LinkedIn’s Long Form Professional Publishing Tools Opens To All Members

Linkedin LogoSince launch in 2012, LinkedIn’s dynamic publishing platform has been aimed toward top societal influencers like Richard Branson, Tony Robbins and Bill Gates. Today, LinkedIn is opening their publishing platform to all users so they can publish long-form original content. The program to date has been very successful with Influencer posts seen by 31,000 professionals on average.

With the new open publishing platform, a user can author a long-form post that will help them increase their overall awareness through their original content. Once a post is created, it will become part of their professional profile and is shared with their professional network. Today, 25,000 members will have access to the publishing capabilities, and more users will be added steadily in the coming months.

This is a smart move for LinkedIn as there is no downside to having user-generated content on their site. It will help the professional social networking giant compete against other upcoming publishing venues such as Medium.

In addition to the new product announcement, LinkedIn also released the following new influencer and network data:

To see the official release, head on over to the official blog post on LinkedIn.

Related Topics: Channel: Social Media Marketing | LinkedIn | Top News

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Kevin Anchi

    Another website available for content spam, if there is no proper moderation

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!