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How To Localize Google Search Results
Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this restriction and emulate a search from any city.
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own.
Whether you’re a search pro who needs to see clients’ search results as returned within different localities or a normal consumer who wants to see results localized to your next travel destination, the removal of this search tool significantly limits the ability to see the SERP world beyond your own city or country.
Today’s post will provide ways to show localized search results despite Google’s removal of the search tool.
What Does Google Say?
As Google told Search Engine Land, the company maintains that the location search filter “was getting very little usage,” so they removed it. Could it be they removed the search tool but retained the ability via an advanced search screen or something similar? A quick search for “change Google search location” may give you a little hope; there’s an answer box, and even a support article entitled, “Change your location on Google.” Problem solved? Unfortunately, no.
Google’s idea of being helpful is telling you how to change the auto-detected search location (usually by IP) to a “more precise” location they select for you, usually based on search history. For me, that meant my location changed from New York City (by corporate IP address) to Columbia, SC (my actual location). But I need to see how my Dallas, TX, client is showing in SERPs localized to that area.
Following are four ways to show localized Google Search results.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.