Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins

Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find yourself setting up an official Yahoo account as starting with Tourney Pick’Em Google and Facebook Logins will no longer be accepted. Yahoo is planning on removing all of the Facebook and Google login functionality […]

Chat with MarTechBot

Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find yourself setting up an official Yahoo account as starting with Tourney Pick’Em Google and Facebook Logins will no longer be accepted.

Yahoo-Login

Yahoo is planning on removing all of the Facebook and Google login functionality in a move to heighten the overall user experience. This latest move by CEO Marissa Mayer who has been shaking up nearly everything from search to company culture to acquisitions. According to an official statement to Reuters Yahoo stated the following about the change to login process:

“(the process) will allow us to offer the best personalized experience to everyone”.

The change will start with Tourney Pick’Em but won’t stop until it has been removed from all Yahoo properties but no definite timeline is in place.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Get the must-read newsletter for marketers.