As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on both Google and the Yahoo Bing Network. Thousands of consumers are searching for “super bowl ads” according to Google. The advertisers showing up and paid search show they wisely have a plan in place to compete for this traffic.
And, many of the Super Bowl advertisers running paid search ads are using creative tactics to extend the digital impact of their Super Bowl expenditures. For the rundown of 5 trends we’re seeing in the paid search ads for Super Bowl advertisers see the complete coverage on our sister site Search Engine Land.