There are both benefits and challenges to being a brand with an enormous fan base. The obvious benefits involve having a large audience that wants to hear what you’re saying and engage with you on social channels. The flip side is that passion runs high and can lead to difficult situations if those fans aren’t happy with the brand.
There may be no professional basketball team with a more passionate fan base than the NBA’s Boston Celtics, and it’s Peter Stringer’s job to develop the strategies to serve that audience on social networks and other digital content channels.
During our Keynote Conversation with Peter Stringer at SMX Social Media Marketing in Las Vegas on November 20-21, I’ll speak with the Celtics’ Senior Director of Interactive Media about topics like these:
- how the team personalizes its relationship with a worldwide fan base
- developing content for different social networks
- converting online fans into ticket- or merchandise-buying customers
- measuring social marketing efforts across channels
- what non-sports brands — big and small — can learn from how the Celtics approach social media
- and more!
Under Stringer’s guidance, the Celtics have built a fan base that counts more than 7.1 million Facebook fans, 1.2 million Twitter followers, 365,000 Google+ followers and active presences on Instagram, Pinterest and YouTube.
No matter how big your social fan base is, you’ll find plenty to learn from how the Boston Celtics are winning in social media. Join me for our Keynote Conversation with Peter Stringer at SMX Social Media Marketing in Las Vegas on November 20-21.
We also have several opportunities to network and share information with your peers at our in person networking events, our online networking groups, as well as meeting other attendees at the conference devoted to all aspects of social media marketing. Check out the agenda for SMX Social Media and register now!
We’re looking forward to seeing you in Vegas!