Soon Your LinkedIn Profile Will Look More Like Your Facebook Page


LinkedIn announced today that it’s making a major design change to user profiles, going with a large cover photo, a feature common to Facebook, Google+ and Twitter.

The feature is only available to premium users for now; LinkedIn said it will be available for all users in a few months. The ability to add cover photos seems natural — if not overdue — for LinkedIn, considering that many people use it as an online resume.

The network also announced several more enhancements for premium users (rates start at $10 a month):

  • A keyword suggestion unit to help improve your profile and optimize it to be found in LinkedIn searches.
  • The option to make your profile “open,” fully visible to all LinkedIn members.
  • The ability to see a full 90-day list of the people who have viewed your profile and access to top 100 results for How You Rank versus your connections and company peers.
  • More prominent display — a deeper display with more of your profile information showing — in LinkedIn search (see grab below).


For more information about improving your LinkedIn setup, read Jimmy Yu’s column this week on Marketing Land: Optimize LinkedIn Like A Pro To Boost Your Personal Brand.

Postscript: This post has been updated with the correct price for an entry-level LinkedIn premium account. It’s $10 a month, not $75.

Related Topics: Channel: Social Media Marketing | LinkedIn | Social Media Marketing | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • Sandeep Rao

    I don’t know why some of the popular social platforms are copying Facebook’s design. For instance, Google Plus has updates its profiles and page’s as per Facebook’s old design. And Now you are saying that LinkedIn will be having almost the same design.

    Although it’s not a bad design, still those are big companies and they are having great minded developers. They should develop their own unique design so as to make a difference.

    Anyways, lets see what’s there in the new design for LinkedIn. I found the post shared in

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