March Mobile Market Share: Apple Gains, Android Drops, Microsoft Sees Some Movement
The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google’s troubled Motorola unit, lost ground.
Below are the smartphone operating system share percentages. Android lost about a point and a half of share. Apple gained 2.7 percentage points. And Windows Phones saw a slight gain.
These comScore data above stand in contrast to data released earlier in the week from Kantar (below), which show a smaller margin between iOS and Android, as well as very different numbers for BlackBerry and Windows Phones.
Kantar shows Windows Phones with a 5.6 percent share of the market, while comScore shows a 3 percent share. BlackBerry has 5.2 percent of the market according to comScore; Kantar says it’s less than a single point.
The following are market share data based on March US Internet traffic according to StatCounter.
- iOS — 52.5 percent
- Android — 40.1 percent
- BlackBerry — 2.7 percent
- Windows Phone — 1.2 percent
- Symbian — 0.5 percent
- Combined other — 3.0 percent
ComScore says that 58 percent of mobile users in the US now own smartphones. The most recent Nielsen figure is 60 percent.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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