Live @ SMX Social Media Marketing: Social For The Sale & ROI

smx_smm_spotlightYou may have excellent reach and engagement with your customers via social media channels – but are you leveraging social media to actually help move product? Social For The Sale & ROI at SMX Social Media Marketing in Las Vegas on November 20-21 offers specific tactics and success stories for making social media a key component of your sales strategy. You’ll hear from:

David Mink, Co-Founder & Chief Legal, Avalaunch Media, will show how the best B2B marketers are generating sales through social media. Avalaunch Media works with a lot of B2B businesses like Salesforce, ADP, and AtTask on creating a social media presence and strategy that “humanizes” these business giants.

Todd Parsons, founder, CEO, Aditive, will offer his recipe for getting the sale via ROI: Add a “social profile” to each audience members’ data, and pair those new attributes with advertising experiences. Creating social profiles begins with targeted advertising, used to draw individuals into experiences designed not only to sell, but to be shared for the benefit of others. A key success factor is having a redeemable offer for all participants at the end of the process.

Ben Straley, VP of Social Technologies, Rio SEO, During this session, will present a straight-forward framework for achieving social media ROI. He will also share client case studies, including a mobile retailer that experienced $5M in incremental annual reoccurring revenue, 30% more social traffic and a 14% increase in social visitors YOY, and a technology conference provider that grew conference revenue by $2.8M from sharing YOY.

And don’t forget the opportunities to network and share information with your peers at our numerous in person networking events, our online networking groups, as well as meeting other attendees at the conference devoted to all aspects of social media marketing. Check out the agenda for SMX East and register now!

Looking forward to seeing you in Vegas!

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About The Author: (@CJSherman) is a contributing editor to Marketing Land and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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