Marin Partners With Channel Factory To Bridge Paid Search And YouTube Video Advertising

Marin Software logoMarin Software has teamed up with video distribution and data platform, Channel Factory, to allow marketers to harness their paid search data to improve contextual targeting of their video ad campaigns on YouTube.

“Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true insight from the breadth of their marketing efforts,” said Tony Chen, CEO of Channel Factory. “For the first time advertisers who leverage the Marin platform can take top performing keywords and conversion data from their search and social campaigns to increase the performance of their video advertising efforts and vice versa.”

Channel Factory identifies top-performing YouTube videos and distributes brands’ video ads on the popular videos via YouTube’s TrueView ad formats.”By combining search data from Marin Software, advertisers can improve targeting and ad relevancy of their YouTube video ads,” explained Matt Ackley, CMO at Marin Software. “Top performing keywords can be identified in search and then video ads relative to these high-performing keywords can be increased on YouTube.”

Advertisers can both retarget and advertise on a contextually relevant YouTube videos.

Related Topics: Channel: Video | Google: YouTube | Video

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!