Microsoft Unveils Cortana Assistant At Build Conference

Microsoft’s annual Build Conference kicked off in San Francisco today with perhaps the biggest news for marketers being the unveiling of its “Cortana” virtual assistant, a challenger to Apple’s Siri and Google Now. In particular, Cortana — like Siri — may route searchers to particular apps or search services.  For local search, Yelp now seems especially […]

Chat with MarTechBot

Microsoft Build Conference

Microsoft’s annual Build Conference kicked off in San Francisco today with perhaps the biggest news for marketers being the unveiling of its “Cortana” virtual assistant, a challenger to Apple’s Siri and Google Now.

In particular, Cortana — like Siri — may route searchers to particular apps or search services.  For local search, Yelp now seems especially prominent. However, also see our  separate story on Search Engine Land that dives deeper into Cortana: 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Get the must-read newsletter for marketers.