LinkedIn announced today that it’s making a major design change to user profiles, going with a large cover photo, a feature common to Facebook, Google+ and Twitter.
The feature is only available to premium users for now; LinkedIn said it will be available for all users in a few months. The ability to add cover photos seems natural — if not overdue — for LinkedIn, considering that many people use it as an online resume.
The network also announced several more enhancements for premium users (rates start at $10 a month):
- A keyword suggestion unit to help improve your profile and optimize it to be found in LinkedIn searches.
- The option to make your profile “open,” fully visible to all LinkedIn members.
- The ability to see a full 90-day list of the people who have viewed your profile and access to top 100 results for How You Rank versus your connections and company peers.
- More prominent display — a deeper display with more of your profile information showing — in LinkedIn search (see grab below).
For more information about improving your LinkedIn setup, read Jimmy Yu’s column this week on Marketing Land: Optimize LinkedIn Like A Pro To Boost Your Personal Brand.
Postscript: This post has been updated with the correct price for an entry-level LinkedIn premium account. It’s $10 a month, not $75.