March Mobile Market Share: Apple Gains, Android Drops, Microsoft Sees Some Movement

The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including Google’s troubled Motorola unit, lost ground.

mobile market share comscore March 2

Below are the smartphone operating system share percentages. Android lost about a point and a half of share. Apple gained 2.7 percentage points. And Windows Phones saw a slight gain.

comscore March mobile market share 1

These comScore data above stand in contrast to data released earlier in the week from Kantar (below), which show a smaller margin between iOS and Android, as well as very different numbers for BlackBerry and Windows Phones.

Kantar shows Windows Phones with a 5.6 percent share of the market, while comScore shows a 3 percent share. BlackBerry has 5.2 percent of the market according to comScore; Kantar says it’s less than a single point. Kantar Worldpanel ComTech smartphone data

The following are market share data based on March US Internet traffic according to StatCounter.

  • iOS — 52.5 percent
  • Android — 40.1 percent
  • BlackBerry — 2.7 percent
  • Windows Phone — 1.2 percent
  • Symbian — 0.5 percent
  • Combined other — 3.0 percent

ComScore says that 58 percent of mobile users in the US now own smartphones. The most recent Nielsen figure is 60 percent.

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • newyorkcitymale

    These are only one market (the US). Doesn’t StatCounter also provide numbers for the entire world? I’m pretty sure that globally, iOS is bleeding market share.

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