LinkedIn To Close Controversial “Intro” Service, Plus Slidecast & More

linkedin-iconLinkedIn is the latest tech company to adopt the “more wood behind fewer arrows” approach to its product lineup.

The company announced today that it’ll soon shut down LinkedIn Intro and Slidecast later this year. Deep Nishar, the SVP of Products and User Experience, says LinkedIn is going to focus on “doing fewer things better.”

This year, LinkedIn is committing to the concept of focus more than ever. We are making large, long-term investments on a few big bets, and in order to ensure their success, we need to concentrate on fewer things.

Intro will shut down one month from today — March 7, 2014. It’s a service that LinkedIn launched in October and connects LinkedIn profiles and data to the Apple Mail app on iPhones. It quickly ran into trouble when some security experts called it a security risk.

Slidecast will survive a little longer: It’s shutting down on April 30, 2014. LinkedIn also announced that it will no longer support for its older iPad app that runs on iOS versions before 6.0. That support is ending February 18th.

LinkedIn’s Q4 earnings came out yesterday and showed good revenue numbers. LinkedIn also yesterday announced its acquisition of Bright, a job search site.

Related Topics: Channel: Industry | LinkedIn


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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