Get the most important digital marketing news each day.
How to make SEO a company-wide habit
When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.
A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session.
I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own.
Why the sudden change? A new VP of marketing had come on board with search experience and wanted to make SEO a priority across the entire marketing department.
After years of trying to get them engaged, all it took was a new person to come in and make it happen. And now, it’s become the norm for individuals within the department to consult us on SEO matters. Amazing!
Coincidentally, this all occurred as I was reading The Power of Habit by Charles Duhigg, a book that looks at habits, how those habits are formed and how businesses have used the habits of their consumers to market to them
It got me thinking… How do we make SEO a company-wide habit within our organizations? After all, we know that the SEO team can’t do it alone.
While I don’t have all the answers (yet), I think a few of these can help:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.