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Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve always used?
Let’s make this year even more special (and successful) with some lesser-known tips and advice based on research compiled by my data scientist colleagues at Bing Ads.
Did you know that 87 percent of Americans participate in Mother’s Day? And regardless of age, gender or relationship, people are looking for ways to celebrate and thank the “mom” in their life. For marketers, be sure you’re there for all the moms, with appropriate audience targeting and messaging.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.