates the company's net US search ad revenues to reach $1.23 billion this year, a seven percent climb from 2012. eMarke [...]

Related Topics: Channel: Content Marketing | Google: Business Issues | Google: Display Advertising | Yahoo | Yahoo: Business Issues | Yahoo: News

Yahoo! announced expansion plans to their Dublin, Ireland operations center and their data and customer care facility located in Lockport, New York. More than 200 employees will be added over the next 12 months in Dublin to support business operations in the Europe, Middle Eastern and Africa (EMEA) region.  The Lockport facility intends to add 115 new jobs. In a statement released by Yahoo!, Ireland's Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, confirmed that the expansion will more than double Yahoo!'s existing Dublin workforce, stating, "Today's announcement that Yah [...]

Related Topics: Channel: Content Marketing | Yahoo | Yahoo: Business Issues | Yahoo: News

The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media" report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to repeated cost-cutting have hurt readership and audience loyalty. Based on survey data, the State of the News Media argues that slipping quality and diminished coverage have alienated large numbers of people who've abandoned news publications o [...]

Related Topics: Channel: Content Marketing | Facebook: Statistics | Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News | Twitter: Statistics | Yahoo: News

We've known for quite some time that Yahoo was preparing to relaunch its homepage. We saw early evidence several months ago in screenshots and even more recently "in the wild." But today, the "new Yahoo" is officially starting its rollout in the US. Overall, the new homepage has an updated but similar look, with a range of visual and structural changes. For comparison, here is an image of the "old" Yahoo homepage, which is still live for most people: Below is the new homepage (screenshot provided by Yahoo). The colors, the fonts, the icons and other elements of the page are slightly [...]

Related Topics: Channel: Content Marketing | Top News | Yahoo | Yahoo: Business Issues | Yahoo: Mobile | Yahoo: News

Kara Swisher at AllThingsD, the prodigious leaker of Yahoo internal memos, has released former Chief Product Officer Blake Irving's August 2011 internal strategy document. The 21-page memo is called "Yahoo Three-Year Product Strategy" and lays out "five strategic elements" and a number of "horizontal" areas of focus: "Personalization, Video, Mobile, Social, and Local." According to Swisher, the document's recommendations are similar to the vision recently laid out by new CEO Marissa Mayer. As reported by AllThingsD, there were lots of generalities (e.g., "shift platform to mobile") in M [...]

Related Topics: Channel: Content Marketing | Yahoo | Yahoo: Business Issues | Yahoo: News

Yahoo! announced this week that it will be discontinuing Yahoo! Web Analytics as a stand alone product. We inquired Emer Kirrane, Product Manager for Yahoo! Web Analytics, and she answered the following: "In line with Yahoo!'s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting down or transitioning a number of products that did not meaningfully drive revenue or engagement. After carefully reviewing our portfolio, Yahoo! has decided to discontinue Yahoo! Web Analytics services for analytics-only customers as well as the Yahoo! Web [...]

Related Topics: Analytics | Channel: Analytics | Google: Analytics | Top News | Yahoo: News

Facebook wants everyone to know just how big and successful its mobile platform has become in a short period of time. In short: Very big. And very successful. In a blog post this morning, Facebook's James Pearce (Head of Mobile Develoepr Relations) trumpets several big stats about how the Facebook Platform has benefited mobile apps and games: more than 60 million visitors every month more than 320 million visits to mobile apps last month (January) traffic from Facebook Mobile to Yahoo's mobile news app has increased 3.5x since February 14th to 1.6 million visitors per day Pearce [...]

Related Topics: Channel: Content Marketing | Facebook: Mobile | Facebook: Open Graph | Facebook: Statistics | Statistics: Popularity & Usage | Yahoo: News

Online news sites are struggling to get advertisers to move from their traditional platforms to online outlets. One of the effects of that, according to a new report from Pew's Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The implications are obvious to an industry that's struggling with declining offline subscriptions and interest: News organizations need their advertisers to shift online just as viewers/readers have been doing in recent years. Pew studied 22 U.S. news organizations last summer and analyzed almost 5,400 ads acr [...]

Related Topics: Channel: Display Advertising | Display Advertising | Statistics: Online Advertising | Top News | Yahoo: News

Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties. It offers data that should be of interest to anyone in the news/publishing space. The data comes from Yahoo's "C.O.R.E." -- which stands for Content Optimization and Relevance Engine -- and the nifty visual tool can be seen at visualize.yahoo.com/core. Controls on the left offer demographic data; you can see what content was viewed by age or gender. On the right, you can limit the data to interests (news, finance, sports) or a lis [...]

Related Topics: Channel: Content Marketing | Statistics: Online Behavior | Top News | Yahoo | Yahoo: News

Based on the success of its initial integration with Facebook's Open Graph, Yahoo is going all-in by expanding the integration to 26 more Yahoo sites around the world. According to Yahoo's announcement, the sites will include some in India, Spain, Brazil and Singapore, as well as U.S.-based properties like Yahoo Games, Yahoo Movies, Yahoo TV and the omg! celebrity gossip site. In the U.S., Yahoo is also adding "Notifications" -- a new feature that appears on several Yahoo properties and alerts users to things their friends are doing and saying online, along with other types of alerts (su [...]

Related Topics: Channel: Content Marketing | Facebook: Open Graph | Social Media Marketing | Top News | Yahoo | Yahoo: News