LiquidM emerged from stealth mode today to announce the public availability of its new white-labeled mobile advertising management platform. The cloud-based SaaS product is designed to simplify mobile ad management processes for mobile media buyers.
“As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are looking to increase their competitiveness by turning to a full stack ad tech provider,” said Christof Wittig, CEO of LiquidM. “While some in the market still believe that scale and more sales people will solve their problems, a new generation of companies is now looking into broad, integrated technology support to exploit the promise of this massive opportunity.”
The open platform is comprised of a complete set of tools — or modules — for running and optimizing mobile ad campaigns. The modules include an ad server that supports all mobile ad types including video and rich media; identity service that enables device detection; a decision engine for ad targeting and fraud detection; transparent real-time-bidding support and global inventory access; and a user interface designed to be used by tech novices.
The white-labeling gives customers the ability to either integrate any of LiquidM’s modules into their existing technology or use it as a comprehensive standalone solution.
The company also announced $5 million in series A funding from Blumberg Captial, Earlybird and Asset Management.