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Local search ranking factors: What’s working in 2017 [Podcast]
In this week's episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge national chains with thousands of locations scattered across the country. Competition in local search is incredibly fierce.
Fortunately, about three dozen of the world’s smartest local SEOs have come together again to share their wisdom in the 2017 Local Search Rankings Survey, which was published earlier this week. It’s an in-depth look at what the experts believe is driving local SEO wins across all kinds of different industries — a must-read for everyone who cares about local search.
On this week’s episode of Marketing Land Live, we take a high-level look at the survey with its organizer, Darren Shaw. We talk about the changing role of links and citations, plus the increased importance of reviews to local SEO success. We also discuss the different ranking factors in play between the “local packs” and regular, local organic search results, as well as the changing nature of local search behavior and how it impacts local SEO.
This week’s show runs 38 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.