Companies On LinkedIn Can Now Use Showcase Pages To Segment Content By Brand Or Business Line

LinkedIn LogoToday, Linkedin launched a new way for companies with a presence on the site to share content. According to the announcement, Linkedin’s new Showcase Pages allow companies to build, “dedicated pages for their more prominent brands, businesses and initiatives.”

Linkedin says its new Showcase Pages take Company Pages one step further, offering businesses the opportunity to segment content for specific audiences. Created by the Company Page administrator, Showcase Pages work in the same way as Company Pages, with Linkedin members able to follow the pages and receive page updates via their Linkedin feeds.

Companies can also promote Showcase Page content using Linkedin’s Sponsored Updates ad tool.

Linkedin Showcase Page Example Nov 2013

Linkedin says the Showcase Pages were first introduced during a pilot phase with a select group of companies, including Adobe, Cisco, Microsoft and HP.

For administrators wanting to create a Showcase Page, Linkedin offered the following Slideshare presentation:

Related Topics: Branding | Channel: Social Media Marketing | LinkedIn | Marketing Tools: Social Media | Top News

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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