Infographic: How Location-Based Marketing Delivers Ads To In-Store Shoppers
Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now.
The folks from MDG Advertising have put together an infographics that explains some of the location-based marketing systems out there, and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads:
Want the infographic for yourself? You’ll find it here: The Future of Proximity & Micro-Location Marketing [Infographic], along with some background from MDG. And see below for some background stories on the topic from us here at Marketing Land.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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