Looking For Renewed Focus, Flickr Crops Out Picnik & Axes A Handful Of Features

This year some big changes are coming to Flickr, the popular Yahoo! owned photo-sharing site.  Flickr has been somewhat forgotten in the social ecosystem lately as Google+, Pinterest and Instagram have drawn the most attention.   The current Flickr user tends to be skilled or professional photographers who take pride in photos instead of the casual majority who shoot on a smartphone.

In a post by Markus Spiering,  Head of Product at Flickr,  the upcoming changes were explained and he stated:

…we are starting 2012 with a renewed sense of focus. This means discontinuing certain features that are not core to our product or that haven’t resonated with you. Since the upcoming new experiences will either require, or work significantly better, with modern browsers, we will also discontinue supporting some of the older browsers that only a very small percentage of people are using with Flickr.

Some of the changes that will be rolled out this year include:

  • Moving Away From Picnik  The use of Picnik, the editing software that allows users to edit Flickr photos within the site, will be discontinued in 2012.  While Flickr will be moving away from Picnik, they will not be moving away from editing all-together, rather looking for a new solution.  Flickr had a partnership with picnik and had used as the default editor since 2007.
  • Discontinuation Of Photo Session The real-time group sharing element, Photo Session, will be discontinued as of March 20th due to a low adoption rate.  Some of the functionality will however be replicated into other sections of the site including mobile pages and tablet pages.
  • Removal of Flickr Clock Flickr clock was a format of displaying current content from around the world in a visually appealing format.  It will however be terminated within a few days.
  • Discontinued Support For Win7 Slate Tablets Flickr will continue to create apps and support Windows Phones, but the Touch PC version will not be supported after March 20th.
  • IE 7 And Firefox 3.6 Support Due to the low level of usage, Flickr will push users on these outdated browsers to update and will no longer develop to work on these versions.  Those still using these outdated browsers may still view the site, but will not be considered in future development.

These changes should help the Flickr team focus on new tasks and initiatives .  Expect to see new changes, features and functionality rolling out soon  to your Flickr account!

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Yahoo | Yahoo: Flickr


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!