• http://twitter.com/ENewsMan E! Man

    I’m not surprised in the least to read this (and other studies) showing that mobile ad spend is increasing in lockstep with mobile ad effectiveness. I just think its important to acknowledge a main contributing factor behind this growth. Certainly, the popularity of the mobile platforms of the modern era (tablets, smartphones, etc.) are vital in this growth, but advertiser shrewdness cannot be discounted. In terms of relevant mobile messaging, which underpins most successful mobile ad campaigns today, there was an excellent post about this phenomenon on the Airpush blog recently – a great follow up to this story worth reading! http://www.airpush.com/blog/redesigning-messaging-relevance-how-we-grew-to-2/