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Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews, Google My Business and links. Without these, it’s very difficult to rank.
However, in this post I want to take a closer look at on-page SEO. I want to understand the impact on-site optimization has on rankings for local businesses and the speed at which such changes can be delivered and capitalized upon.
We recently polled 546 BrightLocal users (primarily freelance SEOs and agency-based SEOs) to look at three key areas:
- What impact on-page SEO has on search rankings in 2016
- How long SEOs have to wait for technical changes to be made
- What types of on-page content are most effective for ranking
This poll was created with input from James Bavington, Director of StrategiQ.
What impact does on-page SEO have on search ranking in 2016?
- 80 percent of local SEOs say on-page SEO has a “high” or “very high” impact on search rankings.
- 13 percent say on-page SEO has “some impact.”
- 1 percent say on-page SEO has “no impact.”
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.