Lithium Technologies, a social customer experience management software company, released a statement today announcing it has acquired Klout.
According to the announcement, the acquisition creates, “One of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.”
Lithium claimed the combined companies will have access to 500 million consumers across 10,000 specific interest areas and more than 300 branded communities. Financial details of the acquisition were not disclosed.
“With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about,” said Lithium CEO Rob Tarkoff. Brands like AT&T, Best Buy and Skype use Lithium’s technology to manage their social networks.
Lithium said Klout CEO Joe Fernandez will be part of its executive team, serving as a general manager and SVP, managing Klout operations. A post by Fernandez on the Klout company blog claimed Klout users will still be able to get insight on their social media activity, find content, and earn Klout Perks on the site and mobile app.
Lithium Technologies posted the follow video in conjunction with the statement announcing the acquisition: