LinkedIn Releases Company Page API For Posting And Analytics

LinkedIn took another step toward targeting brands today, announcing the Company Page API and providing marketers more options to manage and measure their Company Page presence on LinkedIn.

Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up the API, any third-party social management tools has the option to integrate Linkedin Company Page posting and analytics.

To learn more about the API and the Social Media Management Partner Program here. You can also check out an overview from LinkedIn’s presentation on the API below.

Related Topics: Channel: Social Media Marketing | LinkedIn

Sponsored


About The Author: Monica Wright has over 15 years of media, content marketing and project management experience, with a strong focus on driving online audiences for media companies. She serves as the the Director of Community for Marketing Land and Search Engine Land, always on the quest to understand how people interact and participate online. She started out her media career back in the grunge days interning at The Boston Phoenix and WFNX talking to listeners, writing artist bios and editing show listings, connecting people with the information they wanted. She still believes that listening and going "where the people are" builds the best audiences, only today, it's mostly online. Based near Portland, Maine, she occasionally blogs about media marketing at monicawright.com, and spends quality time at the dojo. You can find Monica on Twitter, LinkedIn and Google+.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.SocialAna.com/ Ana Lucia Novak

    You left out Dlvr.it. You can automate fresh content frm this nifty tool – worth a mention as this tools posts to Google Plus Page

  • http://www.SocialAna.com/ Ana Lucia Novak

    Onlywire allows scheduling and autoposting to LinkedIn company page, Google + and Google + pages.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!