Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now.
The folks from MDG Advertising have put together an infographics that explains some of the location-based marketing systems out there, and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads:
Want the infographic for yourself? You’ll find it here: The Future of Proximity & Micro-Location Marketing [Infographic], along with some background from MDG. And see below for some background stories on the topic from us here at Marketing Land.