LinkedIn Answers To Close On January 31

LinkedIn LogoLinkedIn spent most of 2012 introducing new products and features, but 2013 is starting with news that one of them is going away.

In an email to members, the company says it’s going to close down LinkedIn Answers as of January 31st.

The Q&A section of the site apparently wasn’t driving user engagement, and the email sent to members says LinkedIn plans to focus on “more engaging ways to share” across the site:

“… we evaluated how our current products and features are being used. To ensure we focus on building the best products, we’ll be retiring LinkedIn Answers on January 31 and it’ll be removed from our site. Instead, we’re focusing our efforts on developing new and more engaging ways to share and discuss professional topics across LinkedIn. We look forward to sharing the details with you in the coming months, so please stay tuned.

To some degree, Answers is repetitive of other features on LinkedIn. As the email points out, there’s already a lot of question asking and answering in Groups (like our Marketing Land group and Search Engine Land group). Polls and standard status updates also allow Q&A to happen on LinkedIn.

LinkedIn has mostly been in expansion mode in recent mode, adding new features and improving existing ones. (See the “Related Entries” below for our coverage of those LinkedIn developments.) A week ago, the company announced that it surpassed 200 million members.

Related Topics: Channel: Social Media Marketing | LinkedIn | Social Media Marketing | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://twitter.com/Suresh_Quotes Suresh Quotes

    “LinkedIn Answers” is a Quora-like Q&A service which allows the LinkedIn users to ask questions and add answers for the questions. Read more http://rtoz.org/2013/01/18/linkedin-answers-will-be-retired-from-linkedin-on-january-31/

  • Scott Messinger

    Maybe I’m in the wrong groups, but most of the LinkedIn groups seem to be spam for job offers and links to articles.

  • http://twitter.com/MichelleRafter MichelleRafter

    I’m a member and haven’t received this email, nor do I see a press release announcing it on their site. Could you please revise your story to share a link to whatever they’ve posted about taking down Answers? Thanks.

  • Matt McGee

    If they haven’t posted anything, there’s nothing we can link to. We did, however, confirm the details and get a statement from their communications team.

  • http://www.facebook.com/muneeb.o.ahsan Muneeb Oais Ahsan

    There are quite a few alternatives to executive or professional Q&A. Askvisory.com has a members only Q&A platform that was based on Linkedin technology. There was a recent article about this on Business Insider.

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