Marissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & More

In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for Tumblr powered by Yahoo Advertising, a Yahoo Audience Ads system to target ads across Yahoo and partner sites, as well as a new Yahoo Tech site, a Yahoo News Digest app and more.

Below, our live blog of the event. We’ll also have more detailed articles on some of these announcements to follow. Here are links to Yahoo announcements about them:

Also see our related post:

What’s Yahoo? Mayer Says “Search, Communications, Digital Magazines & Video”

Related Topics: Channel: Industry | Live Blogging | Native Advertising | Yahoo


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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