Yandex And Google Partner To Open Up RTB Display Inventory

Yandex Google Display Inventory Partnership Yandex, Russia's largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google's DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange. The companies say the inventory overlap is minimal. "Google and Yandex complement each other in terms of user data, audience-targeting and bid-optimisation, with Yandex’s machine learning technology MatrixNet prov [...]

Russian Search Engine Yandex Launches Free Analytics Tool To Track Metrics For Its 25 Apps

Yandex Russian search engine Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is a free tool available to mobile developers worldwide, allowing them to create personalized app-audience profiles and usage reports. Russia's largest search engine confirmed its new mobile app analytics solution was built to work on Android, iOS and Windows Phone platforms. With 25 different apps "enjoyed by millions" on various mobile devices, Yandex says: The main reason why we made an app stats tool from scratch, instead of using [...]

Yandex Launches Look-Alike Audience Ad Targeting For Display Campaigns

Yandex Today Yandex announced the addition of look-alike audience targeting to its growing list of ad targeting capabilities. Advertisers can now target new users whose online behavior is similar to that of their own site visitors who have take a specific action such as completing a purchase or adding items to the shopping cart. Both Google and Facebook also offer audience targeting based on attributes of an advertiser's existing visitor or customer base. Yandex's behavior analytics technology, Crypta, powers look-alike targeting by discovering patterns in online behavior and locating other use [...]

Yandex Launches Browser, Alternative App Store For Android Devices

Screen Shot 2012-10-01 at 10.11.31 AM This morning Yandex made two significant announcements: a new Chromium-based web browser and an alternative app store for Android handsets, called Yandex Store. The browser supports both Mac and Windows. In addition to Chromium, which is the source code for the Google Chrome browser, the new Yandex browser uses WebKit and incorporates Opera's Turbo technology, which helps boost page download speeds on slow connections. The Yandex (app) Store is available to developers immediately and will launch to consumers at the end of the month. Yandex said that it has "40,000 apps under the belt o [...]

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